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    <loc>https://establishmentbrewing.ca/blog/category/Barrel+Program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/blog/category/Taproom+Information</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2026/4/8/cjsw-film-night-trans-canada</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c186ce97-dfed-485e-bdeb-bace29ff686e/Trans+Canada+11x17+%28Instagram+Post+%2845%29%29.png</image:loc>
      <image:title>Events - CJSW Film Night - Trans Canada - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp-ehblj-ewbdn-ey2r2-gfm9l-ep2mb-rh86j-a9p96-2saw7</loc>
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    <lastmod>2026-03-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/4rnge8ren6fcfyp-7b9ya-n2jdm-62lfh-47nn2-ztjc2-sdybh-ps4jw</loc>
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      <image:title>Events - Wax Poetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/4rnge8ren6fcfyp-7b9ya-n2jdm-62lfh-47nn2-ztjc2-sdybh</loc>
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      <image:title>Events - Wax Poetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/4rnge8ren6fcfyp-7b9ya-n2jdm-62lfh-47nn2-ztjc2</loc>
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      <image:title>Events - Wax Poetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/4rnge8ren6fcfyp-7b9ya-n2jdm-62lfh-47nn2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/4rnge8ren6fcfyp-7b9ya-n2jdm-62lfh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/4rnge8ren6fcfyp-7b9ya-n2jdm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/4rnge8ren6fcfyp-7b9ya</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet-e87wg-9fdms-6r6wn-k95sa-4pbh5</loc>
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    <lastmod>2026-03-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic - Mad Hatter (Weird, Wacky &amp;amp; Wonderful) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp-ehblj-ewbdn-ey2r2-gfm9l-ep2mb-rh86j-a9p96</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/thisisthequizforthat-7e67f-pwzpn-22szn-el9pl-e5rlr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bdf07e77-483d-4acc-abc7-b58000ec8c04/This+Is+The+Quiz+For+That+%281%29.png</image:loc>
      <image:title>Events - This Is The Quiz For That - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/thisisthequizforthat-7e67f-pwzpn-22szn-el9pl-d8c63</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bdf07e77-483d-4acc-abc7-b58000ec8c04/This+Is+The+Quiz+For+That+%281%29.png</image:loc>
      <image:title>Events - This Is The Quiz For That - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad-hmmp8-sa9c7-2ftfn-ff6fg-wzddj-6t7p4-wjnbg-t79cn-jgwe9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad-hmmp8-sa9c7-2ftfn-ff6fg-wzddj-6t7p4-wjnbg-t79cn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-pank8-fnacl-92npg-s7g8j-7empt-b57mn-tk8hc-7mrn2-6ngn2-6zn2n</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-pank8-fnacl-92npg-s7g8j-7empt-b57mn-tk8hc-7mrn2-6ngn2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7-s8e49-yyjnf-j279s-gnebj-2y22b-jpwc3-zl6x5-7mzgb-8zarj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7-s8e49-yyjnf-j279s-gnebj-2y22b-jpwc3-zl6x5-7mzgb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7-s8e49-yyjnf-j279s-gnebj-2y22b-jpwc3-zl6x5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7-s8e49-yyjnf-j279s-gnebj-2y22b-jpwc3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7-s8e49-yyjnf-j279s-gnebj-2y22b-yrbnc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7-s8e49-yyjnf-j279s-gnebj-2y22b</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7-s8e49-yyjnf-j279s-gnebj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7-s8e49-yyjnf-j279s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7-s8e49-yyjnf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2026/3/17/st-patricks-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/400d61fb-552b-45ba-8f64-f1163db7ff29/ShamRock_MailChimp.jpeg</image:loc>
      <image:title>Events - St. Patrick's Day - Make it stand out</image:title>
      <image:caption>St. Patrick’s Day at The Establishment! In addition to our normal lineup of superb beers, come check out these festive additions: - Sham Rock - Key Lime Sour with Vanilla - Shenanigans - Irish Cream Ale, pouring on Nitro (available in the taproom only) - Shady Lane - Dry Stout, pouring on Nitro (available in the taproom only) - and a special Cask, Green Sham Rock</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2026/2/22/chocolate-box-2-with-amy-nelson-the-haybelles-and-kinjo-amp-young</loc>
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      <image:title>Events - Chocolate Box #2 with Amy Nelson, The Haybelles and Kinjo &amp;amp; Young - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet-e87wg-9fdms-6r6wn-k95sa</loc>
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      <image:title>Events - Wax Poetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet-e87wg-9fdms-6r6wn</loc>
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      <image:title>Events - Wax Poetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet-e87wg-9fdms-953jx</loc>
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    <lastmod>2026-02-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7-s8e49</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab-acgf7</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt-tllab</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2026/2/13/chaise-longue-weekend-zrw93</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2026/2/13/chaise-longue-weekend-5422w</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2026/2/13/chaise-longue-weekend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp-ehblj-ewbdn-ey2r2-gfm9l-ep2mb-rh86j</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2026/2/19/adult-spelling-bee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2fbd87d4-2e03-4b50-a61f-91d9aa5a0a6e/unnamed+%285%29.png</image:loc>
      <image:title>Events - Adult Spelling Bee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-bn8zt</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-9b3bt</loc>
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    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-e4244</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta-sj29g</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet-e87wg-9fdms</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic - Mad Hatter (April Fools) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet-e87wg-k6z6n</loc>
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    <lastmod>2026-02-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic - Sadder Together - A Moody Music Social - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet-e87wg-2fx79</loc>
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    <lastmod>2026-02-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic - Vinyl Vanguard - Black History Month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet-e87wg-pxs4p</loc>
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    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic - Choose Your Valentines Vibe (Romance, Heartbreak, Rage...?) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet-e87wg-6r2fd</loc>
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    <lastmod>2026-01-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj-m5pta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet-e87wg</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/thisisthequizforthat-7e67f-pwzpn-22szn-el9pl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bdf07e77-483d-4acc-abc7-b58000ec8c04/This+Is+The+Quiz+For+That+%281%29.png</image:loc>
      <image:title>Events - This Is The Quiz For That - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/thisisthequizforthat-7e67f-pwzpn-22szn</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bdf07e77-483d-4acc-abc7-b58000ec8c04/This+Is+The+Quiz+For+That+%281%29.png</image:loc>
      <image:title>Events - This Is The Quiz For That - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-pank8-fnacl-92npg-s7g8j-7empt-b57mn-tk8hc-7mrn2</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-pank8-fnacl-92npg-s7g8j-7empt-b57mn-tk8hc</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad-hmmp8-sa9c7-2ftfn-ff6fg-wzddj-6t7p4-wjnbg</loc>
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    <lastmod>2026-01-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad-hmmp8-sa9c7-2ftfn-ff6fg-wzddj-6t7p4</loc>
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    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2026/1/24/the-establishment-brewing-company-7th-anniversary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/18b8314f-f708-42ef-a161-2794cb0f110e/unnamed+%284%29.png</image:loc>
      <image:title>Events - The Establishment Brewing Company 7th Anniversary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2026/1/15/the-estibition-2026-opening-reception</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/317df425-1f4a-4725-921f-da1e2cdc33a2/unnamed+%283%29.png</image:loc>
      <image:title>Events - The ESTibition 2026 - Opening Reception - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx-xyjet</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc-fjhwj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-pank8-fnacl-92npg-s7g8j-7empt-b57mn</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp-ehblj-ewbdn-ey2r2-gfm9l-ep2mb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad-hmmp8-sa9c7-2ftfn-ff6fg-wzddj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/thisisthequizforthat-7e67f-pwzpn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac003afb-0bb5-4656-9d84-cd81d20c7a30/This+Is+The+Quiz+For+That.png</image:loc>
      <image:title>Events - This Is The Quiz For That - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas-f7flx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/12/8/holiday-jazz-night</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/9def49c4-be6e-47cf-9bfc-39c13cb5552d/HOLIDAY+JAZZ+%28Instagram+Post+%2845%29%29.png</image:loc>
      <image:title>Events - Holiday Jazz Night - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/12/25/closed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-25</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le-xatas</loc>
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    <lastmod>2025-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys-9g7le</loc>
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    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5ab97e30-69fa-4c5c-be52-4fb541239669/The+Year+Punk+Broke+%28Instagram+Post+%2845%29%29.png</image:loc>
      <image:title>Events - 1991: The Year Punk Broke w/ Live Broadcast of 'The Spin Evolution' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad-hmmp8-sa9c7-2ftfn-ff6fg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp-ehblj-ewbdn-ey2r2-gfm9l</loc>
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    <lastmod>2025-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/thisisthequizforthat-7e67f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac003afb-0bb5-4656-9d84-cd81d20c7a30/This+Is+The+Quiz+For+That.png</image:loc>
      <image:title>Events - This Is The Quiz For That - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/thisisthequizforthat-hknhr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac003afb-0bb5-4656-9d84-cd81d20c7a30/This+Is+The+Quiz+For+That.png</image:loc>
      <image:title>Events - This Is The Quiz For That - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp-ehblj-ewbdn-ey2r2</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad-hmmp8-sa9c7-2ftfn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-pank8-fnacl-92npg-s7g8j-7empt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-xd3zp-as6me</loc>
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    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-wh2c6-482kr</loc>
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    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-aejys</loc>
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    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-xd3zp</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-wh2c6</loc>
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    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683-jzkhr</loc>
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    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-p96cc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-y38c8</loc>
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      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-hr7la</loc>
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      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-dbyrg</loc>
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    <priority>0.5</priority>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33-madmf</loc>
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    <image:image>
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      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/10/16/brew-lab-uofc-and-telus-spark</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/26de1966-d299-4a3d-9ce7-3abbd953c865/BREW-LAB-WEBSITE-HEADER-%281920X768%29.png</image:loc>
      <image:title>Events - Brew Lab - UofC and Telus Spark - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-pank8-fnacl-92npg-s7g8j</loc>
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    <lastmod>2025-09-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/10/9/local-canvas-calgary-exhibition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bdfe6977-db23-49c8-80fe-1e34e389a07d/Local+Canvas+Calgary+-+Opening+Reception.png</image:loc>
      <image:title>Events - Local Canvas Calgary Exhibition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/10/18/where-the-wild-things-are-wild-beer-bash</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/7418d6b7-9539-49a0-87fe-aa8e9dadd2c6/Where+the+Wild+Things+Are++%2811+x+17+in%29.png</image:loc>
      <image:title>Events - Where The Wild Things Are - Wild Beer Bash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/9/16/final-cut-bow-valley-college-student-film-showcase</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/440c3590-1f24-4b8d-b95f-ad93bd2f43c5/SIP+%26+CIFF+Film+Nights%28Instagram+Post+%2845%29%29.png</image:loc>
      <image:title>Events - Final Cut: Bow Valley College Student Film Showcase - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/10/4/czechtoberfest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/eaa3e3cf-1261-4092-bbb3-331d0a5833aa/CZECHTOBERFEST+%28Instagram+Post%29.png</image:loc>
      <image:title>Events - Czechtoberfest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/9/2/sip-and-ciff-festival-preview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/f7d620a0-ec84-4847-953b-77f3ed934e66/SIP+%26+CIFF+POSTER.png</image:loc>
      <image:title>Events - Sip And CIFF - Festival Preview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/8/1/chaise-longue-weekend-fxwdf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/73a894e7-2834-428b-9c53-b4e930a92a78/unnamed+%281%29.png</image:loc>
      <image:title>Events - Chaise Longue Weekend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp-ehblj-ewbdn-hpamb</loc>
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    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp-ehblj-ewbdn</loc>
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    <lastmod>2025-08-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-c2sb8</loc>
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    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-ghx33</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-4g6mm</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-jmtfg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-k9d5k</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-7sjfa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-8w6hp</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb-cb7m5</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad-hmmp8-esnt8</loc>
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    <lastmod>2025-10-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1f0c1b02-4603-494b-ae68-cc623a1b8e6f/Kolsch+HAUNTED+HausBlindman+Collab+%28Instagram+Post+%2845%29%29.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad-hmmp8-sa9c7</loc>
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    <lastmod>2025-08-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/thisisthequizforthat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac003afb-0bb5-4656-9d84-cd81d20c7a30/This+Is+The+Quiz+For+That.png</image:loc>
      <image:title>Events - This Is The Quiz For That - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-pank8-fnacl-92npg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-ax683</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-tjpaj</loc>
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    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/f5af7f42-1613-402c-aea9-260b687918c8/Wax+Poetic+45.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-kr2n9</loc>
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    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-rbesr</loc>
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      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-fwss5</loc>
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      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47-4x4xp</loc>
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      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-exx3w</loc>
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      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/9/3/music-to-my-eyes-a-photography-exhibit-by-kyle-riva</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/0dd6130e-94f4-439e-801b-c597dc9fcdda/unnamed+%282%29.png</image:loc>
      <image:title>Events - Music to My Eyes: A Photography Exhibit by Kyle Riva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/8/16/offsite-event-bump-festival-finale-crashout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/99dadecc-774d-4cd3-8cf1-1197219f8a26/BUMP_Wave2Posters_CRASHOUT_Social_1_V2-1.png</image:loc>
      <image:title>Events - Offsite Event: BUMP Festival Finale - CRASHOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/8/1/chaise-longue-weekend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/73a894e7-2834-428b-9c53-b4e930a92a78/unnamed+%281%29.png</image:loc>
      <image:title>Events - Chaise Longue Weekend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-knpyb</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-yxa8l</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-mre2p</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
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      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy-9y7k8</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-mjfbn-72twj</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly-47j47</loc>
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      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm-tnfly</loc>
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      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn-xdetm</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d-yh6cn</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk-58m8d</loc>
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    <lastmod>2025-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1d1eb026-83d2-4fab-8c20-df86c664b46d/Party.jpg</image:loc>
      <image:title>Events - BUMP Festival Kick-off and Beer Launch Party - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-pank8-fnacl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/7/22/films-beers-brewery-screening-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/329ee004-2c0e-4e9b-a136-2cc973133b7b/Screen+Shot+2025-07-22+at+2.19.40+PM.png</image:loc>
      <image:title>Events - Films + Beers - Brewery Screening Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/7/22/live-music-really-much-paint-drying-amp-non-ultras</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/b1f26b58-5a27-4b52-a4e2-8dc4808bf8bd/REALLY+MUCH.png</image:loc>
      <image:title>Events - Live Music: Really Much, Paint Drying &amp;amp; Non-Ultras - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/7/5/stampede-kegger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/6e560433-af39-4168-a036-ea4677c75b1d/unnamed.png</image:loc>
      <image:title>Events - Stampede Kegger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/2/sound-atlas-festival-preview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/7502f2c1-30cf-4e8f-a683-c678ddebd841/Sound+Atlas+full.png</image:loc>
      <image:title>Events - Sound Atlas Festival Preview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/15/fathers-day-at-the-establishment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/457d0e7d-0a44-4b04-b05b-5b3cde39c6c2/Father%E2%80%99s+Day+%28Instagram+Post+%2845%29%29.png</image:loc>
      <image:title>Events - Father's Day at The Establishment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/5/28/ok-social-x-bump-x-est-after-work-party-exhibit-opening</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5e4aed17-2779-4b6b-84cc-0493b6701ce1/BUMP+Poster.png</image:loc>
      <image:title>Events - BUMP x OK SOCIAL: Summer Social &amp;amp; Sneak Peak - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/2/sunday-flow-yoga</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2445d04a-b717-479f-8a73-7e16451b7a17/Newsletter+Assorted+%281080+x+1080+px%29+%281%29.png</image:loc>
      <image:title>Events - Sunday Flow Yoga - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-ny3fy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-g2d85</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-rcewr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-mjfbn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-9l5bd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze-znpxn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/6/8/sundaze</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c0c89b1-57d4-41f0-945e-89eee72d600e/Sundaze_Full%283%29.png</image:loc>
      <image:title>Events - Sundaze - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/5/28/est-x-annex-cask-battle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/acb1d39f-0c07-4bc7-b310-b34b922c5923/9.png</image:loc>
      <image:title>Events - Establishment x Annex Collaboration Cask Battle and Release Party - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp-ehblj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - open until 11 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp-jfgbe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - open until 11 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/5/28/the-establishment-x-blind-enthusiasm-world-beer-cup-tasting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ca3f35d6-41d3-496a-8fd3-b3f44b3a2991/11.png</image:loc>
      <image:title>Events - The Establishment x Blind Enthusiasm World Beer Cup Tasting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad-hmmp8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd-gcbad</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg-wcgzk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd-frehg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty-xhhnd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t-whnty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/012c0520-e23e-4142-a71a-e03bad753a10/AUSSIE+EDITION+Wax+Poetic+45.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf-drmrd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k-5gy9t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b-mgm4k</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk-psb2b</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2e777e76-1292-43b4-9f1f-3f8f0865b5e7/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-pank8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d-5g96e</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/5/14/where-the-sagebrush-grows-film-screening-and-live-music</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/4b490f03-7d11-4b5a-8798-b66b5810d756/Where+The+Sagebrush++Grows+%28Instagram+45%29.png</image:loc>
      <image:title>Events - Where The Sagebrush Grows - Film Screening and Live Music - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/5/14/gps-pizza-pop-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/acf3da25-2689-447b-9f16-93e29ae928cc/GPS+Pizza+%2845%29.png</image:loc>
      <image:title>Events - GPS Pizza Pop-Up - Make it stand out</image:title>
      <image:caption>Join us Saturday for some hot and fresh pizza as we welcome GPS Pizza with their mobile wood-fired oven to serve up some of Calgary’s best ‘za this Longue WKND! Starting at noon and slingin' until they're sold out! Pair it with glass of Pilsner, cask conditioned with honey!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/5/16/chaise-longue-weekend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/4e84ace0-b8a5-455b-87d0-48c416fe397a/Longue+WKND+%28Your+Story%29.png</image:loc>
      <image:title>Events - Chaise Longue Weekend! - Make it stand out</image:title>
      <image:caption>Chaise Longue Weekend - May 16th/17th/18th  Chaise Longue Specials, Pitchers, and all the variations on tap! It's a long weekend and that means Chaise Longue specials Friday right through to Sunday! $3/0.3L, $5/0.5L draft and $14.75 for a 4-pack to go!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/5/11/mothers-day-at-the-establishment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/3da91682-b14d-4da5-bf6a-65f640e0de1f/Mother%27s+Day+.png</image:loc>
      <image:title>Events - Mother's Day at The Establishment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/aa1bc967-515f-448d-8ac6-d489602098a5/Mother%27s+Day++%281%29.png</image:loc>
      <image:title>Events - Mother's Day at The Establishment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/5/10/establishment-classic-bbq-party</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/cdc4e1d3-7f63-4579-891b-3ef10f84859e/EST+CLASSIC+BBQ+%2811+x+17+in%29+%28Instagram+Post+%2845%29%29.png</image:loc>
      <image:title>Events - Establishment Classic BBQ Party - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/4/2/nfb-community-cinema-ey796-xwh78-6kayl-7xj27-kdgdl-j6rh6-t5ltn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac0da314-d727-4178-abfd-7016e347e18f/NFB+Generic.png</image:loc>
      <image:title>Events - NFB Community Cinema - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe-dmbwf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw-2ny5d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2-pzfbk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/06d78ce6-b0cf-4924-afd5-be2b9530f061/Newsletter+Assorted+%281080+x+1080+px%29+%284%29.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday - CANCELLED THIS WEEK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e-9t3t2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/432fe616-bf32-4eb6-b1e1-7327315ce8d4/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw-e845e</loc>
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    <lastmod>2025-05-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/fb6b2d3f-a303-4187-be40-d91703386d1e/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle-cdxsp</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - open until 11 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8-aaxle</loc>
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    <lastmod>2025-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7:30pm-9:30pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8-nxcf8</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7:30pm-9:30pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/4/15/wild-photography-exhibition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2f3ada31-a38c-44ff-b469-efc7e3db6891/_Photography+Exhibition+%281080+x+1350+px%29.png</image:loc>
      <image:title>Events - Wild Photography Exhibition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/4/2/nfb-community-cinema-ey796-xwh78-6kayl-7xj27-kdgdl-j6rh6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac0da314-d727-4178-abfd-7016e347e18f/NFB+Generic.png</image:loc>
      <image:title>Events - NFB Community Cinema - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp-eslnw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr-g77zp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln-gb5pe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-16</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-ff3ln</loc>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-hkk7f-dlx34-ben4a-pamnr-h3sj8</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/982cc131-b423-4808-9ea7-f49dd7dc3814/Website+Calendar+Tiles.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-hkk7f-dlx34-ben4a-pamnr</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/982cc131-b423-4808-9ea7-f49dd7dc3814/Website+Calendar+Tiles.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-hkk7f-dlx34-ben4a</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/982cc131-b423-4808-9ea7-f49dd7dc3814/Website+Calendar+Tiles.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-hkk7f-dlx34</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/982cc131-b423-4808-9ea7-f49dd7dc3814/Website+Calendar+Tiles.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-64ema</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/982cc131-b423-4808-9ea7-f49dd7dc3814/Website+Calendar+Tiles.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-hkk7f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/982cc131-b423-4808-9ea7-f49dd7dc3814/Website+Calendar+Tiles.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt-99dtw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/7670f93e-1553-4b7e-8e62-712b91faf390/Wax+Poetic.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-mn6lt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/982cc131-b423-4808-9ea7-f49dd7dc3814/Website+Calendar+Tiles.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/23/taproom-closed-for-a-private-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/4/2/nfb-community-cinema-ey796-xwh78-6kayl-7xj27-kejtz-a8n7z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c77afbf-7d78-478d-bff1-ddc23ea247f1/NFB+Community+Cinema+%281080+x+1350+px%29.png</image:loc>
      <image:title>Events - NFB Community Cinema - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-mbza8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd55c489-d12e-4952-8452-85de2c1c14c3/Generic+Jazz+Poster+new.jpg</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7:30pm-9:30pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-l47bs-m3ams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/0caf97c7-6ed5-43dd-92c9-a1f5155641ca/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f-l47bs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/0caf97c7-6ed5-43dd-92c9-a1f5155641ca/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz-sjn6f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/0caf97c7-6ed5-43dd-92c9-a1f5155641ca/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep-plghz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/0caf97c7-6ed5-43dd-92c9-a1f5155641ca/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/3/8/international-womens-day-tea-party</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8dfc8ce0-e78f-41ce-a043-2a1705fac42d/Tea+Party.png</image:loc>
      <image:title>Events - International Women's Day Tea Party - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7-wmsjf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/648fd098-f350-4cdc-849f-f9afc084b70a/CJSW+Movie+Nights.png</image:loc>
      <image:title>Events - CJSW Film Screening - Wreck City - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6-4k4f7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/982cc131-b423-4808-9ea7-f49dd7dc3814/Website+Calendar+Tiles.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic-n55s6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/982cc131-b423-4808-9ea7-f49dd7dc3814/Website+Calendar+Tiles.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/22/masa-mama-taco-pop-up-and-beer-release</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c3fc358d-27c7-46dd-8e61-5641c88636c3/Website+Calendar+Tiles+%281%29.png</image:loc>
      <image:title>Events - Masa Mama Taco Pop-up and Beer Release - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/19/wax-poetic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/982cc131-b423-4808-9ea7-f49dd7dc3814/Website+Calendar+Tiles.png</image:loc>
      <image:title>Events - Wax Poetic Wednesday's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/16/chaise-longue-weekend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/af51adc4-61e6-444e-bf08-fcb9733cf627/Chaise+Long+Weekend.png</image:loc>
      <image:title>Events - Chaise Longue Weekend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/2/6/album-listening-night</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/9eea192c-6c32-4501-bbe9-9a83b504888e/Taproom+Listening+Party+-+Story.png</image:loc>
      <image:title>Events - Album Listening Night - Make it stand out</image:title>
      <image:caption>The full album starts playing at 7pm. $1 off full pours of Cool Waves, All Of My Thoughts, &amp; I Think I’m In Love.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/4/2/nfb-community-cinema-ey796-xwh78-6kayl-7xj27-kejtz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8c77afbf-7d78-478d-bff1-ddc23ea247f1/NFB+Community+Cinema+%281080+x+1350+px%29.png</image:loc>
      <image:title>Events - NFB Community Cinema - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-yzrep</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/0caf97c7-6ed5-43dd-92c9-a1f5155641ca/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z-t2ycr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p-adc5k</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46-cme4z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/birthdaykaraoke-yf5cs-8d7gk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/198c78c3-3dd1-4c16-827c-13720da322dc/Family+Day.png</image:loc>
      <image:title>Events - 6th Anniversary: Family Day - Make it stand out</image:title>
      <image:caption>Get ready for another anniversary Family Day! Last year we hosted our first ever Sunday Funday and it was such an absolute blast we knew we had to make it a tradition. We always love havin’ your whole gang in the taproom! We’ll have birthday-worthy beer deals, a hot dog bar with all the fixin’s (or just ketchup) balloon animals, and more! Balloon Twister from 2:00-4:00pm</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/1/23/erlton-street-guided-vertical-tasting-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c0bfc3e0-d643-410b-a646-abd794b5cae7/Mixed+Culture+Tasting+Event+Posters+%28Feed%29.png</image:loc>
      <image:title>Events - Erlton Street - Guided Vertical Tasting Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-p9bds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5cb7b395-c18f-4006-a1d1-d8774c25cf04/Opening+Night+Art+Exhibition+%2811x17%29.png</image:loc>
      <image:title>Events - Live Jazz + Art Exhibit Opening - Make it stand out</image:title>
      <image:caption>This Thursday is not only Jazz Night but also the opening of an exhibit featuring several artists who have worked on Establishment label designs in the past. Check out the art and immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚6pm-10pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/4/2/nfb-community-cinema-ey796-xwh78-6kayl-7xj27-kdgdl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac0da314-d727-4178-abfd-7016e347e18f/NFB+Generic.png</image:loc>
      <image:title>Events - NFB Community Cinema - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2025/1/25/save-the-date-6th-anniversary-party</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c603f660-b6fa-444e-b04d-bb982fc7b646/2025+Anniversary+Poster+%2811x17%29.png</image:loc>
      <image:title>Events - 6th Anniversary Party! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947-dgt3p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6-k2947</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-hzdw5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a2c13416-3d97-443e-af6d-b4941d0ea0d8/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/2/15/sip-amp-sign-beginner-sign-language-classes-d5bek-3drm6-k7fl5-3m7jz-b7adp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/2/15/sip-amp-sign-beginner-sign-language-classes-d5bek-3drm6-k7fl5-3m7jz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c8547a87-4415-4af8-8de1-6e06a6a6093c/Sip+%26+Sign+%28poster%29+%2811+x+17+in%29.png</image:loc>
      <image:title>Events - Sip &amp;amp; Sign - Karaoke - Make it stand out</image:title>
      <image:caption>Immerse yourself in a new community &amp; a rich culture by joining our Sip &amp; Sign class - because there is no greater act of love than learning a new skill that celebrates &amp; accommodates diversity! Inspired by our friends at @risingtides.taproom, we will be holding classes teaching you the basics of sign language. This edition will be teaching how to sign along to popular songs. Whether you're simply curious or have always wanted to learn, our beginners' classes are designed for everyone by our experienced instructor Gier. Each class will build on the last, and you’ll be given paper handouts so you can practice at home on your own. But don’t worry! Even if you’ve missed the previous class there will be a review and you can still join anytime as a newbie. You'll also learn about Deaf culture &amp; gain a greater understanding of the importance of sign language in promoting inclusivity and communication. Why sign? Not only are you working towards greater accessibility for our Deaf &amp; Hearing Impaired friends, but even as a hearing person, learning sign language “enhances your cognitive processes, helps you develop higher abstract &amp; creative thinking, increases problem solving capacities, and strengthens your overall communication skills.” Basically, it’s a big flex for that brain muscle! So grab a friend and come sip on your favorite beer, &amp; embark on this enlivening journey of learning sign language together. We’ll be kicking off Wednesday Feb 14 from 7-9pm.  $10 tickets available on Eventbrite.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/10/4/time-to-restock-new-beer-release-6yy3k-hclch-elryw-wd47n-b65pk-aw5m2-fzx5x-7g5z5-hetjb-ftbpk-ezy62-gkx2l-j5g5c</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/de0ef38c-7a00-45c5-83be-94d27ab2f940/CALCULATING+INFINITY.png</image:loc>
      <image:title>Events - Imperial Stout Release Party! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/4/2/nfb-community-cinema-ey796-xwh78-6kayl-7xj27</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac0da314-d727-4178-abfd-7016e347e18f/NFB+Generic.png</image:loc>
      <image:title>Events - NFB Community Cinema - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/10/29/cheers-to-inclusion-yyc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-29</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/10/17/delete-the-beatles-bingo-w-shed-rekkids</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/16964eaa-935a-40ec-a695-9436f2d5766d/Delete+The+Beatles++%28Instagram+Post%29.png</image:loc>
      <image:title>Events - Delete the Beatles Bingo w/ SHED REKKIDS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/23/czechtoberfest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/b87cc6cb-bca0-4583-8767-8ad62ec120d0/CZECHTOBERFEST+%28Instagram+Post%29.png</image:loc>
      <image:title>Events - Czechtoberfest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/4/2/nfb-community-cinema-ey796-xwh78-6kayl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac0da314-d727-4178-abfd-7016e347e18f/NFB+Generic.png</image:loc>
      <image:title>Events - NFB Community Cinema - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/10/10/where-the-wild-things-are-barrel-aged-bash</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/d80feaa7-9866-4ae0-9a10-aaf59266026e/WTWTA+-+Feed+Event+Swipe.png</image:loc>
      <image:title>Events - Where the Wild Things Are - Barrel-Aged Bash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm-aby46</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/395e81e0-9014-44d5-a104-b05071be1b66/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy-aftxm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/05d26360-b652-4cdd-ba6b-0a2901a945bd/Radio+Retro+Trivia+Nights+%28Poster%29+%28Instagram+Story%29+%282%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Halloween Edition! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59-bpfs6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - One Year Anniversary! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9-r9l59</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm-d5l7y</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/37290f1c-6934-466b-ab27-e1e294d7df82/Holiday+Jazz+Poster+%281%29.png</image:loc>
      <image:title>Events - Live Jazz, Christmas Edition - Make it stand out</image:title>
      <image:caption>This is the Christmas Edition of our regular Thursday night jazz series. We are teaming up with Buckingjam Palace to host an evening of jazzy Christmas tunes, with requests available by a making a charitable donation. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $10 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg-7m3hm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a2c13416-3d97-443e-af6d-b4941d0ea0d8/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-97lyg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a2c13416-3d97-443e-af6d-b4941d0ea0d8/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7-2k8ht</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a2c13416-3d97-443e-af6d-b4941d0ea0d8/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz-b8bb7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a2c13416-3d97-443e-af6d-b4941d0ea0d8/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/9/16/live-jazz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a2c13416-3d97-443e-af6d-b4941d0ea0d8/Colorful+Simple+Illustrated+Jazz+Music+Concert+Poster.png</image:loc>
      <image:title>Events - Live Jazz - Make it stand out</image:title>
      <image:caption>Thursdays are your new favourite day of the week! Twice a month, immerse yourself in the smooth tunes of The Wallpaper Quarter while enjoying some of your fave brews. “No better way to spend a Thursday Night” - John Coltrane, probably  Thursday Sept 5/Sept 19/Oct 3 + More ⌚7pm-9pm  The Wallpaper Quartet  $5 Cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus-s7lc9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta-6p8hy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1c11221d-b9e1-4b4a-8a72-0555a19fba9d/Radio+Retro+Trivia+Nights+%28Feed%29+%281%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia-zn8ta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1c11221d-b9e1-4b4a-8a72-0555a19fba9d/Radio+Retro+Trivia+Nights+%28Feed%29+%281%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/8/15/king-gizzard-and-the-lizard-wizard-listening-party</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5eec818a-dac2-447d-a510-e6213936d5e4/240815+-+KGLW+Event.png</image:loc>
      <image:title>Events - King Gizzard and the Lizard Wizard Listening Party - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/08/17/sherpa-kitchen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c62f8a76-0a09-4e4b-a0cc-52ffa59469a4/%40sherpa_yyc+is+NEW+to+Calgary%E2%80%99s+17th+Ave+and+you+NEED+to+try+it%21%21++The+food+was+delicious%2C+especially+the+momo+aka+the+Nepalese+dumplings.+We+had+yak%2C+pork%2C+chicken%2C+and+vegetable+momo.+The+yak+was+surprisingl.jpg</image:loc>
      <image:title>Events - Sherpa Kitchen Pop-Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/8/1/international-beer-day-longue-weekend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1ecb338b-0eb2-401f-95ae-1c4d617ce6ec/Copy+of+estbrew_liquid-light-4-2400x3000.jpg</image:loc>
      <image:title>Events - International Beer Day + Long(ue) Weekend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/7/31/bump-2024-collab-release-party</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/16f91521-9f7b-4c3f-80d5-8ec979b4da9f/BUMP+Collab+Instagram+Post.png</image:loc>
      <image:title>Events - BUMP 2024 Collab Release Party - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/06/18/oddsausage-7p84t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/06/18/oddsausage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/06/22/fraserandfig</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/06/08/oddsausage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/06/01/bowtiepizza</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/july-radio-retro-trivia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1c11221d-b9e1-4b4a-8a72-0555a19fba9d/Radio+Retro+Trivia+Nights+%28Feed%29+%281%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/june-radio-retro-trivia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1c11221d-b9e1-4b4a-8a72-0555a19fba9d/Radio+Retro+Trivia+Nights+%28Feed%29+%281%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/6/8/best-friends-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/b82ca06c-f9fd-4b45-8cd7-33373d0c02b4/240608+-+Best+Friend%27s+Day+%281%29.png</image:loc>
      <image:title>Events - Best Friend's Day with Annex Ales! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/6/29/boreal-cuisine-pop-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/radio-retro-trivia-lafxm-ah8xj-l6jjd-mzp7c-yh4b7-66t7s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1c11221d-b9e1-4b4a-8a72-0555a19fba9d/Radio+Retro+Trivia+Nights+%28Feed%29+%281%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/5/19/odd-sausage-pop-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/beff71d9-6000-4c2c-b442-1e9fe245978f/SEGUNDO+SATURDAY+%28Instagram+Post%29+%282%29.png</image:loc>
      <image:title>Events - Odd Sausage Pop-Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024-segundo-saturday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/e68002a4-1ac7-4fdc-b246-6f408eef4193/SEGUNDO+SATURDAY+%28Instagram+Post%29+%281%29.png</image:loc>
      <image:title>Events - Segundo Saturday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/august-kolsch-haus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/july-kolsch-haus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/june-kolsch-haus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/may-kolsch-haus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2df69c23-a3bd-430f-a73f-80a024ca8f63/EST-001_KolschHaus_Social_F1-+compressed_Page_1.png</image:loc>
      <image:title>Events - Kölsch Haus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/live-jazz-amp-cask-night-je7jf-47ne5-43rg4-cp97e-c6klx-mtcny-hyl35-yfhda-syrm9-dt3mf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c1a229b3-2b8d-44bb-959b-93fe5cf9378a/estbrew_20211209_jazz-8.jpg</image:loc>
      <image:title>Events - Live Jazz @ EstBrew - Last show of the season! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/live-jazz-amp-cask-night-je7jf-47ne5-43rg4-cp97e-c6klx-mtcny-hyl35-yfhda-syrm9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c1a229b3-2b8d-44bb-959b-93fe5cf9378a/estbrew_20211209_jazz-8.jpg</image:loc>
      <image:title>Events - Live Jazz @ EstBrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/3/14/ok-social</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c8b8a363-d00f-42ed-951d-e117f3936279/Ok_Social_01.jpg</image:loc>
      <image:title>Events - OK Social - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/4/2/nfb-community-cinema-ey796-xwh78</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac0da314-d727-4178-abfd-7016e347e18f/NFB+Generic.png</image:loc>
      <image:title>Events - NFB Community Cinema - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/4/2/nfb-community-cinema-ey796</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ac0da314-d727-4178-abfd-7016e347e18f/NFB+Generic.png</image:loc>
      <image:title>Events - NFB Community Cinema - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/4/2/nfb-community-cinema</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/6aa7be9b-f70e-4f38-b93b-ca13eef860ff/NFB+April.png</image:loc>
      <image:title>Events - NFB Community Cinema - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/3/6/international-womens-day-beer-release-party</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c33ce463-282e-4b40-878f-c04277d655dc/IWD+POSTER+%28Instagram+Post%29.png</image:loc>
      <image:title>Events - International Women's Day Beer Release Party - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/2/15/sip-amp-sign-beginner-sign-language-classes-d5bek-3drm6-k7fl5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a1dee283-1997-4ad4-a03c-310a49e8a74b/Sip+%26+Sign+%28Instagram+Post%29.png</image:loc>
      <image:title>Events - Sip &amp;amp; Sign - Beginner Sign Language Classes - Make it stand out</image:title>
      <image:caption>Every second Wednesday of the month, immerse yourself in a new community &amp; a rich culture by joining our inaugural Sip &amp; Sign class - because there is no greater act of love than learning a new skill that celebrates &amp; accommodates diversity! Inspired by our friends at @risingtides.taproom, we will be holding classes teaching you the basics of sign language the second Wednesday of every month. Whether you're simply curious or have always wanted to learn, our beginners' classes are designed for everyone by our experienced instructor Gier. Each class will build on the last, and you’ll be given paper handouts so you can practice at home on your own. But don’t worry! Even if you’ve missed the previous class there will be a review and you can still join anytime as a newbie. You'll also learn about Deaf culture &amp; gain a greater understanding of the importance of sign language in promoting inclusivity and communication. Why sign? Not only are you working towards greater accessibility for our Deaf &amp; Hearing Impaired friends, but even as a hearing person, learning sign language “enhances your cognitive processes, helps you develop higher abstract &amp; creative thinking, increases problem solving capacities, and strengthens your overall communication skills.” Basically, it’s a big flex for that brain muscle! So grab a friend and come sip on your favorite beer, &amp; embark on this enlivening journey of learning sign language together. We’ll be kicking off Wednesday Feb 14 from 7-9pm.  $10 tickets available on Eventbrite.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/2/15/sip-amp-sign-beginner-sign-language-classes-d5bek-3drm6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a1dee283-1997-4ad4-a03c-310a49e8a74b/Sip+%26+Sign+%28Instagram+Post%29.png</image:loc>
      <image:title>Events - Sip &amp;amp; Sign - Beginner Sign Language Classes - Make it stand out</image:title>
      <image:caption>Every second Wednesday of the month, immerse yourself in a new community &amp; a rich culture by joining our inaugural Sip &amp; Sign class - because there is no greater act of love than learning a new skill that celebrates &amp; accommodates diversity! Inspired by our friends at @risingtides.taproom, we will be holding classes teaching you the basics of sign language the second Wednesday of every month. Whether you're simply curious or have always wanted to learn, our beginners' classes are designed for everyone by our experienced instructor Gier. Each class will build on the last, and you’ll be given paper handouts so you can practice at home on your own. But don’t worry! Even if you’ve missed the previous class there will be a review and you can still join anytime as a newbie. You'll also learn about Deaf culture &amp; gain a greater understanding of the importance of sign language in promoting inclusivity and communication. Why sign? Not only are you working towards greater accessibility for our Deaf &amp; Hearing Impaired friends, but even as a hearing person, learning sign language “enhances your cognitive processes, helps you develop higher abstract &amp; creative thinking, increases problem solving capacities, and strengthens your overall communication skills.” Basically, it’s a big flex for that brain muscle! So grab a friend and come sip on your favorite beer, &amp; embark on this enlivening journey of learning sign language together. We’ll be kicking off Wednesday Feb 14 from 7-9pm.  $10 tickets available on Eventbrite.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/2/15/sip-amp-sign-beginner-sign-language-classes-d5bek</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a1dee283-1997-4ad4-a03c-310a49e8a74b/Sip+%26+Sign+%28Instagram+Post%29.png</image:loc>
      <image:title>Events - Sip &amp;amp; Sign - Beginner Sign Language Classes - Make it stand out</image:title>
      <image:caption>Every second Wednesday of the month, immerse yourself in a new community &amp; a rich culture by joining our inaugural Sip &amp; Sign class - because there is no greater act of love than learning a new skill that celebrates &amp; accommodates diversity! Inspired by our friends at @risingtides.taproom, we will be holding classes teaching you the basics of sign language the second Wednesday of every month. Whether you're simply curious or have always wanted to learn, our beginners' classes are designed for everyone by our experienced instructor Gier. Each class will build on the last, and you’ll be given paper handouts so you can practice at home on your own. But don’t worry! Even if you’ve missed the previous class there will be a review and you can still join anytime as a newbie. You'll also learn about Deaf culture &amp; gain a greater understanding of the importance of sign language in promoting inclusivity and communication. Why sign? Not only are you working towards greater accessibility for our Deaf &amp; Hearing Impaired friends, but even as a hearing person, learning sign language “enhances your cognitive processes, helps you develop higher abstract &amp; creative thinking, increases problem solving capacities, and strengthens your overall communication skills.” Basically, it’s a big flex for that brain muscle! So grab a friend and come sip on your favorite beer, &amp; embark on this enlivening journey of learning sign language together. We’ll be kicking off Wednesday Feb 14 from 7-9pm.  $10 tickets available on Eventbrite.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/2/15/sip-amp-sign-beginner-sign-language-classes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a1dee283-1997-4ad4-a03c-310a49e8a74b/Sip+%26+Sign+%28Instagram+Post%29.png</image:loc>
      <image:title>Events - Sip &amp;amp; Sign - Beginner Sign Language Classes - Make it stand out</image:title>
      <image:caption>Every second Wednesday of the month, immerse yourself in a new community &amp; a rich culture by joining our inaugural Sip &amp; Sign class - because there is no greater act of love than learning a new skill that celebrates &amp; accommodates diversity! Inspired by our friends at @risingtides.taproom, we will be holding classes teaching you the basics of sign language the second Wednesday of every month. Whether you're simply curious or have always wanted to learn, our beginners' classes are designed for everyone by our experienced instructor Gier. Each class will build on the last, and you’ll be given paper handouts so you can practice at home on your own. But don’t worry! Even if you’ve missed the previous class there will be a review and you can still join anytime as a newbie. You'll also learn about Deaf culture &amp; gain a greater understanding of the importance of sign language in promoting inclusivity and communication. Why sign? Not only are you working towards greater accessibility for our Deaf &amp; Hearing Impaired friends, but even as a hearing person, learning sign language “enhances your cognitive processes, helps you develop higher abstract &amp; creative thinking, increases problem solving capacities, and strengthens your overall communication skills.” Basically, it’s a big flex for that brain muscle! So grab a friend and come sip on your favorite beer, &amp; embark on this enlivening journey of learning sign language together. We’ll be kicking off Wednesday Feb 14 from 7-9pm.  $10 tickets available on Eventbrite.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/live-jazz-amp-cask-night-je7jf-47ne5-43rg4-cp97e-c6klx-mtcny-hyl35-yfhda</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c1a229b3-2b8d-44bb-959b-93fe5cf9378a/estbrew_20211209_jazz-8.jpg</image:loc>
      <image:title>Events - Live Jazz @ EstBrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/2/15/10xd4j0t36ksv6qvv19s4rslw04quv</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/91ad9b55-beb5-4ae3-823f-b7bc0ca6890e/Noise+Exchange+%28Instagram+Post%29.png</image:loc>
      <image:title>Events - Noise Exchange - Vinyl Pop Up, Record Swap &amp;amp; Social - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/live-jazz-amp-cask-night-je7jf-47ne5-43rg4-cp97e-c6klx-mtcny-hyl35</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c1a229b3-2b8d-44bb-959b-93fe5cf9378a/estbrew_20211209_jazz-8.jpg</image:loc>
      <image:title>Events - Live Jazz @ EstBrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/live-jazz-amp-cask-night-je7jf-47ne5-43rg4-cp97e-c6klx-mtcny</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c1a229b3-2b8d-44bb-959b-93fe5cf9378a/estbrew_20211209_jazz-8.jpg</image:loc>
      <image:title>Events - Live Jazz @ EstBrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/live-jazz-amp-cask-night-je7jf-47ne5-43rg4-cp97e-c6klx</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c1a229b3-2b8d-44bb-959b-93fe5cf9378a/estbrew_20211209_jazz-8.jpg</image:loc>
      <image:title>Events - Live Jazz @ EstBrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/10/4/time-to-restock-new-beer-release-6yy3k-hclch-elryw-wd47n-b65pk-aw5m2-fzx5x-7g5z5-hetjb-ftbpk-3y272-b4bh8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/49b6fe8b-b6a7-4550-9345-00aeb0cf0e97/Instant+Crush+-+Black++%281%29.png</image:loc>
      <image:title>Events - Time to Restock: New Beer Release! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/10/4/time-to-restock-new-beer-release-6yy3k-hclch-elryw-wd47n-b65pk-aw5m2-fzx5x-7g5z5-hetjb-ftbpk-3y272</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/49b6fe8b-b6a7-4550-9345-00aeb0cf0e97/Instant+Crush+-+Black++%281%29.png</image:loc>
      <image:title>Events - Time to Restock: New Beer Release! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2024/birthdaykaraoke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/f0a657c6-972c-4b01-827b-ac6cbf366ffc/240126+-+5th+Anniversary+Posters+%28Instagram+Post%29+%287%29.png</image:loc>
      <image:title>Events - 5th Anniversary: Birthday Karaoke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/radio-retro-trivia-lafxm-ah8xj-l6jjd-mzp7c-h82nr-hhrw2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/09ef2ab4-30d1-464a-b3d0-3604ed0b95d2/Copy+of+estbrew_stange-1.jpg</image:loc>
      <image:title>Events - Kölsch Night - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/radio-retro-trivia-lafxm-ah8xj-l6jjd-mzp7c-h82nr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/09ef2ab4-30d1-464a-b3d0-3604ed0b95d2/Copy+of+estbrew_stange-1.jpg</image:loc>
      <image:title>Events - Kölsch Night - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/radio-retro-trivia-lafxm-ah8xj-l6jjd-mzp7c-yh4b7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/06c2642a-d101-4954-84c2-6eef8a69097f/Radio+Retro+Trivia+Nights+%28Feed%29+%282%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/radio-retro-trivia-lafxm-ah8xj-l6jjd-mzp7c</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1c11221d-b9e1-4b4a-8a72-0555a19fba9d/Radio+Retro+Trivia+Nights+%28Feed%29+%281%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/live-jazz-amp-cask-night-je7jf-47ne5-43rg4-cp97e</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c1a229b3-2b8d-44bb-959b-93fe5cf9378a/estbrew_20211209_jazz-8.jpg</image:loc>
      <image:title>Events - Live Jazz @ EstBrew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/10/4/time-to-restock-new-beer-release-6yy3k-hclch-elryw-wd47n-b65pk-aw5m2-fzx5x-7g5z5-hetjb-ftbpk-ezy62-gkx2l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/49b6fe8b-b6a7-4550-9345-00aeb0cf0e97/Instant+Crush+-+Black++%281%29.png</image:loc>
      <image:title>Events - Time to Restock: New Beer Release! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/10/4/time-to-restock-new-beer-release-6yy3k-hclch-elryw-wd47n-b65pk-aw5m2-fzx5x-7g5z5-hetjb-ftbpk-ezy62</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/49b6fe8b-b6a7-4550-9345-00aeb0cf0e97/Instant+Crush+-+Black++%281%29.png</image:loc>
      <image:title>Events - Time to Restock: New Beer Release! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/10/4/time-to-restock-new-beer-release-6yy3k-hclch-elryw-wd47n-b65pk-aw5m2-fzx5x-7g5z5-hetjb-ftbpk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/49b6fe8b-b6a7-4550-9345-00aeb0cf0e97/Instant+Crush+-+Black++%281%29.png</image:loc>
      <image:title>Events - Time to Restock: New Beer Release! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/10/4/time-to-restock-new-beer-release-6yy3k-hclch-elryw-wd47n-b65pk-aw5m2-fzx5x-7g5z5-hetjb-etzpa</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/49b6fe8b-b6a7-4550-9345-00aeb0cf0e97/Instant+Crush+-+Black++%281%29.png</image:loc>
      <image:title>Events - Time to Restock: New International Women's Day Beer Release! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/10/4/time-to-restock-new-beer-release-6yy3k-hclch-elryw-wd47n-b65pk-aw5m2-fzx5x-7g5z5-hetjb</loc>
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    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/49b6fe8b-b6a7-4550-9345-00aeb0cf0e97/Instant+Crush+-+Black++%281%29.png</image:loc>
      <image:title>Events - Time to Restock: New Beer Release! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/10/4/time-to-restock-new-beer-release-6yy3k-hclch-elryw-wd47n-b65pk-aw5m2-fzx5x-7g5z5-5yppm-a428y-4c357</loc>
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      <image:title>Events - Time to Restock: New Anniversary Beer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Events - Live Jazz &amp;amp; Cask Night - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/live-jazz-amp-cask-night-je7jf</loc>
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      <image:title>Events - Live Jazz &amp;amp; Cask Night - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/radio-retro-trivia-lafxm-ah8xj</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd656c40-a3c1-4f64-8320-fd6977f5613b/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/radio-retro-trivia-lafxm</loc>
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    <image:image>
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      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/9/28/radio-retro-trivia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bd656c40-a3c1-4f64-8320-fd6977f5613b/Radio+Retro+Trivia+Nights+%28Feed%29.png</image:loc>
      <image:title>Events - Radio Retro Trivia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/7/22/segundo-saturday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1f13fcfb-ea29-4603-bbb0-3bb52bc16dbf/Taproom+Updates+-+Social+Graphics+%2816%29.png</image:loc>
      <image:title>Events - SEGUNDO SATURDAY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/to-wish-impossible-things</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/653b81a7-5874-4b36-9fdb-7863bece8f9f/Mixed+Culture+Tasting+Event+Posters+%28Feed%29+%285%29.png</image:loc>
      <image:title>Events - Sip &amp;amp; Shuck - A beer/wine hybrid and oyster pairing event. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/livejazz-pwte7-wml58-6h27t-93egm-pkka7-rd875</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/be8a7b81-c64d-4059-9089-fa142af2290f/Live+Jazz+at+the+Establishment.png</image:loc>
      <image:title>Events - Live Jazz at the Establishment Brewing Company Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/livejazz-pwte7-wml58-6h27t-93egm-pkka7</loc>
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    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/be8a7b81-c64d-4059-9089-fa142af2290f/Live+Jazz+at+the+Establishment.png</image:loc>
      <image:title>Events - Live Jazz at the Establishment Brewing Company Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/livejazz-pwte7-wml58-6h27t-93egm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/be8a7b81-c64d-4059-9089-fa142af2290f/Live+Jazz+at+the+Establishment.png</image:loc>
      <image:title>Events - Live Jazz at the Establishment Brewing Company Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/4/14/estbrew-at-spring-market-collective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8bbdda1b-c285-495c-9eda-953ffc762e80/IG-Poster-1200x1200-01.jpg</image:loc>
      <image:title>Events - Estbrew at Spring Market Collective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/9/smokey-bear-x-establishment-pairing-dinner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/3f0f5c8e-7927-4377-9411-a34f4eb83348/EstxSmokeyBear.png</image:loc>
      <image:title>Events - Smokey Bear x Establishment Pairing Dinner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/10/10-brewery-tour-amp-iwd-beer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/2eabc607-6856-471a-b3de-fc786af39b54/Ta+lent+%281080+%C3%97+1080+px%29+%281%29.png</image:loc>
      <image:title>Events - $10 Brewery Tour &amp;amp; IWD Beer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/8/international-womens-day-taproom-celebrations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/7f4c34bc-61e4-4003-a43d-59979ab25765/Ta+lent+%281080+%C3%97+1080+px%29.png</image:loc>
      <image:title>Events - International Women's Day Taproom Celebrations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/10/abfyeg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/4/bottlescrew-bills-beer-festival</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/b3c30eda-89be-4c69-b425-0110e35cf22b/Bottlescrew+Bills+Beer+Fest+-+2.jpg</image:loc>
      <image:title>Events - Bottlescrew Bill’s  Beer Festival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/livejazz-pwte7-wml58-6h27t-ts3p3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/be8a7b81-c64d-4059-9089-fa142af2290f/Live+Jazz+at+the+Establishment.png</image:loc>
      <image:title>Events - Live Jazz at the Establishment Brewing Company Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/livejazz-pwte7-wml58-6h27t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/be8a7b81-c64d-4059-9089-fa142af2290f/Live+Jazz+at+the+Establishment.png</image:loc>
      <image:title>Events - Live Jazz at the Establishment Brewing Company Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/livejazz-pwte7-wml58</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/be8a7b81-c64d-4059-9089-fa142af2290f/Live+Jazz+at+the+Establishment.png</image:loc>
      <image:title>Events - Live Jazz at the Establishment Brewing Company Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/livejazz-pwte7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/be8a7b81-c64d-4059-9089-fa142af2290f/Live+Jazz+at+the+Establishment.png</image:loc>
      <image:title>Events - Live Jazz at the Establishment Brewing Company Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/3/livejazz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/be8a7b81-c64d-4059-9089-fa142af2290f/Live+Jazz+at+the+Establishment.png</image:loc>
      <image:title>Events - Live Jazz at the Establishment Brewing Company Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/1/25/anniversary-celebration-side-pull-tap-xtravaganza</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5c16ac46-6594-49ef-9888-231862515522/estbrew_Czech_Lagers-4+%282%29.jpg</image:loc>
      <image:title>Events - Anniversary Celebration: Side-Pull Tap-Xtravaganza - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/1/26/erlton-street-vertical-tasting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/573cfedc-29d3-4ecd-b5b9-c85cb95f116c/Erlton+Vertical+Tasting+-+Event+Poster.png</image:loc>
      <image:title>Events - Anniversary Celebration : Erlton Street Vertical Tasting (SOLD OUT) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2023/1/4/the-establishment-brewing-companys-4th-anniversary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8937d8b1-f8ff-4d22-9673-e4680fef9b38/Fourth+Anni+Lineup.png</image:loc>
      <image:title>Events - The Establishment Brewing Company's 4th Anniversary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2022/11/17/milk-jar-taproom-takeover</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/931f053c-6b61-4a32-a436-a12db32b3641/MJ+Taproom+Takeover+-+Post.png</image:loc>
      <image:title>Events - Milk Jar Taproom Takeover - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2022/11/10/live-jazz-in-the-taproom-mstgl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/7e86513d-c0d3-4e07-9c22-3bbd6c98f1c3/IG+Story+Archive+-+CELLAR+MENU+%28Instagram+Post+%28Square%29%29+%283%29.jpg</image:loc>
      <image:title>Events - Live Jazz in the Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2022/11/10/live-jazz-in-the-taproom-e8yd8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/42d678e9-acae-4e2b-8700-25453d58c725/IBU+Too+Event+Poster.png</image:loc>
      <image:title>Events - IBU TOO: Beer &amp;amp; Cheese Tasting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/2022/11/10/live-jazz-in-the-taproom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/977a892c-b1f9-44d9-b119-413a8975ad92/Mark+Limacher+at+Estbrew.jpg</image:loc>
      <image:title>Events - Live Jazz in the Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/mike-tod-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/06280ea7-8b65-44e2-891d-905d6ea9877e/Mike+Tod+Event+Cover-01.jpg</image:loc>
      <image:title>Events - Mike Tod with Dayna Moritz and Tyler Allen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/mike-tod-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/06280ea7-8b65-44e2-891d-905d6ea9877e/Mike+Tod+Event+Cover-01.jpg</image:loc>
      <image:title>Events - Mike Tod with the Zig Zag Alley Jug Band - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/mike-tod-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/06280ea7-8b65-44e2-891d-905d6ea9877e/Mike+Tod+Event+Cover-01.jpg</image:loc>
      <image:title>Events - Mike Tod with Keith Rodger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/mike-tod-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/06280ea7-8b65-44e2-891d-905d6ea9877e/Mike+Tod+Event+Cover-01.jpg</image:loc>
      <image:title>Events - Mike Tod with Amy Nelson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/mike-tod-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/06280ea7-8b65-44e2-891d-905d6ea9877e/Mike+Tod+Event+Cover-01.jpg</image:loc>
      <image:title>Events - Mike Tod with Jeremy Gignoux - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <image:image>
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      <image:title>Events - Fanny: The Right To Rock Screening - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/kensington-sinfonia-5</loc>
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    <image:image>
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      <image:title>Events - Kensington Sinfonia with guest Lemba - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/kensington-sinfonia-4</loc>
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      <image:title>Events - Kensington Sinfonia with guest Heather Blush - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/kensington-sinfonia-3</loc>
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    <image:image>
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      <image:title>Events - Kensington Sinfonia with guest 100 Mile House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/kensington-sinfonia-2</loc>
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    <image:image>
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      <image:title>Events - Kensington Sinfonia with guest Amy Nelson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/kensington-sinfonia-1</loc>
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    <image:image>
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      <image:title>Events - Kensington Sinfonia with guest Daniel Pelton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/3-year-anniversary</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/e02d201f-36f9-4632-ad33-c593fcc11a80/3-Year+Anniversary+-+Facebook+Event.png</image:loc>
      <image:title>Events - 3-Year Anniversary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/holidays-at-home</loc>
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    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/02a3fd7f-b34c-4359-8b98-12abc843db80/2122_Poster_HolidaysEstablishment-revised-01.png</image:loc>
      <image:title>Events - Holidays at Home Watch Party - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/marketcollective-1-ygy76</loc>
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    <lastmod>2025-02-25</lastmod>
    <image:image>
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      <image:title>Events - Market Collective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/marketcollective-1</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c70fb371-6bd2-4a28-b526-4edad737acd8/MC-HolidayIG-Poster1-1200x1200-3.jpg</image:loc>
      <image:title>Events - Market Collective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/wallpapertrio-3</loc>
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      <image:title>Events - Wallpaper Trio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/wallpapertrio-2</loc>
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      <image:title>Events - Wallpaper Trio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/wallpapertrio-1</loc>
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      <image:title>Events - Wallpaper Trio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/inglewoodnightmarket-5</loc>
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      <image:title>Events - Inglewood Night Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/inglewoodnightmarket-4</loc>
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      <image:title>Events - Inglewood Night Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <image:image>
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      <image:title>Events - Inglewood Night Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/inglewoodnightmarket-2</loc>
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    <image:image>
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      <image:title>Events - Inglewood Night Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/barleyandsmoke</loc>
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  <url>
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    <image:image>
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      <image:title>Events - Inglewood Night Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/4streetnightmarket</loc>
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    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1629150865129-L6KO88VGICKY6OY72C5T/4thStMarketMap_9a7eb92f-e578-4036-9793-407ca51c61c9_3000x.jpeg</image:loc>
      <image:title>Events - 4th Street Night Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/events/albertabeerexchange</loc>
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      <image:title>Events - Alberta Beer Exchange - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/privacy-policy</loc>
    <changefreq>daily</changefreq>
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  <url>
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    <priority>0.75</priority>
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      <image:title>Contact Us - Make it stand out</image:title>
      <image:caption>Artwork by Chris Pecora</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/team</loc>
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      <image:title>Meet our Team</image:title>
    </image:image>
    <image:image>
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      <image:title>Meet our Team</image:title>
    </image:image>
    <image:image>
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      <image:title>Meet our Team</image:title>
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  </url>
  <url>
    <loc>https://establishmentbrewing.ca/faqs</loc>
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  </url>
  <url>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption />
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      <image:title>Home</image:title>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Home</image:title>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8030775c-6222-4cfc-87b9-1197c21c7fb2/Website+Carousel+Graphics+%283%29.jpg</image:loc>
      <image:title>Home - TAPROOM</image:title>
      <image:caption>TAPROOM</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/f534f3bd-8cf7-48e9-b8cf-04db7f4329d6/2024.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/story</loc>
    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1536013791228-010394MOLZWH3KFG529D/the_establishment_sign.jpg</image:loc>
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      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bab0d48e-0e6f-4243-971f-91e59f89b0a9/estbrew_2022_GrowlerHowler-1.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/0006077e-0b5d-4565-beca-150560d2ed2b/ShalomToy.jpeg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/67ebf5aa-ac4c-4a6a-8323-a04d2aa3e9f0/UnTappd-01.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/234efd29-417f-45c0-bd61-b8e395c78c82/Adrienne+Tollas+-+Headshot.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/e0a34621-bbaa-4c2f-970f-0bd0ccb8fa09/UnTappd.png</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/b97d75bc-2aa1-4534-83a5-53d6ead2898d/Potion+Approaching+-+Untappd.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/42e6d20b-3ebe-4a7d-a4c2-1749074dceb9/UnTappd.png</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/10912538-edcf-4a91-abb4-cb8e12df83bd/FITF+-+UnTappd.png</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/0feedd5e-df5c-4f35-9ab5-8fc82e7798ef/Mary+Haasdyk+-+Headshot.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/fe77a395-dacd-4dc5-a98c-5a8ab5f0d2c6/UnTappd.png</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/055b7cdd-0430-4164-9332-7bcc0594bacc/UnTappd.png</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8569bb8b-ffd9-4b58-b836-d4b6b031d699/Blake+Headshot.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/81f4cbf6-8676-4918-8d4c-c114ea62f128/UnTappd-01.png</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/b07ddfe4-bdbc-4d15-90b0-d1e757652497/UnTappd.png</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1620829414718-8TZMI9BVXDTDPUMAVZD5/McCourt+Self+Portrait.jpeg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1623275161446-W67X7BAUE97UOQNQQC6V/Root+Down+Untappd+Crop-01.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1631111374387-KTQXHI0KZ0NSLH6A0NWG/EST-020_RamblinRose-01.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1611723183824-MAL3CWAQ896V8RV3C5KP/Mike+Hooves.jpg</image:loc>
      <image:title>Art Program</image:title>
      <image:caption>Photo by Michaela Neuman</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1629403961484-QZLC52RU2Y4GZZNRC1VF/little+wing_cropped-01.JPG</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1623274756503-QG983D4H4XSIB98BZ48C/EST-019_Blackbird_CROP.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1611118635278-XV39VZB7SF3IBINV6Y4H/CassieSuche.jpg</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1623275188062-2CV2J81HSOXBNQEQ1HL6/astronomie_cropped.JPG</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1623275356769-KX9HHDQF8SX0IWGGWC0P/resonant_cropped.JPG</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/3c02b821-2127-4d97-9aad-62abccf602c4/estbrew_2022_shirts-15.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>2022 3-year anniversary limited-edition merchandise designed by Cassie Suche.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1596038391463-3C4ZTA7AZWEJDYEDTGW0/Eric_face.png</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1623275423979-1LX7AQWB4KAS1YDQG9C5/born+to+run+-+cropped+for+untappd.PNG</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1623275456644-7FF9H6916DU83MGC34JO/Erlton2+-+cropped.JPG</image:loc>
      <image:title>Art Program</image:title>
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      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1574957778815-WT6A259I29L1MIHBHT87/CP-Headshot-SQ.jpg</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1629403373591-IG5JHTPHHY005XRD30J7/Untapped-Funkmorph+label+cropped-01.jpg</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1623276911874-FL4YYYF5K5J65CTN6X2V/Nectarine+Dream+Untappd+crop.png</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1623276846265-3RTTT0G185R8NJNYJVPL/Vertical+Sunset+-+Untapped+Crop.png</image:loc>
      <image:title>Art Program</image:title>
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      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/64824701-6131-4f88-a259-d85b3e35b7f9/ESTANN-Map-01.png</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>We teamed up with our next-door neighbours at Annex Ale Project to commission Chris Pecore to create this fun 1st Street SE Beer Map.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1623276983982-VDO13SYFAFCF485EADYP/Untapped+Bergamot.png</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1629403886059-GGC15ESC1427NM4W6L1D/FINAL+EST-003+Passionfruit-01.jpg</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1629403674647-PDYL8Z0DCE4XZA3S4ZU3/002_Dry_Hopped_Brett_Saison_REV1-01.jpg</image:loc>
      <image:title>Art Program</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1629403569347-GXK4YRWMU6NF0R8DZ222/001_Hibiscus_Brett_Saison_REV2-01.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1620762883553-M2058TW3KJSD3ZKZGWE6/IMG_0265.jpg</image:loc>
      <image:title>Art Program - Make it stand out</image:title>
      <image:caption>Photo by Peter Kaczan (@carefree.photo)</image:caption>
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  </url>
  <url>
    <loc>https://establishmentbrewing.ca/beer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/54c37a59-4c9d-4b06-ae38-889dba668130/04_BestFriendsGirl_Sticker_2022.png</image:loc>
      <image:title>Beer</image:title>
      <image:caption>MY BEST FRIEND'S GIRL Kölsch-Style Ale, 4.8% ABV Light, Crisp, Balanced</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c42bb8c7-2d6f-4b2a-a0bd-f200a27ee824/01_AfternoonDelight_Sticker_2024.png</image:loc>
      <image:title>Beer</image:title>
      <image:caption>AFTERNOON DELIGHT Hazy Pale Ale, 5.4% ABV Tropical, Hazy, Smooth</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1ded3034-974b-4db4-9bde-cf3960258c32/71_SR7.png</image:loc>
      <image:title>Beer</image:title>
      <image:caption>SKY ROCKET Hazy IPA, 6.5% ABV Citrus, Juicy, Punchy</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1cb977a6-4045-45ef-8a99-2f6e28a912bc/16_JamRock_2022.png</image:loc>
      <image:title>Beer</image:title>
      <image:caption>JAM ROCK Blackberry Sour with Vanilla, 5.6% ABV Berry, Vanilla, Pie Crust</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/71f5bc9e-8b1b-4457-9fca-709080b9a57c/126_classic.png</image:loc>
      <image:title>Beer - Make it stand out</image:title>
      <image:caption>ESTABLISHMENT CLASSIC Lager Beer, 4.1% ABV Clean, Crisp, Classic</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/504f7c34-4e96-49bf-a93e-ef35a5af7ef3/Chaise+Longue+-+White.jpg</image:loc>
      <image:title>Beer - Make it stand out</image:title>
      <image:caption>CHAISE LONGUE Table Beer, 2.9% ABV Lemon, Hay, White Pepper</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1771873951529-8Q5HYLHLIPYN5VI6CZ70/estbrew_born-to-run-5.jpg</image:loc>
      <image:title>Beer - Born To Run - Citra &amp;amp; Motueka Versions</image:title>
      <image:caption>Citra Version: Tropical Fruit, Citrus Rind, Dried Flowers. Motueka Version: Lemon Lime Soda, White Wine, Sungold Kiwis. Answering the call of the open road, we modernized one of our first and most beloved barrel-aged beers. We fermented with our house culture, blended 8-month-old Saisons, and then split this boss concoction to dry-hop it with two of our favorite, most trusted hops. The result is a beer that’s both unique and complex yet remarkably easy drinking. Love is real, and baby, we were born to savour wild beer. Fun Fact! The original name was inspired by Turk Diggler, Calgary’s most famous wild turkey Inglewood/Ramsay denizen. This beloved local celebrity was known for wandering near shops and homes with residents tracking his adventures on social media. Turk may have departed this mortal coil but he lives in our heart and in our beer!</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1765224270402-QAVNFNKE2N14AHSP3O91/estbrew_funkmorphosis-1.jpg</image:loc>
      <image:title>Beer - Funkmorphosis (2025)</image:title>
      <image:caption>Trappist-Style Brett Ale - 6.9% Leather, Bitter Orange Peel, Stone Fruit. A Belgian masterpiece, reborn! This iconic Trappist-style ale, one of our most-requested repeats, is a faithful invocation of the time-honored Monastic tradition. Its creation was a patient two-year journey—and a rare departure for us. We set aside our wild house culture, employing instead a defined blend of microorganisms. The result is a communion of cavernous malt complexity, balanced by an assertive, noble bitterness. Effortlessly drinkable, it glows with a heavenly, golden-orange hue, offering robust, rustic flavors of orchard apple, caramelized malt, and a signature, spiritual funk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1760985053100-1ESAFM53B6YVG0S2HITP/estbrew_amethyst-realm-2025_MailChimp.jpg</image:loc>
      <image:title>Beer - Amethyst Realm (2025)</image:title>
      <image:caption>Barrel-Aged Beer with Blueberries and Lemon Thyme - 6.8% Mini Blueberry Tarts, Dehydrated Lemons, Garden Herbs Falling under the spell of the herbaceous aroma and cosmic, vibrant hue, you’re about to embark on a supernatural journey through fruit, funk, lemon thyme, and a tartness that shifts throughout the tasting, changing as the beer warms. We added more herbs to the much beloved first iteration of this brew, enhancing the beer with an increased complexity that will leave you wanting to wander this other dimension.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1752088374980-29RH6B3X43QEQ5X3ENYC/Electric+Barbarella_MailChimp.png</image:loc>
      <image:title>Beer - Electric Barbarella (2024)</image:title>
      <image:caption>Barrel-Aged Beer w/ Rhubarb - 6.2% Pie Filling, Rocket Candy, Salt Rock In a first for The Establishment - customers, friends, and family all brought in stalks from their garden rhubarb in varying varieties and ripeness, resulting in an incredible depth of rhubarb flavour with supporting notes of black pepper, herbal tea, and rocket candy. The initial palate will take you straight to your auntie’s down home prairie rhubarb pie, and with every sip you'll taste the love and energy of our community.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1743519233051-46RH0JYI7IRYY36IDJM8/estbrew_north-of-the-sunset-1.jpg</image:loc>
      <image:title>Beer - North Of The Sunset</image:title>
      <image:caption>Barrel-Aged Beer w/ Raspberries, 5.1% ABV Raspberry Coulis, Bright, Gummy Candies. Every chef knows that when seasonal ingredients speak, you listen. The surprise offer of a fresh raspberry delivery was too good to pass up, so this beer was blended on the fly and in homage to these humble little succulents at their peak. Reminiscent of the award-winning Ruby, My Dear, this brilliantly red, effervescent sipper delivers on the promise of juicy, sweet raspberries plucked fresh from the bush, with a balanced and dry tartness that comes from years of honing our craft. Pucker up butter cup, this kiss of serendipity will be your song of the summer. TA: 12.43 g/L Bottled: June 2024 Aged in oak barrels for an average of 9 months.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1738779296713-U2XF4NYQCMEXVC17Q2OF/estbrew_2025-erlton-street-1+1200.png</image:loc>
      <image:title>Beer - Erlton Street 6 (2024)</image:title>
      <image:caption>Erlton Street 2024 - Barrel-Aged Anniversary Blend, 6.3% ABV Orange Pu’er Tea, Apricot Sherbert, Gobstoppers. An ode to both past and present, Erlton St. was home to the original Establishment (a basement laboratory) and is now an annual benchmark for our evolution in barrel-aging beer. An orange &amp; apricot aroma moves into fermented tea, black pepper and ripened fruit when sipped. There’s a firm bitterness that finishes sweet &amp; smooth with a hint of rocket candy, minerality, and aged hop character on the end. This beer spent over 18 months in barrels, then was matured in bottles for over 9 months, resulting in a complex yet approachable wild beer, and a snapshot of EST in 2024. TA: 10.45 g/L (Low Acidity) Bottled: June 2024 Aged in oak barrels for an average of 18.5 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1738779312940-F2QSTWFZYT4JK0IVOQNU/estbrew_2025-potion-approaching-1+1200.jpeg</image:loc>
      <image:title>Beer - Potion Approaching</image:title>
      <image:caption>Potion Approaching 2024 – Barrel-Aged Beer w/ Hibiscus, 5.6% ABV Sweet Berry Wine, Fruit Leather, Tannic. Berrylicious and funk-foward, with a delicate earthiness to balance, this iteration of Potion Approaching is an enhanced version of the previous brew, with more lambic-inspired beer, more hibiscus, and third-use strawberries added to the cauldron. Filled with home-grown ingredients, including Water Valley Hops &amp; 100% Hogarth Malt, this perfectly tart and fruity enchantment will leave you dreaming of the equinox. Taste the magic that is mixed-culture beer - try both Potions side by side!  TA: 15.49 g/L (Moderately High Acidity) Bottled: July 2024 Aged in oak barrels for an average of 20 months.</image:caption>
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      <image:caption>Barrel-Aged Beer with Haskaps and Vanilla Beans, 6.3% ABV Ambrosia Salad, Cool Whip, Tangy. Inspired by our beloved core beer and born from years of mixed-culture experimentation, this beer is a passion project on every level. Four different barrels were blended and refermented on 300kgs of juicy, AB-grown Haskaps. We then individually hand processed 180 vanilla beans to create this decadent, funky  beverage that’s sure to rock your world.</image:caption>
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      <image:caption>Barrel Aged Beer with Beets and Strawberries, 5.5% ABV Strawberry Jelly, Earthy, Schrute Farms. Experimental and playful on the palate, this sipper will convince you that vegetables do, in fact, belong in beer. Two base beers met 300 kg of hand-cut and blended beets to create a charmingly earthy foundation. We then blended in a small amount of our annual strawberry release, which plays an important yet subtle supporting role, providing balanced acidity and a hint of perceived sweetness.</image:caption>
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      <image:caption>Barrel-Aged Beer with Tayberries, Loganberries, Blueberries, and Raspberries, 6.1% ABV Fruit smoothie, Haribo Berries, Natty Wine. A quartet of whole summer berries ‘jam’ with three different base beers for the debut of our first-ever mixed fruit wild beer. Perfectly matched perceived sweetness and acidity deliver the nostalgia of juice boxes and finish with an ode to dry and funk forward natty wines.</image:caption>
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      <image:title>Beer - Seasons in the Sun</image:title>
      <image:caption>Barrel-aged Beer with Apricots, 6.3% ABV Apricot Delight, Juicy, Slate.Three different base beers were blended and refermented on ripe, sun-kissed apricots to create an experience that gracefully walks the line between extreme juiciness, tasteful acidity, and gentle hop bitterness.</image:caption>
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      <image:title>Beer - Rare Hearts</image:title>
      <image:caption>Barrel-Aged Beer with Strawberries 5.8% ABV Strawberry Candies, Jam, Garden Party. Like strawberries just cresting the pinnacle of their prime, expect each sip to be jam-forward with a dry, lemony finish. Thanks to the expertly balanced base beers that back it, this one is grounded with enough herbaceous quality and sunny citrus notes to be enjoyed in quantity.</image:caption>
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      <image:title>Beer - Erlton Street (2023)</image:title>
      <image:caption>Barrel-Aged Anniversary Blend, 6.4% ABV Genmaicha Tea, Black Pepper, Tropical Fruit. This year’s showcase highlights a blend of barrels selected for complexity and balance - an ever-increasing point of emphasis for our mixed culture program. A true labour of love, this blend of lambic-inspired beer and wild IPA spent 16 months in barrels before it saw multiple blending trials to ensure that, once in the bottle, it was truly worthy of the milestone of our pentamerous anniversary</image:caption>
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      <image:title>Beer - Harvest Moon</image:title>
      <image:caption>Dark Barrel-Aged Beer w/ Cinnamon, 9.9% ABV Port Wine, Apple Crumble, Oak. We blended a Bruin that was finished in a neutral grain spirit barrel with a bourbon barrel-aged imperial stout - a first from our brewery. As an ode to the season and all things festive, a dash of Indonesian cinnamon was added. The result is magical. Apple crumble, port wine, oak, chocolate, and a bouquet of dark fruit await you. Harvest Moon is only available at our Manchester taproom. Try on tap at one of our upcoming events, or take a bottle home to enjoy with your family at your next festive gathering.</image:caption>
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      <image:title>Beer - Cherry-Coloured Funk (2023)</image:title>
      <image:caption>Blend of Barrel-aged Lambic-inspired Beers with Cherries, 5.6% ABV Cherry pie, tannic, tart fruit juice. Bright, bubbly, and popping with cherries, this funky riff on a Belgian Kriek is a little sweeter and more complex than last year’s beer by the same name. This year we swapped a third of the sour cherries for sweet ones and arrived somewhere beautifully reminiscent of spiced cherry pie and amaretto. As with last year’s spin on a Belgian Kriek, we used Lambic-inspired beers for the base and refermented the lot of it on loads of whole cherries for a real long time—hence the hue.  Besides the fruit flux, another twist in this iteration was in favour (and flavour!) of using more mature mixed culture beers as a base. As a result, it’s got lower acidity and more balance than its precursor. Sip the two fraternal twins side by side and let us know what differences you’re able to discern.  ✏️ Pairs well with a quiver of Tide-to-go pens</image:caption>
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      <image:title>Beer - 'Deed I Do &amp;amp; Tea for Two</image:title>
      <image:caption>A pair of barrel aged mixed culture golden beers with white peaches and oolong tea, 6.0% ABV Clinky, clinky, pop a pinky! These beers aren’t identical, but they share a tasty, peach-forward foundation. Whether you choose to dabble in ‘Deed or to sip some Tea, you’ll be transported back to your more formative years spent salivating over fruit cups and gummy candies as you drink a more sophisticated rendition of the same fan-favourite flavours. The oolong tea we steeped Tea For Two with simply added a bit of earthy intrigue and even more botanical interest, dearies.  Each features the same blend of four different barrel-aged golden mixed culture beers (a Lambic-leaning one, a mixed culture saison, a Brett saison, and a mixed culture rye Saison rounds things out) aged on white peaches. The oolong-spiked version brings a calming element to the tea party thanks to the GABA in the leaves. Naturally we recommend trying both and drawing your own conclusions. ✏️ Pairs well with an appreciation for our differences as much as for our similarities.</image:caption>
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      <image:title>Beer - To Wish Impossible Things</image:title>
      <image:caption>A blend of barrel-aged mixed culture saisons on Pinot Gris and Gewürztraminer pomace, 8.3% ABV Brewed in collaboration with Vine Arts &amp; Anthony Buchanan Wines. White wine, Petillant, Piquette, lychee. For those of you who were holding out hope that we’d start experimenting with grapes, consider this hybrid our response to your wishes’ commands! To make sure our first foray into the wine + beer space lives up to your grape expectations, we phoned a few experts to help us out. Specifically, we called on local booze purveyors, @vinearts, and @anthonybuchananwines, a BC-based winery as small as it is awesome. Together, we crafted and then executed on a pretty lofty shared goal: to emulate the characteristics of orange wine (so hot right now!) and produced one of our most unique beers yet! It’s bright and fruity with wine’s telltale tannic dryness and limited carbonation. It might seem like an impossible thing, but it’s as much the perfect entry point for trepidatious wine-lovers as it is something fun for established fans of craft beer to enjoy. We used three different Saisons for the base, one Brett, one Mixed Culture, and one Mixed Ferm Rye. We chose them for their low acid, hop-forward qualities that would complement the pomace (that’s fancy for pressed wine grapes—which is already pretty fancy, tbh) without overshadowing it. Come raise a glass in our taproom or grab a bottle for the next time you need to scratch an itch you thought only a natty wine could reach. ✏️ Pairs well with a chance encounter at the intersection of the unexpected.</image:caption>
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      <image:caption>A blend of barrel-aged beers with Elephant Heart plums, 6.6% ABV Black pepper, Amaretto, Rocket Candy. This beer’s a stunner. We brewed it using four different barrel-aged base beers chosen specifically to give us a rich, malty base with relatively low acidity to balance the tartness of the plums that pigment this potion. Expect a complex blend of black pepper, stone fruit, and a fantastical amount of funk.</image:caption>
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      <image:title>Beer - Amethyst Realm</image:title>
      <image:caption>A blend of barrel-aged golden mixed culture beers w/ blueberries and lemon thyme, 6.4% ABV Funky, Blueberry, Herbal. Announcing the amethyst, the legend, and our latest barrel-aged mixed culture beer! Purple and precious, this brew smells of blueberry syrup poured over piping hot pancakes finished with lemon zest. We took inspiration from its ingredients and our love of blueberry lemon tarts, so if you’re looking to satisfy your craving for baked goods with a brewed great, look no further. To make its base we blended three barrels of mixed culture Saisons and one Lambic-inspired brew before fruiting the lot. We were really looking to achieve a delicate malt to hop flavour ratio so that our whole, juicy blueberries could shine like the stars they are. It might sound like a dangerous game, but we all came out winners. It’s low in acidity and high in funk, visual appeal, and probability of becoming your next favourite. It’s a feast for the eyes and guaranteed to get the taste buds a tingling. How could you not fall under its spell? Venture into Amethyst Realm at your earliest convenience. ✏️ Pairs well with ironic apron-wearing.</image:caption>
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      <image:title>Beer - Rare Hearts</image:title>
      <image:caption>A blend of barrel-aged golden mixed culture beers w/ strawberries. 6.1% ABV We ain’t seen anything so pretty as the opaque, perfectly ruddy rose gold contained in these bottles. And, lucky for everyone, it tastes just as stunning. This blend of barrel-aged mixed culture beers smacks of freshly picked, perfectly ripe strawberries. Basically, it’s a dream of summer realized in winter. Strawberries, while singularly tasty, can be terribly tricky to brew with. But sometimes, the trickiest ingredients make for the treatiest beers, so it just made sense to brew this to be 40% strawberries by weight. First, we selected three different base beers to experiment with: one Lambic-inspired, one a mixed culture Saison, and one a Brett Saison. Then we refermented each barrel on the fruit in isolation before blending the three to taste—and taste they do! Turns out, individually hand-processing a whole pallet of strawberries until 1 am pays off. In addition to the strawberries that are the absolute star of this show, those who drink of Rare Hearts will be treated to balancing beats of pleasantly bitter hops, subtle acidity, and just enough funk to keep things spunky. Get your hands on a bottle of this atypical libation or try a spurt of it in our taproom.</image:caption>
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      <image:title>Beer - Erlton Street (2022)</image:title>
      <image:caption>A blend of particularly interesting barrels aged 1, 2, and 3 years. Inspired by the Belgian tradition of Gueuze. 6.6% ABV So marks another trip ‘round the sun since we properly established ourselves following our humble beginnings in an Erlton Street basement. And (some of) you know what that means: it’s time for our annual ode to days gone by: Erlton Street. We make this beer every year, and every year it’s different. It’s sort of an annual bottled self-portrait—a snapshot of the brewery as we celebrate our birthday.  This year, Erlton Street’s having a block party and orange marmalade, cracked caraway, and freshly ground black pepper are invited. Mild acidity is on the menu and you know the playlist is funky. Nuanced, complex, and positively glowing, this is the first of our anniversary addresses that features a blend of 1, 2, and 3 year-old Lambic-inspired beers. This blend of old and young is our nod to the Belgian Gueuze tradition. That’s Gueuze, pronounced “gooz”, not Gose, pronounced “goes ah”—beer’s a trip, you guys. If you compare each year’s edition of Erlton Street, you can taste how much we’ve grown. This is less because we’ve matured and more because our house culture has. While all our releases are milestones, this marks a massive one since it’s the first Erlton Street made with 100% Lambic-inspired beers. Come grab a green bottle for yourself. That’s right, green!</image:caption>
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      <image:title>Beer - Second Hand News</image:title>
      <image:caption>Mixed Culture Saison Aged on Second-Use Apricots and Peaches, 6.1% ABV Hear ye, hear ye, we’ve got some Second Hand News and it’s positively juicy. One thing we think you should know is that the apricots and peaches used to fruit this brew were previously used in Fraction of the Sum and Sunblind. They were delicious then, and they’re differently delicious now, lending a most pronounced stone fruit character to the party along with all the mixed cultures still kicking it on the peaches and ‘cots. But before the stone fruit started knocking, the base was fermented in stainless steel with our favorite strain of Saison yeast. Once the beer came of age on the fruit, we mixed and mingled it with a single barrel of Brett Saison and let it do its stuff. The outcome was some additional funk on a well-balanced oak dance floor. The first-hand news on this beer is that drinking it is like biting into an apricot and chasing that mature morsel with a sleeve of rocket candy. You absolutely will miss it when it goes. Pairs well with a fruitful hunt for second hand vinyl.</image:caption>
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      <image:title>Beer - A Lingering Love</image:title>
      <image:caption>Mixed culture rye saison fermented and aged on second-use nectarines, 6.3% ABV This mixed culture beer is unblended and fermented on second-use nectarines. You may be able to smell the stolen thunder (and lightning) since we called on the same fruit we used in Beauty In The Vibrant Form. Giving fruit a second life is a practice that unleashes a perfectly new flavour profile—one higher in overripe funk and lower in acidity. Taste for yourself how much beauty and vibrance they had left lingering for us to love. Rye malt and Saison yeast ground this beer, with the former adding a slightly spicy element that plays ever so nicely with the black pepper and fruity contributions of the latter. Adding compliment to comfort, we used minimal aged hops to tip the olfactible scales in our favour and deliver funky notes of marmalade that we’re sure will be music to everyone’s cilia. It’s solid aged gold both in colour and in our own estimation So, wherever you may be, grab a bottle for yourself—we suspect you’ll easily make it to the bottom of it.</image:caption>
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      <image:caption>A blend of barrel-aged mixed culture golden beer with hibiscus, 6.7% ABV As much fun as a barrel of monkeys, and barrels are actually still involved—four of them, to be precise. This Mixed Culture Sour draws from three barrels inspired by the Belgian Lambic tradition, and a single of the Brett Saison persuasion. The Brett barrel brings a balanced malt profile and mellows the overall acidity, while the Lambic-inspired barrels provide bitterness and fruit-forward funk from our house culture. All told, the quartet comes together to give the base a nice roundness. It’s berry-forward on the nose with an oak and aged hop backing track. The hibiscus adds a touch of tannic tartness to the bouquet, but where the flower really powers through is the pigment, embellishing this potion with the colour of cartoon jewel tones. Like most beers, this brew is best when served at slightly above arctic temperatures. Hopefully, the tide will take it into your mouth, or at least wash you towards our taproom or another fine establishment that slings our solutions.</image:caption>
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      <image:title>Beer - Ruby, My Dear (2022)</image:title>
      <image:caption>Red mixed culture sour beer with raspberries, 5.9% ABV You might remember Ruby, My Dear from when it made its juicy 2020 debut. This year’s rendition has a lot in common with its initial drop, but brings some new flavour to the stage. The name is the same, the style is the same, but the personality of our house-mixed culture is ever-changing, so a true repeat performance would be outright impossible.  Ruby two spent months in barrels, perfecting her pucker and getting her oak on. Then, following the lead of those cool Belgium cats, we fruited this sour—and hard. We hammered it with raspberries to amplify its already-rich colour and flavour. It’ll trickle past your ivories to hit your palate with a harmonious funk and a taste as rich as the precious gem for which it’s named.  Thelonious Monk is quoted as saying “The piano ain’t got no wrong notes”, and we’d go so far as to say we feel the same about this beer. It’s a real ruby sipper. We’re hoping to bring Ruby back for an annual encore, but in case this particular dream doesn’t become a reality, enjoy this precious gem while you can.</image:caption>
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      <image:caption>A blend of golden sour beers aged in oak barrels, dry-hopped with the Pink Boots hop blend, 6.3% ABV Here’s something new, ah. On January 8th, our own Natasha Peiskar, Production Manager, Brewer, President of the Canadian Chapter of the Pink Boots Society (and all-around big deal!), led the women of The Establishment through a tasting of the oak-aged contents of 8 of our barrels. Together they narrowed the field to four finalists who made the cut. Then, the beer got dry-hopped with this year’s Pink Boots hop blend and left to bloom for a couple more months before bottling. The final product is this rousing bouquet of golden sour beers. Your nose will welcome aromas of nectarines, key lime, and other tropical notes in concert with some light floral ones. There’s less petal on the palate than there is in the air, but there’s a lot of other stuff going on. Expect some barely-there tea-like bitterness and moderate lemon-lime acidity, but it’s the unexpected rocket candy finale that really brings the house down. Now, let’s drink a toast to progress and the fact that proceeds from this beer are going towards the Canadian Chapter of the Pink Boots Society. Cheers to everyone out there inspiring, assisting, and encouraging the women, and non-binary individuals in our industry. Arm your taste buds with anticipation. ✏️ Pairs well with breaking biases and watching people bloom as a result.</image:caption>
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      <image:title>Beer - Beauty In The Vibrant Form</image:title>
      <image:caption>Mixed culture sour beer aged in oak barrels with nectarines, 6.2% ABV Bottled December 2021, released April 2022 750mL bottle, moderate acidity Aged for 14 months in neutral oak barrels, which previously held red wine. Fundamental force has prevailed in the form of this vibrant beauty! Its rhythm is loose and pumped full of juice thanks to 350kgs of organic nectarines. We hand-pitted the whole lot of these stone fruits and refermented them on a blend of golden barrels to achieve firm funk and tender fruitiness as this beer took its final form. For our base barrels, we chose two golden sour lambic-inspired numbers for some acidic kick, and two golden Brett saisons for their rustic flare (and to bring some bass to the overall brightness). On the whole, all of the fluids that splash together to make this solid beer spent an average of 14 months in barrels—three of them together all together with the fruit (and whatever wee buddies hitched a ride in on them). There’s a generous amount of dreamy nectarine aroma for you to appreciate as it makes its way to your palate’s threshold. Hopefully you’ll carry it up to your lips with many compliments. ✏️ Pairs well with loose rhythm and the rhyme of boundless time.</image:caption>
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      <image:title>Beer - Feedback In The Field</image:title>
      <image:caption>A blend of barrel-aged red and bruin mixed culture beers with whole blackberries, 7.4% ABV Bottled January 2022, released March 2022 750mL bottle, moderately low acidity Aged for 7 months in neutral oak barrels, which previously held red wine. It’s like a weight has been lifted. After more than a year in the making, we are now accepting feedback on….Feedback in the Field, our latest bottled lightning. As with all our mixed culture beers, it’s sort of like a collaboration between us and mother nature herself, since Plants and (microscopic) Animals are included in the mix. Using a whole bunch of B.C. blackberries as our star, we completed our constellation with a careful selection of barrels: two bruin, one red, and another golden rye. We opted for a darker malted base for this brew to achieve the waves of toasty caramel and wisps of chocolate that splash atop the bassy depths of the darkest berry. After leaving our base beer to ferment for a year, we added a whole lot of whole blackberries —and whatever else hitched a ride in on their skins—before leaving it to funkify for another four months. Then came time to rehome the fruits of our labour from barrel to bottle for conditioning for another couple of months. Now, conditions are right to start serving this up, though it’ll mature into a whole different animal by the time the winter birds start returning. ✏️ Pairs well with whistling while you work, rest, and play.</image:caption>
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      <image:title>Beer - Sunblind</image:title>
      <image:caption>Mixed culture sour beer with glohaven peaches, 6.1% ABV Bottled December 2021, released January 2022 750mL bottle, moderately low acidity Aged for 16 months in neutral oak barrels, which previously held red wine. What a peach! Or, rather, what an absolute lug of Glohaven peaches. Peaches have a notoriously understated taste, especially when used in beer. This by no means deterred us from using them, choosing instead to bless this beer with enough of the delicate jammy jems to give us the juicy yield we so dreamed of. To ensure our precious peaches weren’t overmatched, we selected barrels whose funks we thought would elevate rather than mask the taste of the fruit. After 10 months of maturation sans peach, we dropped in our whole, skin-on fruits. Months after cohabitation, we’re happy to report the peach notes are loud and alive alongside the unique and unpredictable funk of the blended barrels they fermented in. Then it was time for their bottled bubble bath. It might seem weird to have such a sunny beverage alongside weather more suited to perfect angels in the snow, but on the contrary. Now that we’ve decided it can leave the cave, warm yourself from the inside with Sunblind and let your palate bask in unseasonable brightness during some of the darkest days of the year. ✏️ Pairs well with seasonal elation.</image:caption>
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      <image:title>Beer - Cherry-coloured Funk</image:title>
      <image:caption>A blend of Lambic-style beers with whole sour cherries, 6.2% ABV Bottled December 2021, released January 2022 750mL bottle, moderate acidity Aged for 10 months in neutral oak barrels, which previously held red wine. Cherry in both flavour and colour, this bottle contains our distinctly domestic, absolutely Albertan take on a foreignly concepted beer. We blended Lambic style beers with whole sour cherries, making it our funky riff on a Kriek…but since those appellations are specific to the Belgian region of Pajottenland, we can’t call them either. Champagne vs plain shams, and all that. But no matter, a great beer, by any other name, is still a sweet treat. We made this beer in keeping with the traditional Lambic process to the extent that our process and equipment permitted. To get things brewin’, we started with a bangin’ mash of raw wheat and aged hops, fermenting it in our house culture-steeped neutral oak barrels. While magic was happening behind closed barrels, the whole Est Brew Crew got to work on the AB-grown sour cherries that we sourced fresh last summer. Processing whole fruit is a whole lotta work, work only made light by many hands. Once the cherries were destemmed, we kerplunked the sour suckers into the barrels and left everything to mix and mingle for 5 months. The re-fermentation of the beer on whole cherries helped twin the tartness of the base brew with that of the fruit, the two coming together to pass through your lips as good news. We hope you’ll love it like we do, funk you very much. ✏️ Pairs well with stain-resistant clothing.</image:caption>
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      <image:title>Beer - Erlton Street (2021)</image:title>
      <image:caption>A golden sour blended from a selection of particularly interesting oak barrels, 6.0% ABV Bottled December 2021, released January 2022 750mL bottle, moderate acidity Aged for 24 months in neutral oak barrels, which previously held red wine. Same name, new game. The established fans among you already know that we got our start in an Erlton Street basement. Now, more than just the location of the soil where our brewing operation took humble root, Erlton Street’s become the name under which we release an annual blend of our favourite barrels.  Each year’s Erlton Street is like a snapshot of the micro-terroir we’ve got going on in the brewery at the time of its bottling. As our brewery marks the passing of another year, so does our house culture of wild yeast and bacteria—we’ve gotten stronger, and so has it! This year’s time capsule captured our house culture during a Rocket Candy flavour phase—a surprising, but welcome addition to any party. Complementing the appropriately nostalgic candy notes is some neon-bright fruitiness, moderate acidity, light malt, and even some cheeky vanilla from the oak barrels. In-the-know nostrils can look forward to nice rustic hay notes, something in the neighbourhood of dried tea leaves, and even more of the oaky funk. It’s right up our street!  And, just in case you’re keeping track, the four barrels that made the cut for this year’s blend were 10-038, 12-034, 11-023 and 11-240. Did anyone have those in their fantasy pool? Should we start a fantasy pool? Follow-up question: What’s a fantasy pool? ✏️ Pairs well with retracing your steps down memory lane.</image:caption>
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      <image:title>Beer - Fraction of the Sum</image:title>
      <image:caption>Mixed culture sour beer with apricots, 6.0% ABV Bottled October 2021, released November 2021 750mL bottle, high acidity Aged for 12 months in neutral oak barrels, which previously held red wine. Far from built to spill, this golden sour with organic B.C. apricots was brewed to pour, and destined to become far greater than the sum of its parts—and by far more than just a fraction. It’s a mixed culture sour, aged on oak barrels and ripe with apricots. Like, 320g/L ripe with ‘em— all whole, fresh, and hand-pitted by us! Then came over eight months of barrel fermentation, select-barrel blending, and a second fermentation(!) on ripe apricot for another three months. So, it should come as no surprise that it’s pretty fruit forward, but its assertiveness is welcome because it yielded the best fruit character we’ve unlocked thus far by using stone fruit as a key ingredient. We were able to bottle the brightness of the apricot’s mesocarp (flesh), the tartness of its epicarp (skin), and even a hint of amaretto from the endocarp (pit). In essence, we’re talking about a carp-load of fruited funk. What can we say? It’s golden, and you’re right to want to carry it home. ✏️ Pairs well thinking fondly of past seasons’ harvests.</image:caption>
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      <image:title>Beer - Ramblin' Rose</image:title>
      <image:caption>A blend of golden sour beers aged with rose hips, 6.0% ABV Bottled August 2021, released September 2021 750mL bottle, moderate acidity Aged for 16 months in neutral oak barrels, which previously held red wine. Beer by any other name would definitely taste as sweet. The question now is whether having rose in the title and their bulbs in the brew makes it taste even sweeter. Conveniently, we’ve bottled the answer. Rose hips don’t lie, and in this case, they’ve been fermented beyond sweetness. This bottle is basically a vase, and this beer is a bouquet.  For this mixed culture wild beer, the contents of four different golden oak barrels came together to harmonize some more before rose hips were added to the mix and mingled before it was ready to pour. Since Ramblin’ Rose stems from a bunch of barrels, this arrangement is a centrepiece that showcases the flavour and aroma of our house cultures in full bloom.  Rather than rise to the occasion, the rose notes in this beer play the part of the stage that the funky character and bangin’ brettanomyces occupy. This gently geraniol libation might have you seeing things through rose-tinted spectacles, but it’s the liquid and not the glass that imparts this parcel with its stunning hue.  If the one that has your heart is angling for a padparadscha sapphire, a sip from a bottle of this might satiate them if they know what real contentment means. ✏️ Pairs well with the jukebox turned way down low as the whole world smiles with you.</image:caption>
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      <image:title>Beer - Blackbird</image:title>
      <image:caption>A blend of Bruin and golden mixed culture beers with whole black currants, 7.8% ABV Bottled April 2021, released June 2021 750mL bottle, moderately high acidity Aged for 24 months in neutral oak barrels, which previously held red wine. Blackbird is an argument in flavour of playing the long game. It spent months captive within neutral oak barrels before embarking on its black currant immersion program, and even then it had many more moons to grow. In this bottle floats a complex message, one written in waves over the course of many seasons. We used whole fruit to make this sweet nectar sing, and the currants are owed the credit for both its jammy intro and its pleasantly bitter, wine-like outro. Once fruited on bunches of berries from @saskatoonfarm, it continued its steeped learning curve by spending a couple more months in a blend tank, and a couple more in its bottles for good measure. By blending hecka fermented fruit with bruin and golden mixed culture beers, we unlocked a liberatingly genre-bending libation—one that marches to the beat of its own metronome. It’s tart, tannin-y, and toasty due to the berry juice, exocarp, and underlying malt cohesion, respectively. So, beer lovers, rejoice. Wine lovers, rejoin. Let’s meet in the intersection of the Venn diagram depiction of our palates and clink wine glasses full of this Pinot-Noir-looking beer. All before the Blackbird flies. ✏️ Pairs well with staying in with your pinkies way out.</image:caption>
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      <image:title>Beer - Root Down</image:title>
      <image:caption>Mixed culture golden sour beer with ginger, 7.1% ABV Bottled March 2021, released May 2021 750mL bottle, moderate acidity Aged for 11 months in neutral oak barrels, which previously held red wine. Alright, hear this: we’ve been busy. But don’t worry, we’ve bottled our productivity and cheers it is. Everybody knows we’re known for dropping science, so let’s talk acid and how we balanced this base. Since it’s hard to control what’s going on behind closed casks, blending barrel-aged mixed cultures practically guarantees beastly complexity. But the sign of real craft mastery is in curbing the naturally occurring acidity and bending it to your will—and curb it we did. So it’s not a put-down to say it’s our most subtle sour to date.   This mixed culture sour is spiced just right with ginger two ways: fresh from @blushlane and cracked from @silkroadspices. Both forms of this tasty rhizome bring flavours all their own, the former is spicy and intense, the latter is way more baked and mellow. But even together, the ginger has a soft touch so as not to sabotage the frontman: the beer itself. We don’t want to cause a panic, but get it together and grab one to see for yourself. Root Up, drink down. ✏️ Pairs well with mic drops and open communication.</image:caption>
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      <image:title>Beer - Astronomie Domine</image:title>
      <image:caption>Belgian Dark Strong beer with mixed cultures, 11.1% ABV Bottled November 2020, released March 2021 750mL bottle, moderately low acidity Aged for 12 months in neutral oak barrels, which previously held red wine. The days may be getting lighter, but our latest brew is anything but. A year ago, this Belgian Dark Strong left the Earth’s plane in search of the dark, aromatic confines of a red-wine oak barrel. Floating down, way down, flavours resounded, making it exceedingly drinkable. If this is your first foray into sour space, here’s what to expect: It’s like joining a rhythmic counterculture for your tastebuds.  This big bold bang of flavour begins at the initial boil-up with dark candy syrups and rich malts, then is matured carefully in selected barrels — creating characteristics of burnt caramel and dark fruits. All the while, known yeasts continue to expand the unknown flavour universe. So much so, you’d need the first Friedmann equation to calculate all the flavours. The result? A balanced funky acidity that could warm the iciest underground waters of Jupiter. So go ahead, question the complexities of life while enjoying the complexities of this Belgian Dark Strong. Today or tomorrow. Because it only gets more complex with time — if you believe in that whole space-time continuum thingy. ️✏️ Pairs well with planetary observations and auditory expeditions.</image:caption>
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      <image:title>Beer - Little Wing</image:title>
      <image:caption>Golden mixed culture sour beer with second-use plum and a hint of salt, 6.4% ABV Bottled November 2020, released January 2021 750mL bottle, moderately high acidity Aged for 7 months in neutral oak barrels, which previously held red wine. Join us in welcoming Little Wing, just in from riding the wind. This is something of a delayed second act for the gorgeous and BC-grown organic Santa Rosa Plums we used to imbue last year’s Vertical Sunset with a palette of hues as pleasing to the eye as it was on the palate. It was as if the plums themselves said to us “Take anything you want from me”—we knew they had more to give. Now, before you chalk this up to us letting our circus mind run wild, this technique is actually tried, tested, and true. It’s called second steeping, and it gives the raw ingredients the opportunity to let some of their auxiliary talents shine like solo artists. In this case, the plum is very much in attendance, with more of a featherlight touch—as if diluted by distortion to different effect. For this remixed and remastered plum culture sour, we also added just a sliver’s silhouette of salt. But don’t get it twisted, it’s not salty. The salt was added for balance, not brackishness, so in this way it’s more like a cake than a gose. And, while Little Wing’s taste might not be quite as bold as love, we will be so bold as to hope that you’ll love it. You’re excused. By all means, go kiss the sky. ✏️ Pairs well with a thousand smiles.</image:caption>
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      <image:title>Beer - Resonant Frequencies</image:title>
      <image:caption>A blend of Bruin style mixed culture sour beers, 7.8% ABV Bottled December 2020, released January 2021 750mL bottle, moderate acidity Aged for 17 months in neutral oak barrels, which previously held red wine. When we blend our barrels, we always look for flavours and aromas that play nicely together. What we don’t always do is opt for this unexpected of a mashup. Every body (of mass) has a natural frequency, and whatever it is, is a beautiful thing. Where it can get dicey is through the introduction of elements whose frequencies may compete or clash with each other. The other side of the cymbal is where incongruous elements resonate into a harmonious whole that’s a whole lot greater than the sum of its parts. This beer lands on that side of the cymbal. It’s a dark mixed culture sour, it’s also evidence that particular string quartet of words is an oxymoron only in theory. We’ve given the roasty, toasty, chocolatey caramel malt the solo, really letting it shine through some maestro-level manipulation that casts the sour symphony in a supporting role. Yes, getting dark flavours and tart acidity to complement each other can be tricky, but with the right composition it’s more than possible, and this quaffable outpouring is the proof. On a final note, just because something isn’t a mainstream style, doesn’t mean it’s not bound to be a bop. We hope that’s a truth that resonates with you. And frequently. ✏️ Pairs well with using a textbook on Fourier transforms to soundproof your garage for solo jam sessions.⠀</image:caption>
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      <image:title>Beer - Erlton Street (2020)</image:title>
      <image:caption>A golden sour blended from a selection of particularly interesting oak barrels, 6.8% ABV - Gold - 2021 Canadian Brewing Awards - Silver - 2021 Alberta Beer Awards Bottled September 2020, released December 2020 750mL bottle, moderate acidity Aged for 20 months in neutral oak barrels, which previously held red wine. This beer is a re-release in name and in spirit, but as with most trips down memory lane — or in this case, street — it’s done through a bit of a different lens every time. Every year, we bottle and release an Erlton Street, named in honour of the OG Establishment (a subterranean domestic brewery cranking out super awesome beer to be enjoyed by a select few). And every year it’s a horse of a different colour, because we’re blending the already mixed cultures of our barrels, which like us, are evolving all the time. In this way, as we remember our humble roots, we showcase and elevate the fruits of our more recent labours. For this year’s bottled batch, we tasted through all the barrels and picked the ones we liked the best. And then began the real work: guessing and proving which ones work even better together. Because, as we well know, there’s nothing quite like cohabitation to bring out interesting harmonies between different personalities’ standout notes. In this case, the winning barrels were 11-27, 11-127, and 0465 — one for each of the dudes who make up the leaning tower of brewing potential depicted on the label. The result of this year’s ensemble cast boasts a supporting chorus of notes more typically in the neighbourhood of white wines. You can expect some of Reisling’s tart fruit mark, and Viogner’s stone fruit finery. And, better still — you can expect to enjoy it. So raise a glass of this as you think fondly on the past, furiously on the present, and favourably to the future. Talk about a flood of emotion. ✏️ Pairs well with a deep dive into days gone by⠀</image:caption>
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      <image:title>Beer - Ruby, My Dear</image:title>
      <image:caption>Red mixed culture sour beer aged in oak barrels with raspberries, 7.7% ABV - Silver - 2021 Canadian Brewing Awards - Gold - 2021 Alberta Beer Awards Bottled May 2020, released September 2020 750mL bottle, moderate acidity Aged for 13 months in neutral oak barrels, which previously held red wine. Named for the 1940s Thelonious Monk track, Ruby, My Dear is jam-packed with fruit and percussive flavour. Simply speaking, Belgians make sour, barrel-aged beer across a spectrum of three colours: golden, red, and brown. So far, most of the beer that’s come out of the #estbarrelprogram has been the result of a golden base. But, as with leaves in autumn, we’ve changed our tune’s hue with this brew. Much like its namesake, this Ruby is a red-style sour, so the caramelized malts are owed credit for some of the colouring and sweeter notes of near-burnt sugar. Ruby spent months in barrels, bebopping around on our house mixed cultures, getting her sour on and absorbing a touch of oak character. Then, following the lead of those cool Belgium cats, we fruited this sour hard – hammering it with 20% its weight in raspberries to amplify its already-rich colour and flavour. It’ll trickle past your ivories to hit your palate with a harmonious funk and a taste as rich as both the colour it boasts and the precious gem for which it’s named. Thelonious Monk is quoted as saying “The piano ain’t got no wrong notes”, and we’d go so far as to say we feel the same about this beer. It’s a lustrous precious gem – a real ruby sipper. Get your mitts on this beer before mittens become mandatory. ✏️ Pairs well with a Stuffy Turkey and giving thanks.</image:caption>
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      <image:title>Beer - The Wildest</image:title>
      <image:caption>A blend of golden and Bruin mixed culture Kveik sours with wild blueberries, 6.8% ABV Bottled May 2020, released September 2020 750mL bottle, high acidity Aged for 12 months in neutral oak barrels, which previously held red wine. Full of body and great for the soul, we present this experimental outpouring of wild yeast in concert: The Wildest. Named for Louis Prima’s near-flawless album by the same name, this beer is chef’s-kiss-level good. First, we hit it with Norweigan farmhouse Kviek yeast for the initial fermentation before singing it to sleep in neutral oak barrels to steep in our house wild. Then, over many months, these yeasts were left to mix, mingle, and jive with bacteria cultures before we splashed their party with a truly wild amount of wild blueberries. This beer came out rocking a deep purple body and a poppy pink head – looking a bit like a Lambrusco. But in this case fancy is fine by us, because nothing’s too good for my baby. This brew’s a blend of the best dark and golden sour characteristics – hi-hat brightness in perfect balance with bassy malt elements – perfect for the changing season. Its beauty hue and tart taste make every last sip of summer one to dye for. We’d go so far as to call it the reigning king of swig, and we hope you agree. Make sure you grab one quick, you rascal you. ✏️ Pairs perfectly with big swings and eccentricities.</image:caption>
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      <image:title>Beer - Born to Run</image:title>
      <image:caption>Brett Saison dry-hopped with Nelson Sauvin hops, 5.7% ABV - Bronze - 2021 Canadian Brewing Awards Bottled May 2020, released July 2020 750mL bottle, no acidity Aged for 12 months in neutral oak barrels, which previously held red wine. Slow-steeped in a red wine oak barrel, not for the taste of the wood (which is long gone), but for the pleasant and unfakeable funk of the mixed cultures that thrive there. These wild yeasts are called Brettanomyces, or (since we’re such good friends) Brett for short. The Brett that makes its home in the nooks and crannies of the oak is what you should thank for the fruity, free-range taste of this beer. We initially age the beer in a variety of barrels and sample the individual results before blending them together to get the best results. What we’re left with is an approachable but deep (not unlike the Boss himself) drink that begs to be gobbled down to quench your summer thirst.  Get it while we’re young. (Born to)Run, don’t walk over to our taproom and strap your hands around a bottle, you gotta find out how it feels.  ✏️ Pairs well with a picnic on a farmhouse blanket.</image:caption>
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      <image:title>Beer - Electric Barbarella</image:title>
      <image:caption>Golden mixed culture sour beer, open-fermented then aged with rhubarb, 5.7% ABV Bottled April 2020, released July 2020 750mL bottle, moderate acidity Aged for 10 months in neutral oak barrels, which previously held red wine. This beer is based off of a gem of a recipe from Brandon. It was fermented in an open tank with our house mixed culture, spent 6 months in barrels, and then was re-fermented on rhubarb for an additional 8 weeks before being bottle conditioned. The rhubarb character is nuanced and we find it pairs really well with the flavours of a mixed culture fermentation. Adding some tartness and tannin, as well as slight salinity to the beer, and of course, rhubarb flavour that’s hard to resist. What you can expect: Sourness from the time spent in barrels aging on a mixed culture. Light tannin with the re-fermentation on the rhubarb. Funk and fruity esters from brettanomyces and wild yeast. Rhubarb character that electrifies the mixed culture flavour and aroma.</image:caption>
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      <image:title>Beer - Nectarine Dream</image:title>
      <image:caption>Tart Brett Saison fermented with organic B.C. nectarines, 6.0% ABV Bottled February 2020, released June 2020 750mL bottle, moderate acidity Aged for 4 months in neutral oak barrels, which previously held red wine. A labour of love a year in the making, the 9th release from our barrel-aged series is tart, a bit funky, and has an amazing nectarine aroma. Our team spent a whole day last summer hand-pitting organic fruit from a BC farm run by a guy named Tree. It doesn't get more organic than that. The mixed-culture in this beer is really the soul of our barrel program. Our process is quite different from most sour beer on the market today and draws its roots from traditional Belgian brewing traditions where it is fermented first and then slowly soured over many months in barrels. In contrast, Kettle sours (like our Jam Rock or Super Fusion) start by first creating sourness (usually using yogurt cultures) and then get fermented into beer in two-three weeks.⁣ In this case, the wild yeast and bacteria from the skins of the fruit is what slowly sours the beer and gives it a more complex flavour. The beer wasn’t sour before we added the fruit; the natural cultures that exist on the nectarine skins did the souring work for us. The result is a bright, fruity, approachable barrel-aged sour.</image:caption>
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      <image:title>Beer - Vertical Sunset</image:title>
      <image:caption>Golden sour with whole Organic BC Santa Rosa plums, 6.9% ABV Bottled December 2019, released February 2020 750mL bottle, high acidity Aged for 8 months in neutral oak barrels, which previously held red wine. The 8th release from our barrel program, Vertical Sunset smells and tastes like biting into a ripe Santa Rosa Plum, picked at its prime. Fruity, juicy, puckeringly sour, and damn tasty. ⁣ ⁣ Our brewery family spent a whole day pitting 440 lbs of this delightful Okanagan fruit by hand. The beer itself spent eight months in barrels, was re-fermented on the plums for another four months and then bottle conditioned. 14 months production time total.</image:caption>
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      <image:title>Beer - Erlton Street (2019)</image:title>
      <image:caption>A golden sour blended from a selection of particularly interesting oak barrels, 7.0% ABV Bottled December 2019, released January 2020 750mL bottle, moderate acidity Aged for 11 months in neutral oak barrels, which previously held red wine. This release is a tribute to the original Establishment on Erlton Street. The place that started it all, where friendship and beer collided, and where the flood of all floods couldn't take us down. Erlton Street is a blend of two barrel-aged golden sours which we thought had some particularly interesting character. It showcases some of the flavour possibilities that mixed culture beers aged in oak can create, and the cool part is that our barrel cultures are still super young in the grand scheme of things!⁣ ⁣ Pear and apple was barrel 0466's strength, with an underlying lemon acidity, and a perplexing rocket candy like finish. Strawberry aroma made it's way on to the notes sheet, what?!⁣ ⁣ Barrel 0402 was oak forward with a doughy bread and a clean underlying acidity in it's early life. Later the culture added white grape and stone fruit character. It seemed like the perfect candidate to blend with.⁣ ⁣ Together those characters are still apparent but have since morphed together to create a new experience. The sum of parts which create a new whole.</image:caption>
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      <image:title>Beer - Autumn Sweater</image:title>
      <image:caption>Mixed culture sour beer with apricot, 6.7% ABV Bottled October 2019, released December 2019 750mL bottle, moderately high acidity Aged for 10 months in neutral oak barrels, which previously held red wine. Our first mixed-culture sour beer release! Autumn Sweater began its life as a golden sour base, spent nine months in oak, and was then re-fermented with apricot for two months before being bottle-conditioned.⁣ ⁣ The mixed-culture in this beer is really the soul of our barrel program. Our process is quite different from most sour beer on the market today and draws its roots from traditional Belgian brewing traditions where it is fermented first and then slowly soured over many months in barrels. In contrast, Kettle sours start by first creating sourness (usually using yogurt cultures) and then get fermented into beer in two-three weeks.⁣ ⁣ The uniqueness of our program stems from the fact that we use our own wild yeast cultures (akin to a sour dough starter) which we've developed and evolved over many years. ⁣ ⁣ The result is a bright, fruity, approachable barrel-aged sour. As you sip, let your thoughts slip away back to the days of falling leaves and much more sunshine.⁣</image:caption>
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      <image:title>Beer - Funkmorphosis</image:title>
      <image:caption>Belgian Ale aged in oak barrels with Brettanomyces⁣, 9.0% ABV - Gold - 2021 Canadian Brewing Awards Bottled October 2019, released November 2019 500mL bottle, no acidity Aged for 9 months in neutral oak barrels, which previously held red wine. The fifth release from our barrel program is a Belgian ale inspired by a legendary Trappist brewery located within the walls of Abbaye Notre-Dame d'Orval. Eight months ago our beer started it's journey tasting like a banana and clove forward, hoppy Belgian beer. During it's hibernation in barrels, the Funkmorphosis transformed it to a super dry, 9%, complex funky and fruity effervescent ale. Think orange marmalade, Christmas cake and funk. The Funkmophosis will continue in bottles, but we can confirm, it's definitely ready to drink now. ⁣</image:caption>
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      <image:title>Beer - Bergamot Brett Saison</image:title>
      <image:caption>Farmhouse-style ale with black tea and bergamot, 6.6% ABV Bottled May 2019, released August 2019 750mL bottle, no acidity Aged for 9 months in neutral oak barrels, which previously held red wine. This Saison spent ten months getting to know Brettanomyces in an intimate Cab Sauvignon french oak setting. It was then introduced to bergamot citrus and black tea (from local gem Tea Trader), hand-packaged, and allowed to naturally carbonate for two months in the bottle. Total production time: over a year. Spicy black tea and mouth-watering bergamot spin with funky Brett on a dance floor of wheat and pilsner malt.⁣</image:caption>
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      <image:title>Beer - Passionfruit Brett Saison</image:title>
      <image:caption>Farmhouse-style ale with passionfruit, 6.6% ABV Bottled May 2019, released July 2019 750mL bottle, very low acidity Aged for 9 months in neutral oak barrels, which previously held red wine. Our next bottle release is a passion project a year in the making. We paired this beer up with our dear friend Brettanomyces and let it hibernate 10 months in previously used red wine barrels. Re-fermented with passionfruit, hand bottled, and patiently bottle carbonated. The passionfruit adds a gentle tartness and fruity aroma that blend with rustic Brett and gentle malt. Refreshing. Fruity. Funky.⁣</image:caption>
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      <image:title>Beer - Hibiscus Brett Saison</image:title>
      <image:caption>Farmhouse-style ale with Hibiscus, 6.3% ABV - Rookie of the Year - 2019 Canadian International Beer Awards Bottled January 2019, released January 2019 750mL bottle, no acidity Aged for 7 months in neutral oak barrels, which previously held red wine. The barrels we use in our program have been previously storing red wine, purchased directly from BC wineries. Choosing used wine barrels allows us to limit oak flavour in our beers, while providing a natural ageing vessel which allows wild yeast and mixed cultures to thrive. Some red wine character from the barrel sometimes gets into the beer, which adds some flair.⁣⁣ ⁣⁣ This beer isn't going to be sour. The Brett adds a rustic funk and the hibiscus flowers added just before packaging create a berry like fruitiness, a red hue, and provide balancing tart note along with a drying tannin.⁣⁣ ⁣⁣ "Really funky, really fruity nose. Has a soft fluffy feel, and slightly tart. Refreshing and fun." -Brandon⁣⁣</image:caption>
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      <image:title>Beer - Dry-hopped Brett Saison</image:title>
      <image:caption>Dry-hopped Brett Saison, 6.3% ABV - Silver - 2019 Canadian Brewing Awards Bottled January 2019, released January 2019 750mL bottle, no acidity Aged for 7 months in neutral oak barrels, which previously held red wine. An American Wild aged in oak barrels for seven months. Although the brewer has some control over what happens when a beer gets put in oak, a lot of it is up to the mixed cultures we add and those already present in the barrel that dictate the personality of the beer. It's kind of crazy to brew a beer, and wait a bunch of months and see how it develops, but that's part of the fun. #YOLO ⁣</image:caption>
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      <image:title>Beer - Field Of Vision</image:title>
      <image:caption>West Coast IPA - 6.8% Grapefruit Jarritos, White Freezies, Kush. Part two of this double header is a modern West Coast IPA—the kind they’ve been perfecting up and down the Pacific coast for the past decade. If you’ve got feelings about the beer being light in colour, might want to book a trip. Citrus fruit cocktail begins to flutter on your palate but immediately gives way to a wisp of marijuana and a touch of classic, down home pine. Fashion fades, but style is eternal. Don’t be a silly billy, head to the taproom, our online store, or your favourite EST stockist to pick them up now!</image:caption>
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      <image:title>Beer - Let It Flow</image:title>
      <image:caption>Hazy IPA - 6.4% Boysenberry Pie Filling, Buddha’s Hand, Hubba Bubba New Year, new IPAs! We’ve poured everything we learned in 2025—every technique, every refinement—into these releases. This particular hop combo takes you through nostalgic banana candies, sun-ripened berries, juicy nectarine, and just a whisp of that sweet mary jane. And as always, this mouthwatering odyssey rides atop the ultra-creamy, lush base our hazies are legendary for. We don’t always say this about any ABV above 5%, but this one? Absolutely crushable.</image:caption>
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      <image:title>Beer - Kool Thing</image:title>
      <image:caption>Hazy IPA - 6.4% Banana Split, Black Plums, Mixed Fruit Mini Mallows. We’ll tell it like it is. Channeling the band that inspired its moniker, we’ve deconstructed all the brilliant fruity notes of the world’s best hops, and reassembled them into something brilliantly avant garde. It’s another super pale, all-NZ brew with a bright palate of juicy berries, sweet blood orange, and day-dreamy New York style cheesecake. You don’t have to take a little chance baby-o, this is a guaranteed pique to your interest. Kool Thing will be lookin’ real pretty on shelves in the taproom, online, and at your favourite EST stockists.</image:caption>
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      <image:title>Beer - Shine A Light</image:title>
      <image:caption>West Coast IPA - 6.8% Pineapple Tops, Garden Berries, That Sticky Icky A perpetual evolution of the style that started the revolution. This brew is the north star of the modern West Coast IPA, a luminous call answered by a fruit salad burst of strawberry, orange, pineapple, and raspberry. Yet, it remains anchored to its roots by a dank, resinous core of electric lettuce—precisely why you fell in love with the style. Clean and masterfully rendered for drinkability, your heart will be beating with every sip.</image:caption>
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      <image:title>Beer - Shot In The Dark</image:title>
      <image:caption>Oatmeal Stout - 5.2% Dark Roast Pour-Over, Glosette Raisins, Crunchie Bar. Satisfy the soul with a winter classic that defies expectations. Rich dark chocolate, espresso, and a whisper of cinder toffee, coalesce into a graceful body, enabling you to embrace the smooth, comforting darkness without the weight. Whether you’re cracking one by the fire, or enjoying a Sunday lunch down the pub, this hibernation ale feels like the ultimate sin, but you’d be mad to miss it.</image:caption>
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      <image:title>Beer - In The Meantime</image:title>
      <image:caption>Hazy IPA - 6.4% Flintstones Vitamins, Rainbow Sherbert, Lemon Meringue. We love the all (the all) of Freestyle’s 2025 hop crop, and have achieved the divine in this latest all-NZ hazy. You’ll be crying tears of holy joy sipping through lemon, lime, berries, and fluffy whipped cream. The future of humankind will be elevated to the other realms by our signature creamy, dreamy mouthfeel. You don’t have to wait and see, you can head on down to the taproom, or shop our online store and Alberta’s best retailers right now.</image:caption>
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      <image:title>Beer - Houseplants</image:title>
      <image:caption>Fresh Hop West Coast Pilsner - 5.0% Limoncello, Orange Blossoms, Weed Kief. Calling all hop-heads! In a first for The Establishment, we procured nearly 100kg of fresh hops for every step of the brew, and thanks to our friends at @WVH, the vast majority of those were picked the morning they were used! Expect the vibrancy of dank cannabis and zesty citrus, with notes of wildflowers and stone fruit, the final form coming through bright, clean, crisp, and dry. This beer is incredibly seasonal, and because it’s 100% fresh, only possible during harvest, so do not miss this loving homage to the humble hop!</image:caption>
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      <image:title>Beer - Blinding Lights</image:title>
      <image:caption>West Coast IPA - 6.8% Kool-Aid Jammers, Gushing Grape Hubba Bubba, Reefer. True hop love goes beyond the haze. This double release celebrates the versatile magic of Mosaic with two contrasting IPA styles. This particular version is a modern, crisp, and dry experience, brimming with a complex aroma of juicy blueberry, tropical kiwi, and sticky resin. It leads with a zippy snap on the palate and finishes with the flawless drinkability we pursue in every batch.</image:caption>
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      <image:title>Beer - Dizzy New Heights</image:title>
      <image:caption>Hazy IPA - 6.6% Berry Compote, Blood Orange Juice, Buttercream Frosting. In case you haven’t noticed, we're obsessed with perfecting the hazy IPA. Each release tells a story of evolution, a collective effort from our entire brew crew as we experiment and refine. Our latest is a symphony of NZ hops, paired with Mosaic, showcasing vibrant fruit notes like blood orange, lychee, and blueberry. It all unfolds on the palate: a juicy, sweet fruit introduction, a soft and creamy middle, and a finish that lingers with the essence of ripe fruit and heavy cream.</image:caption>
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      <image:title>Beer - Well Acquainted</image:title>
      <image:caption>Světlý Ležák 13° (Czech Pilsner) - 5.0% Raisin Bran, Cedarwood, Bread Crust How do you approach brewing one of the world’s most cherished beer styles? By going straight to the source, of course. Inspired by our head brewer's pilgrimage to Czechia, this authentic Pilsner is brewed with Czech ingredients—including famed Bohemian floor-malted barley and Saaz hops—and traditional decoction brewing techniques. The result is a robust malt character perfectly balanced by a round bitterness, leading to a crisp finish for excellent drinkability. Which pour are you choosing?</image:caption>
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      <image:title>Beer - Pillow Retreat</image:title>
      <image:caption>Hazy IPA - 6.4% Asian Pears, Orange Skittles, Cool Whip The season's first fresh crop lots from the hop wizards at New Zealand’s Freestyle Hops are in, and we couldn't wait to play. Take a load off and sink into a cascade of bright nashi pear, sun-ripened peach candy, and zesty blood orange, all softened by a whisper of creamed honey to keep you coming back for more. Consider this your escape. A limited reverie in a glass—and like all our one-off IPAs, it’s a fleeting dream. Grab a can before it vanishes.</image:caption>
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      <image:title>Beer - Wowee Zowee</image:title>
      <image:caption>DDH Hazy IPA - 6.8% Berry Medley Cheesecake, Sweet Diesel, Tropical Milkshake Biff! Bam! Pow! It’s the big-bang flavour of a white can but without the ABV! This DDH creamy crusader was hopped at double the rate of our usual Hazy IPA's. It’s a juicy sweet smack straight to the kisser with the impression of berries, pineapple, papaya, starfruit, and lime coming in early, with an ultra silky sweet midpalate that lasts through to a finishing move to remind you of the awesome power of the heroic hop plant. Stock up now - this one’s gonna zip, zap, zoom off the shelves.</image:caption>
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      <image:title>Beer - Sussudio</image:title>
      <image:caption>Pub Ale - 4.2% Toffifee, Graham Crackers, Light Roast Coffee Fancy a proper pint? Well, lucky for you, we’ve crafted another classic, old-school British ale, innit. Like a well brewed cuppa, the dark ruby colour hints at the rich, complex malt profile with layers of biscuits, caramel, and a cheeky bit of chocolate. With crushable levels of both carbonation and ABV, this beer drinks as easy as it feels good to say the word - Su-su-sudio! We’ve done a very limited run of cans but the real magic’s on the beer engine, so best come running down the taproom, sharpish.</image:caption>
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      <image:title>Beer - Fuzz Jam</image:title>
      <image:caption>Peach Sour With Vanilla - 5.5% Panna Cotta, Sherbert, Fruit Tart Jam Rock is a core we’ve riffed on in the past, and Fuzz Jam is inspired by BC’s most famous orchard export.This iteration is like the mythical, down-home peach cobbler everyone’s proverbial matriarch makes, but in beer form. The vanilla gives it those pastry vibes you know and love while the peaches provide a fruity sweetness and slightly tart finish, keeping it light and refreshing for those warm days under an umbrella, draped on a garden chaise. Just think - millions of peaches, peaches for thee.</image:caption>
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      <image:title>Beer - Echo Beach</image:title>
      <image:caption>Pale Ale - 5.0% Grapefruit Pith, Pine Sap, Fruit Salad Breaking from our recent trend of making west coast-style beers with little to no malt character, we’re paying tribute to the greats, with an old school grain profile and a classic hop combo, without completely abandoning our love for the evolution and modern incarnations of the style.</image:caption>
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      <image:title>Beer - Bliss Out</image:title>
      <image:caption>Hazy IPA, 6.4% Citrus Custard, Mango Glaze, Hash. We love hazies for the ride, and this banger is a full-on cosmic trip. Levitating with lemon-lime zest, lush mango, dank herb, and silky creaminess, this voluptuous brew delivers a positively heavenly voyage. That initial big, juicy hit from a symphony of New World hops was the result of tireless trials and one perfect decision. Trust us: there are a hundred reasons to take the first sip. Hops: Motueka, Riwaka, Rakau, Strata</image:caption>
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      <image:title>Beer - Perfect Day</image:title>
      <image:caption>Hazy IPA - 6.4% Key Lime Pie, Papaya Gelato, Orange Peel. Forget yourself in the best New Zealand hops have to offer. This densely pale pillow bomb is bursting with a harvest’s worth of citrus, sweetened by a bounty of tropical fruits, rounded out by a heavy dose of oats. It’s got that haze-for-dayz, creamsicle feel that’ll have you savouring your ascent into the heavens. Hops: Motueka, Nelson Sauvin, Riwaka</image:caption>
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      <image:title>Beer - Beach Front Property</image:title>
      <image:caption>West Coast Pilsner - 5.0% White Nectarines, Mango Skins, Pine Needles. Start sippin’ the high life with this snappy spring brew. You’ll be greeted by the bright, fresh aroma of citrus zest, gummy bears, and stone fruit, all shored up by that signature splash of pine we love from a westie. It drinks crisp and dry, so strap on those sunnies and tap into a slice of paradise.</image:caption>
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      <image:title>Beer - Smoke Signals</image:title>
      <image:caption>Rauchbier - 5.4% ABV Campfire, Crème Brûlée, Toasted Bread. Though oft under-appreciated in North America, there’s centuries of German history that attest to Rauchbier as a timeless classic. The delicate yet striking aroma of beechwood smoke effortlessly flows into deep notes of caramelized sugar and grilled rye when sipped. Your palate will savour the journey, and one last malt-forward beer for the change of seasons.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1740428252359-QGZ1D4Y4KJIPD1U8RQS4/126_HighNotes.png</image:loc>
      <image:title>Beer - High Notes</image:title>
      <image:caption>West Coast IPA - 6.3% Pink Lemonade, Pineapple Fun Dip, Chronic. Step into a modernity where you don’t have to make a deal with the devil. Though the west coast IPAs of yesteryear are a cherished tradition, what’s exciting about this style is that it’s constantly evolving, and no one is sacrificing that signature WC hop profile to jump on the hazy train. The devil is actually in the details, hitting the falsetto register with a bright, fresh hop aroma, with dank fruit and candy mixed with citrus notes hitting the palate. It’s forward thinking and easy drinking - horns up! Hops: Citra, Simcoe, Nelson Sauvin, Citra HyperBoost</image:caption>
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      <image:title>Beer - Cool Waves</image:title>
      <image:caption>Hazy IPA - 6.4% Blueberry Compote, Whipped Cream, Ruby Red Grapefruit. Sit back, relax, and prepare to be gently swept away by a swell of blueberry atop a bed of whipped cream and tropical fruit. In an EST first, we used raw oats to enhance that creamy body, as if Sky Rocket was launched from the ocean floor straight into the cloud kingdom. Surf’s up for a limited time, not a long time, so have a good time while the sun’s shining this anniversary. Hops: Mosaic, Nelson Sauvin, Peacharine</image:caption>
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      <image:title>Beer - I'm In Your Mind</image:title>
      <image:caption>Italian Pilsner, 4.7% ABV Fresh Dough, Lemongrass, Geranium. While winter awaits with its icy embrace, transport your taste buds to the iconic Italian coastline with this lickity crisp, lightly hopped bella birra. As clear as the Mediterranean summer sky, this Pilsner marries a proud tradition with our love for innovation - we gently dry hopped this beer with a new “noble” hop called Elani, one that maintains yet elevates that floral/grassy vibe these beers are known and loved for. For all the old EST heads, you may be thinking this sounds familiar, and you’d be right. This is indeed a nod to ‘Where Is My Mind’, but an even deadlier iteration of a beer we all lost it for. You can find it in the taproom, online or wherever you purchase your Italian holidays.</image:caption>
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      <image:title>Beer - Excitations</image:title>
      <image:caption>Hazy IPA with American Hops, 6.5% ABV Sunny D, Nectarines, Honey Dew. Juicy bursts of orange and melon mingle with a gentle pineapple spritz, courtesy of hand-selected Yakima Valley and Crosby hops. A lusciously smooth and creamy malt bill cushions every sip, leaving you blissfully floating on cloud nine. Hops: Simcoe, Citra, Idaho 7</image:caption>
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      <image:title>Beer - Good Vibrations</image:title>
      <image:caption>Hazy IPA with NZ Hops, 6.5% ABV White Freezies, Gushers Candies, Diesel. Hand-selected hops all the way from New Zealand headline with sticky candy notes and an elevated sweet diesel flair on the nose. It's all rounded out with a sweet cream mid-palate and a cheeky kiss of hops on the finish. Hops: Riwaka, Nelson Sauvin, Motueka</image:caption>
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      <image:title>Beer - Liquid Light</image:title>
      <image:caption>Imperial West Coast IPA, 8.3% ABV Tropical Fun Dip, Strawberry Wafers, OG Kush. Behold, our inaugural Imperial West Coast IPA! Big on hop flavour and aroma, this light liquid is purposefully dank with lush layers of tropical fruit and berries. After dancing ever so lightly across your palate, it makes a pleasantly dry exit that leaves you wanting more and leaves us remis not to mention its deceptively high ABV.   For our first foray into this riiiiich territory, we called upon the holy trinity of IPA hops: Citra, Simcoe, and Mosaic. And, because we are the way that we are, we invited Strata, one of our favourite new kids on the West Coast hop block, to the party. In addition to looking fresh to life, we trust it’ll make the cans easier to spot, even when they’re right on top of the shelf.</image:caption>
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      <image:title>Beer - Moonshake</image:title>
      <image:caption>Hazy IPA, 6.5% ABV Simply Orange, pineapple juice, oat milk. Your future days just got a whole lot hazier. Hazier than you can shake a moon at. Brace yourself for a huge, hoppy citrus slap softened by a creamy, sweet chaser thanks to a purposefully plush malt bill. It’s like a tropical smoothie blended with a dairy-free milk substitute and pours pale like the natural satelite it’s named for—golden beams and all! Hops: Motueka, Rakau, Citra</image:caption>
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      <image:title>Beer - Paradise Circus</image:title>
      <image:caption>Hazy IPA, 6.2% ABV Ladies and gentlemen, children of no ages, step right up! From blueberries to sticky mango to sweet cream, this beer is a spectacle of saturated, summery, over-the-top flavours. The main event is Mosaic three ways (T90, 701, and 702), so if you like Mosaic hops, you’re going to love this beer. You know what they* say: mo Mosaic, mo flava..and less problems.  At the risk of there being no humble in this brag: only 50 breweries around the world (8 in Canada) were selected for the @yakimachief FWD program, and we were one of them! What does this mean? Fun new beers—like this one—feat. fun new hop products—like Mosaic 701. Mosaic 701 is a flowable dry hop extract that we used to supercharge our already killer hand-selected Mosaic flower. You’ll like it when it’s spinning in your grip. Hops: Mosaic, Mosaic, Mosaic</image:caption>
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      <image:title>Beer - Fashion Is Danger</image:title>
      <image:caption>New Zealand Hazy Pale Ale, 5.2% ABV Paloma, meringue, and Nashi Pear. This Pale Ale packs a bouquet of five different hop ingredients—all grown in New Zealand by the same Freestyle producer. The result is tropical and dreamily creamy with just a hint of something floral(s for Spring? Groundbreaking). It’s the edge, it’s the chic, it’s the taste. Hops: Rakau, Motueka, Waimea, Wai-iti Cryo, Maui Nelson Hop Kief</image:caption>
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      <image:title>Beer - Kick Out The Jams</image:title>
      <image:caption>CHERRY SOUR WITH VANILLA, 4.5% ABV Kool-Aid Jammers, Pie Crust, Cool Whip. The only reason to mess with a good thing is to make another good thing, like this beer! It’s everything that rules about Jam Rock, so expect another kettle sour that rocks. In keeping with its precursor, we packed it with borderline too much fruit and jusssst enough vanilla. In this case, the kick comes from cherries instead of blackberries and we actually took the ABV down a notch for a change.  As saturated in colour as it is in flavour, it pours out looking like the precious jewel it is. If you like a good chica cherry cola (or just get that reference), you’ll probably dig this beer. Not because it tastes super similar, but it’s got a similarly nostalgic, cherry-pie-cooling-on-a-window-sill vibe. Make your day, come try it for yourself.</image:caption>
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      <image:title>Beer - Miss World</image:title>
      <image:caption>MODERN LAGER, 5.4% ABV Jasmine Tea, Strawberry Shortcake, Soft. Crisp and clean are the hallmarks of a good lager, but leave it to the minds of our International Women’s day brew crew to add a twist that leaves you reaching for more. This refreshing take on a classic traded the standard noble hops for the more modern 2023 Pink Boots Blend. The result is everything you love about the style, leveled-up with a fruit basket of aromas to create a lager unlike all others. Malt: Hogarth Pilsner, Hogarth Malted Wheat, Hogarth Chit Hops: Pink Boots 2023, Mosaic 702, New Zealand Cascade Yeast: 34/70</image:caption>
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      <image:title>Beer - Everything Is Real</image:title>
      <image:caption>Hazy IPA, 6.6% ABV Honeydew, Mango Sticky Rice, Punchy. This intensely aromatic experience is gently cushioned with our signature creamy mouthfeel. Thanks to the addition of loads of oats, experimental hop HBC 1019, and healthy doses of Hop Kief and Incognito, one sip and you’ll feel like you’re living for the first time. Hops: Nelson Sauvin, HBC 1019, Motueka SubZero Hop Kief, Citra Incognito</image:caption>
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      <image:title>Beer - Solsbury Hill</image:title>
      <image:caption>Pub Ale, 3.6% ABV Biscuits, Werther’s Originals, Marmalade. Beer engines on. Pinkies up! This take on an English classic is toasty and delicately floral, and utterly thirst quenching with a pleasantly dry finish. True to form, this brew has crushable levels of both carbonation and ABV, making it the perfect match for all occasions.</image:caption>
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      <image:title>Beer - Tiny Dancer</image:title>
      <image:caption>Nano IPA, 2.5% ABV Grapefruit, Key Lime, Crushable. Behold, an IPA that has flavour to go the mile, and an ABV that redefines marathon-level crushability. With smooth oats and bright citrus notes from Cascade’s lesser-known NZ counterpart - it’s got the moves to take on your higher-ABV faves.  Malt - Malted Oats, Flaked Oats, Flaked Wheat, Vienna, Chit Hops - NZ Cascade, Citra, Wai-Iti Cryo Yeast - Escarpment Hydra</image:caption>
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      <image:title>Beer - Dark Paradise</image:title>
      <image:caption>Coconut Rye Stout, 7.0% ABV Coconut, Roasty, Cozy. Limited Advent Calendar release for the 2023 holiday season.</image:caption>
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      <image:title>Beer - Northern Lights</image:title>
      <image:caption>Saison, 6.0% ABV Fruity, Dry, Rustic. ‘Tis the season for a saison, ‘tis the season for Northern Lights. Drinkability is a hallmark of this style, and on that, this saison delivers in spades. It’s dry with notes of citrus, pear, and black pepper, but you’ll find nary a fruit in the ingredient list. You won’t spy bubble gum on that list either, but you might catch a trace of that too as you bring it close to your lips, but that’s all thanks to the borderline alchemical magic of the yeast.  Northern Lights is a super classic saison made with super simple components: European hops, Belgian yeast, Pilsner and Munich malt, and some oats and wheat for added body. We brewed this cutie for an Advent calendar, but if you don’t get your mitts on it that way, you can still sip of this aurora borealis at our taproom before it recedes into the unknown.</image:caption>
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      <image:title>Beer - Sometimes Always</image:title>
      <image:caption>Hazy IPA, 7.0% ABV Valencia Orange, Papaya, Devil's Lettuce. This juicy, hazy number is Strata-forward with Citra and HBC 1019 bringing up the caboose. The members and measures of this particular holy hop trinity were chosen to help us achieve a nice blend of fruit notes ranging from deep stonefruit to bright Valencia orange. We got our hands on a particularly ripe and ready bunch of Strata from our friends @crosbyhops and couldn’t wait to make them the star. HBC 1019 is an experimental hop variety that can be a pretty potent addition, but we used a light touch with this bad boy this time around to keep things out of peach gummy candy town. Of course, that doesn’t mean our train won’t stop at that station soon enough. Until then, all aboard. Hops: Strata, Citra, HBC 1019</image:caption>
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      <image:title>Beer - Switched On</image:title>
      <image:caption>West Coast IPA, 6.7% ABV Fruity, Dank, Crisp. We’ll hop right to it, this beer is hop-forward. It’ll pow you right in the sniffer with pine sap, dank cannabis, and tropical fruit before kissing it better with the faintest whisper of malt. It pours clear, tastes clean, and finishes dry, unlike the coast it’s named for.</image:caption>
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      <image:title>Beer - Vapours</image:title>
      <image:caption>Hazy IPA, 6.7% ABV Fruity, Dank, Crisp. We’ll hop right to it, this beer is hop-forward. It’ll pow you right in the sniffer with pine sap, dank cannabis, and tropical fruit before kissing it better with the faintest whisper of malt. It pours clear, tastes clean, and finishes dry, unlike the coast it’s named for.</image:caption>
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      <image:title>Beer - Instant Crush</image:title>
      <image:caption>New England IPA, 6.5% ABV Tropical Smoothie, Cream of Oats, Hazy. You’re sure to catch feelings for our freshest NEIPA. We used Nelson Sauvin and Motueka (what can we say, NZ hops have our heart all atwitter lately!) in the dry hop and couldn’t be more pleased with the swoon-worthy mix of bright tropical notes and sweet cream they bring to the brew. It’s hazy and hop-forward with a smooth as finish—you’d be a daft punk not to love it. Crowned with a stark white head that lingers like the clouds that often hover over New Zealand, this beauty shines a saturated, sunshiny yellow in the glass. Like with most instant crushes, it’ll last for a little less than a while. So don’t be the one to forget to try this while it’s around. You’d be a daft punk not to love it. Malt: Pilsner, Malted Oats, Flaked Oats, Flaked Wheat, Chit Hops: Motueka, Nelson Sauvin, Idaho 7, Citra Yeast: Cosmic Punch</image:caption>
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      <image:title>Beer - Wandering Star</image:title>
      <image:caption>Robust Porter, 5.8% ABV Rich, Dark Chocolate, Classic . Previously known as Fat Sherpa, we have renamed this beer reflect a more respectful and inclusive beer community. About The Beer: Don’t be fooled by the name, this beer’s no unknown interloper. Formerly known as Fat Sherpa, Wandering Star is still a rich, chocolatey classic quaff. More than that, it’s proof that a great robust porter by any other name tastes just as delicious! Brewed using dark malts which are to credit for its night-sky hue and roasty, toasty coffee notes. Lightening up the darkness are some light citrus and floral elements from the hops. Though more subtle than the up-front maltiness, the hops linger longest with a balanced bitterness that fades slow. This shining star has helped us bring home a fair amount of glitter and gold over the years, including our first ever Alberta Beer Awards gold medal in 2019. It’s also Dave’s winningest homebrew recipe! Wander into our taproom and stay awhile to share some of this renamed but never remixed favourite with a friend—or maybe Dave himself.</image:caption>
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      <image:title>Beer - Ocean View</image:title>
      <image:caption>Fruit Rollups, Mandarin Oranges, Easy Breezy. Masterfully balanced between hop-forward and absolutely crushable, we’ve revamped Ocean View for maximum refreshment. Built with the aromatic profile you know and love from the west coast, we brought the ABV down to a crisp, under-5% finish that keeps the glass full. Same view, brighter horizon.</image:caption>
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      <image:title>Beer - Breezeblocks</image:title>
      <image:caption>New England IPA, 6.2% ABV Fruit Salad, Bright, Hazy. We’d put this IPA toe-to-toe against any other! This hazy day-maker was brewed with Motueka SubZero Hop Kief, a new hop-enhancing concentrated lupulin product from New Zealand’s own @freestylehops. These state-of-the-craft beer boosters were super breezy to use and gave us way more flavour and aroma, even when added late in the game. Expect an awesome wave of ripe honeydew and balancing botanical notes of cannabis from this breath of fresh air. Don’t expect an urge to run away. It’s the perfect way to savour the last of summer’s sizzle. Try it while it’s here lest your heart sink. Malt: Pilsner, Chit, Flaked Oats, Malted Oats, Flaked Wheat Hops: Motueka SubZero Hop Kief, Strata, Vic Secret, Mosaic, Riwaka Yeast: Cosmic Punch Alt: J</image:caption>
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      <image:title>Beer - Evergreen Daydream</image:title>
      <image:caption>West Coast IPA, 6.6% ABV Tropical, Pine, Crisp. This beer is a modern take on a new-school classic. Unlike some of the more traditional styles we remix, West Coast IPAs aren’t especially long in the tooth yet, but that doesn’t mean there isn’t a conventional way of doing them. And there’s definitely a difference between that way and the way we wove this dreamy version. Traditionally, (AKA as far back as the 90s!) West Coast IPAs were brewed using crystal (AKA caramel) malts. This made for a sweeter tasting, darker coloured beer. But, as the road changes, so do our preferences and the palates of the general public. Nowadays, the West Coast IPAs we thirst for are lighter in colour and more forward in fruity hops—so we made our own dreams come true with this beer! We took notes from our peers on the very coast for which this style is named and omitted the caramel malt from the grain bill to let the citrussy, tropical, slightly piney realness of the meticulously selected melange of hops shine through. What it “lacks'' in maltiness, it makes up for in balanced drinkability. We’d call it more of a toss-and-take than a give-and-take. So, why, oh why don’t you grab some for yourself? Hops: Strata, Cryo Citra, Cryo Mosaic, Amarillo, Simcoe Malt: 2Row, Pils, @hogarthmalt Chit, Vienna Yeast: US-05</image:caption>
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      <image:title>Beer - Superstition</image:title>
      <image:caption>New England IPA with Superdelic™, 6.9% ABV Maybe Superstition is the way! Time to throw some salt over your shoulder and this in your mouth. It’s been a hot minute since we let loose a NEIPA with a typical payload—since the last and final Sky Rocket, in fact. After such a prolonged absence, we hope you’re as excited as we are to see this NEIPA in your feed. Hazy and hoppy, this one’s got a few new tasty tricks up its sleeve. We brewed this potion with Superdelic™, a super delicious experimental hop conjured by @nzhopsltd. This hop’s properties promise to impart some surprising red-fruit candy flavours (come through Jolly Ranchers), cotton candy, and some more expected (but just as welcome) tropical and cannabis notes. It’s our first time brewing with it, (using some new hopping techniques that we trust you will dig) and—not to jinx it— but we hope it’s not the last. Come sip some for yourself at our taproom or throw caution to the wind and crush some cans under a ladder. Whatever you choose, don’t miss out because then you suffer. Malt: Pilsner, Chit, Malted Wheat, Flaked Oats, Flaked Wheat, Malted Oats Hops: Superdelic™, Eclipse, Cryo Mosaic, Equanot Yeast: Cosmic Punch Very: Superdelicious</image:caption>
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      <image:title>Beer - Pocket Calculator</image:title>
      <image:caption>Doppelbock, 10,0% ABV Get ready to hop on the autobahn and turn it up a measure, because the next addition to our sum total of beers is mighty strong. We hope you agree it’s one of the goats, no gruff!  Launch While lagers usually have a lower alcohol content than ales, before you balk at the notion of a 10%-strong one, let’s remember that every rule has its exceptions. Doppelbocks like this one are especially tasty exceptions that prove lagers can pack a flavourful punch.  If you’re a fan of Autobahn, one of our earlier kraft werks, multiply your expectations by zwei, because Dunkels are to Doppelbocks what kids are to full-grown GOATS! This Bock’s particular brand of bready taste and aroma even appeals to a more mature palate. Its malty, toasty character leans more rustic country loaf loaded with honey and dried fruit than anything pre-sliced, unpigmented, and falling far short of the implications of its “wonderful” misnomer.  As a name, Pocket Calculator does doppel duty. It’s both a nod to the traditional “tor” endings of its großer bruders (think Germany’s Celebrator, Salvator, etc) and a salute to this lager’s massive double digit ABV. Come try one for yourself and recalculate your expectations of what a lager can be.  Malt: Munich, Pilsner Malt, Caramunich II, Carafa Special III Hops: Hallertau Mittelfruh, Magnum Yeast: 34/70 Yes: Zwei!</image:caption>
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      <image:title>Beer - Viva Forever</image:title>
      <image:caption>New England Pale Ale with Phantasm, 5.1% ABV People of the world, spice up your life! Preferably with this pretty little New England Pale Ale. Feeling together, believing whatever, the women of Establishment brewed this using @pinkbootssociety 2022 hop blend and some fun, new-tech ingredients. These Pink Boots are thiol-high, something we reckon the Spice Girls would approve of.  As with Irrational Things and Dream Synopsis before it, we called upon the thiol-enhancing wizardry that is @phantasm.nz to kick things up a hop. And, as a first for us, we put Cosmic Punch, a thiolized yeast from @omegayeast, to the test—which it passed with flying colours.  With fresh grain and floral wafts skimming the top of a well of juicy stone fruit, passionfruit, guava flavours, it hits the palate like a fruit salad tossed in a citrus and sauvignon blanc dressing.   If you haven’t picked it up yet, the trend of this beer is “only the best’ and the malt is no exception. We used @hogarthmalting pilsner which was freshly malted mere days before the brew. It isn’t news that the fresher the malt, the fresher the taste, but super fresh malt also tends to pack more thiols that serve up a bright tropical aroma that cannot, and will not, be missed in the finished beer. We’d never let an International Women’s Day pass without brewing the right beer to fill the glasses we’ll raise to the awesome ladies in our lives—including all the ones who came together to make this. After all, (un)like Geri’s union jack mini dress, girl power never goes out of style.  Malt: @hogarthmalt Floor Malted Pilsner, Flaked Oats, Flaked Wheat, Chit Hops: 2022 Pink Boots Blend Yeast: @omegayeast Cosmic Punch Ever: lasting</image:caption>
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      <image:title>Beer - Beyond the Pines</image:title>
      <image:caption>West Coast IPA, 7.2% ABV We’re back on our West Coast realness! If you’ve been pining for the return of properly piney and purposely clear IPAs, you’re not alone. And now you won’t be thirsty either! While Beyond The Pines is our first West Coast IPA since 2019’s Straight Razor, the line between the two brews is anything but straight! In fact, we trust you’ll taste the steep, swooping increase in results over time spent learning how to make hops truly shine.  This beer is loaded with classic American hops known to bring the citrus with a snap of fresh sap. The result is a flattering, on-the-nose representation of everything you love about the rugged, outdoorsy West Coast itself, and a fitting tribute to the style that really gave craft brewing its kickstart. Venture through the veil with us and realize that bitterness in beer is nothing to turn your nose up at. On the contrary, when done well, West Coast IPAs are thoroughly thirst-quenching. Partake in this high-hop beverage in a place that we can go where everyone and everything is divine: our taproom. Come on down, we’ll meet you there. Malt: 2 Row, Munich, Vienna, Chit, and just a hint of C40 Hops: Amarillo, Simcoe, Centennial, Citra, Mosaic Yeast: US05 West: Coast</image:caption>
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      <image:title>Beer - The Great Gig in the Sky</image:title>
      <image:caption>Imperial Dark Sour with Raspberries, 8.0% ABV Far from just another drop in the bucket, this beer is the first Imperial Dark Sour we’ve ever dropped, and it’s positively dripping with jammy realness. While not entirely improvisational, a lot of “yes, and”-ing happened round the brewery during the making of this one.  It’s got loads of raspberries, and it’s not shy about it either. Why, their presence is as plain as the nose on your face—which is also where you’ll first encounter it. Aroma-wise, it’s all sweet preserves, but things get a little more complex when it hits your palate with a cheeky tartness that cuts through the velvety chocolate fondue thing The Great Gig’s also got going on.  This brew appears through glass like a rich, molten chocolate jewel. The collision of dark colour and deep flavour with the bright sourness of the fruit is unexpected, but we think you’ll welcome it. Try some for yourself, any time will do.  Malt: Pilsner, Malted Wheat, Flaked Oats, Chit, Carafa Special II, Munich II, Sinamar Yeast: @escarpmentlabs Kolsch Fruit: Raspberries Far: Out</image:caption>
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      <image:title>Beer - Faithful Guide</image:title>
      <image:caption>Baltic Porter, 8.3% ABV A traditional beer from countries bordering the Baltic Sea, originating from high strength exported English Porters and Stouts. Rich, complex, and multi-layered malt character reminiscent of toffee and deep toast, subtle dark fruit flavours, and suggestions of roasted malt. A full bodied and warming beer, perfect for the deep winter months, it’s sure to guide adventurous souls to their happy place.</image:caption>
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      <image:title>Beer - Hello Euphoria</image:title>
      <image:caption>India Pale Ale, 6.6% ABV Greetings, glee: the by-product of this (and most) beers. Weak in pigment and not much else, Hello Euphoria’s pastel-pale colour is proof that both looks and first impressions can be deceiving. And, while precision-painting this potion was a fun flex, it was but a peripheral vision for the beer. Ultimately, we set out to shine a spotlight on the real star of this show stopping beer: the HBC 603 hops.  In addition to being brought to us by our pals in the Valley, @yakimachief this experimental hop variety was the uncontested champion of our blind dry hop trials—and against some pretty stiff competition. These particular hops hit some heavy fruit high notes with next to no dankness and alongside the classic but legendary Citra, the blend yields a hard-to-beat fruit punch that’s both sweet and tangy. Chase your bliss down to the taproom to try this ray of sunshine with some pals, or grab some cans to enjoy intrapersonally.   Malt: Pilsner, Malted Wheat, Chit, Flaked Oats, Flaked Wheat Hops: HBC 630, Citra, Idaho 7 Cryo, Equanot Yeast: @escarpmentlabs Foggy London Peripheral: Vision</image:caption>
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      <image:title>Beer - Middle Child</image:title>
      <image:caption>Polotmavý Ležák (Czech Amber Lager), 4.6% ABV This, our third Czech beer, is smack-dab in the middle of the two that came before it in both colour and maltiness. It packs comforting notes of bread crust and caramel and a colour to match. It’s darker than Gold Past Life and lighter than More Than Rain—perhaps you, like Goldilocks before you, will find something in the middle hits just right.  This child is destined to shine bright in its own gilded light. We pumped up the hop aromatics, so this brew baby’s hoppier than both GPL and MTR, but not at the expense of drinkability. Rather than bitterness on the palate, these amped up hops hit home in the form of a fragrant floral bouquet gusting in on a Saaz sea breeze. To emulate the low-mineral aquifers in the Czech region (and avoid any disgrace), we treated the water to make sure you’re treated to the cushiony quaff you’d expect from the style. Both this Czech Amber Lager and its darker bro, More Than Rain are currently available in the taproom on dueling side-pull taps. Why not sip 'em side-by-side? Middle Children love a little sibling competition. Rather than spend your life on a bar stool alone, position yourself between two pals for an immersive Middle Child experience. Malt: Pilsner, Vienna, Munich II, Caramunich II, Carared, CarafaSpecial II Hops: Saaz Yeast: 34/70 Pay: Attention</image:caption>
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      <image:title>Beer - Rearrange Us</image:title>
      <image:caption>Sour India Pale Ale, 6.6% ABV Many fail to anticipate such a firm amount of hops might be just the trick to make a sour so fair. Well, we invite everyone to rearrange their expectations. While true that sometimes bitterness and tartness can sometimes clash, it’s just as true that power clashing can be a real vibe. To make the atypical pairing of the powers of hops and sour combine for good, we had to call on our own powers as technically proficient brewers. We specifically selected heaps of hops that were heavy on juicy fruit flavours and light on anything too biting. The result is something citrusy enough to call Florida home but doesn’t contain anything that grew in a grove. In short: it’s no pulp, all fiction. How’s that for brewing acrobatics? Let loose and try some for yourself.</image:caption>
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      <image:title>Beer - Catching Smoke</image:title>
      <image:caption>Piwo Grodziskie, 3.2% ABV As far as beer styles go, Piwo Grodziskie (/pee-voh grow-jees-k’ya/) is in a class all its own. And the takeaway from said class is: smoke can indeed be refreshing. It’s light, spritzy, and floral (for Spring? Groundbreaking!). While this style isn’t super trendy, we’re excited for its brief day in the sun.. It tastes a lot like the ever-popular Pilsner, but with the added allure of the oodles of smoked malt it took to make it. This particular Grodziskie was brewed with a 90-10 blend of oak-smoked wheat to Pilsner malt and classic European hops to give it an herbaceous aroma. We specifically used whole leaf(!) Saaz hops in the mash to help filter the wort since the lack of barley husks just wouldn't cut it. As much as this beer is smoky, its ABV isn’t lit which makes it a great beer for patio sessions that stretch into Alberta’s elastic Spring evenings. Supplies are very limited—and will be limited to the taproom—so come on down. And maybe go halvsies on the ephemeral. Malt: Oak Smoked Wheat, Pilsner Hops: Whole Leaf Saaz (mash hop), Spalter Select Yeast: Escarpment Laboratories Kolsch Suit up? Woo!</image:caption>
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      <image:title>Beer - Tenderness</image:title>
      <image:caption>New England IPA, 6.5% ABV It’s here: the answer to why you’ve been eagerly waiting for our next drop! Plush, pillowy and scrumptiously citrusy, this New England IPA is heavy on hops and light on the lips. We make a lot of beers of this style, and far from causing a schism, we’ve fallen into a nice little rhythm.  This stunning, semi-opaque liquid was hopped to a dreamy haze with a healthy helping of Citra and Citra Cryo. What’s Cryo, you ask? Well, it’s no enigma—in fact it’s that super green, super aromatic, super sticky cone of the hop that’s anything but icky. But we didn’t leave Enigma out of the mix, either. We welcomed that high-hop oil from Down Under to the whirlpool just to take this over the top.  If what they say is true, and you become what we brew, then don’t be surprised if you find yourself more inclined to…try a little Tenderness. Turn that stroll into a stampede and we’ll see you in the taproom. So, open up your mouths, and pollinate them with this beer.  Malt: 2 Row, Malted Wheat, Chit, Flaked Oats, Flaked Wheat Hops: Citra, Enigma, Chinook Yeast: Escarpment Laboratories Foggy London Wide: Awake!</image:caption>
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      <image:title>Beer - Trick To Happy</image:title>
      <image:caption>New England IPA, 6.4% ABV Alright, you caught us. Our work on this Trick to Happy was indeed going on behind your back. On second thought, we shouldn’t have told you that! Regardless, it’s time you know all the facts.  First of all, you’re right to note that this is a NEIPA-palate beer in our standard palette can. The trick to this mad hoppy beer that flies under our white can radar is Escarpment Laboratories Thio Libre yeast. You might recognize it from recent productions like Dream Synopsis. This state-of-the-art yeast is a crafty trick that lets brewers like us unleash the full power of the hops’ thiols without pushing the ABV to the limit.  Like all good New England IPAs, this makes the hops’ vibrant fruit aroma the story of the hour, but unlike some other NEIPAs, you can enjoy this one longer than a standard happy hour. We consider it a privilege to be able to flex the power of Thiol Libre to make hop-heavy beers that are a bit blunted from an alcohol content perspective. You’ll want more than your fair share, and that’s okay! Malt: 2 Row, Chit, Malted Wheat, Flaked Oats Hops: Nelson Sauvin, Galaxy, Citra, Cryo Pop Yeast: Escarpment Laboratories Thiol Libre Tricks: aren’t just for kids</image:caption>
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      <image:title>Beer - Sherpa Gordo</image:title>
      <image:caption>Robust Porter with Chilies, Cinnamon &amp; Vanilla, 6.5% ABV It’s the most wonderful time...for a beer. The beer in question? Why, a festive Fat Sherpa, of course. That’s right, we took our gold medal-winning porter and made it holiday-ready to deck the halls of our taproom and jingle everyone’s bells. Muy caliente, ¿verdad? We mixed and mingled the surefooted roasty, toasty malt and rich chocolatey java flavours of Fat Sherpa with chillies, cinnamon, and vanilla: everything your olfactory senses love about the season! Kinda like a spicy hot chocolate, this beer is perfect for drinking before, during, and after ice skating under the mistletoe. And, while we suggest you drink it cool, it will warm you from the inside. Allow Sherpa Gordo to skillfully guide your taste buds to the brink of holiday-induced delirium. Malt: Golden Promise, 2 Row, Munich II, Flaked Oats, Caramel Steam, Chocolate, Black Malt, Caramel 75 Hops: Centennial, Loral, Magnum Yeast: US-05 Adjuncts: Ancho &amp; Morita Chipotle Chilies, Sri Lankan True Cinnamon, Bourbon Vanilla Fat? And picante!</image:caption>
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      <image:title>Beer - Picture Of Nectar</image:title>
      <image:caption>New England IPA, 7.0% ABV Before you slip into the night (of the calendar year), you’ll want something to drink. And this is just the thing to keep you afloat on your back as you drift where the current chooses on the long road towards hibernation. Those of you who were at the table when we served up Food for Clouds might remember it as our first NEIPA to fall just shy of white can territory while not quite fulfilling the skyrocket prereqs. Like the sustenance for cumulus that came before it, this beer was brewed to fit a more freeform, improvisational, hip-hopped playbill. While not technically nectar, this beer certainly is the very picture of it—especially when framed in a glass. This beer is a teacher. The lesson? That, just because it looks like a juice and drinks like a juice, doesn’t mean it’s not a high-power New England IPA. This pretty-as-a-picture pour is wham, bam (thank you!), jammed with heaps of hops from the land down under. It’s nothing if not a surefire way to let your tongue live while it’s young. Even if it’s not. So grab a pal, grasp one of these and shoot the breeze, please. Malt: 2 Row, Flaked Oats, Flaked Wheat, Malted Wheat, Chit Malt Hops: Vic Secret, Galaxy, Bru-1, Citra, Chinook Yeast: Escarpment Laboratories Foggy London Ale Gone: Phishin’</image:caption>
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      <image:title>Beer - Pump Up The Jam</image:title>
      <image:caption>Imperial Sour with Blackberries, Raspberries &amp; Vanilla, 8.0% ABV Get up! This is our 500th (!) batch of beer. To celebrate and make the milestone extra sticky, we remixed our ride-or-die sour: Jam Rock. We’ve been pumping out Jam Rock since (almost) day one—and it’s long become both a fam and fan favourite—but more is more, so we pumped things up.   First, We Pumped Up The Jam literally by adding raspberries to the blackberries, then we cranked up the ABV to really get the party going on the dance floor. The result is a brew that elevates everything you love about Jam Rock: a jammy fruit pucker, a subtle vanilla kiss, and a breathtaking jewel-tone worth pouring the contents of your can into a glass for. If you love Jam Rock, and we do, you’ll love Pump Up The Jam, which we do. But, just how good is this pumped-up jam? And just how much does this cover deviate from the original? Grab a can, pint, or a flight featuring both to taste for yourself; you'll find out if you do that.  Malt: 2 Row, Malted Wheat, Chit, Flaked Oats Yeast: Escarpment Laboratories Kolsch Techno: tronic</image:caption>
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      <image:title>Beer - Brighten The Corners</image:title>
      <image:caption>Extra Pale Ale, 4.5% ABV - Bronze - 2021 Alberta Beer Awards Everybody wants one; everybody needs one—especially as the sun beats down on the Pavement, bright enough to turn cracked eggs up at their corners. In this era of lauded double/triple something else, Pale Ales are out here saying things like “we are underused.” Well, let’s put an end to that madness with something a little extra. Brighten the Corners brings the kind of colour that compliments every summer situation. It’s extra light in hue with a gilded taste that delivers a double dose of what the doctor ordered (and less of what the Surgeon General warns against overdoing). It's got a citrus fruit lean and hecka hops that hint at the tropics while being at home in the prairies. This is the beer you want at your side as you make cherished memories of milestones and moments alike. Its body punches above its ABV to hop to a medium-full finish with just a pinch of malt. Come on now, grab a pal and head on down to our taproom patio for a pint and go dutch, dutch, and dutch on the bill. Or, at the very least, crank up the stereo and crack open one of these—we really hope you plan to buy it. Fin. Malt: 2 Row, Flaked Wheat, Flaked Oats, Chit Malt Hops: Galaxy, Ella, Vic Secret, Citra, Idaho 7 Yeast: Escarpment Laboratories Foggy London Everything: Extraordinaire</image:caption>
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      <image:title>Beer - This Spud's For You</image:title>
      <image:caption>Potato Lager, 4.5% ABV Made in collaboration with Grow Calgary This is our way of sticking it to the yam! We kid, but if you can’t count on small fries like us to roast self-proclaimed kings, what can you count on? American Lager is a style made famous by massive scale producers in their attempt to dilute beer’s naturally malty flavour in order to up its appeal in the eyes of the many. By adding low-taste, low-cost ingredients like corn and rice, big-box brewers keep their profits high and condition consumers to taste less and buy more. (We said what we said.) While it’s usually frowned upon by craft connoisseurs, this style is technically demanding to brew. With no strong flavours in the mix to pull focus or beg forgiveness, everything has to be just right—including the quality of the ingredients. Enter Red Shed Malting’s barley and our chosen adjunct: the humble potato. True to style, we brewed this beer at a higher concentration before diluting it with water, just like all the multinational breweries do! And, just in case you didn’t already think we’d gone starch raving mad, we’re canning these six to a pack. With a portion of proceeds going to Grow Calgary, you have every right to bare (our shelves and fill your) arms with these cans. Malt: Red Shed Malting Connect 2 Row, Potatoes Hops: Hallertau Mittlefruh, Magnum Yeast: Escarpment Laboratories ISAR Lager Pun: Intended</image:caption>
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      <image:title>Beer - Food For Clouds</image:title>
      <image:caption>Double Dry-hopped New England IPA, 7.0% ABV Clouds are rolling in, but not to cancel any shuttle’s launch (who put that thought in your head?). The Sky Rocket series will continue to soar; we were merely jonesin’ for another hop playground to stunt around in and turn out dynamite NEIPAs from. Hazy like the style forecasts, Food for Clouds is indeed a dreamy dish. But don’t think for a second it’s soft and fluffy because it’s more of a thunderhead than a puffball—full of body with a skyward ABV. If you ask us, all our NEIPAs make a splashy entrance, but we double hopped this devil into a straight-up cannonball. By splitting the hops into two separate drops, we were able to use more of them and get more from them, so we mean it when we say this stormy brew packs an anvil of hop flavour and aroma. This beer already has our hearts, to deny it the chance to take yours would be like closing your eyes to love. Cheers to love, especially to head-in-these-clouds kinda love. Malt: 2Row, Golden Promise, Flaked Oats, Flaked Wheat, Malted Wheat, Cara-Pils Hops: Secret Yeast: Escarpment Laboratories Foggy London Cult: Favourite</image:caption>
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      <image:title>Beer - Gold Past Life</image:title>
      <image:caption>Světlé Výčepní Pivo (Czech Pale Lager), 3.8% ABV - Silver - 2021 Alberta Beer Awards Life’s been rougher lately, but don’t let it take your spirit away. Take a break from staring into the void and let your eyes find refuge as they gaze upon this glimmering Gold Past Life. Czech Pale Lagers are the perfect summer sessional, and after a few afternoons with this one, you’re never gonna feel as right about crushing anything else. This beer style is the traditional light beer associated with Bohemia, which is why it’s sometimes also called a Bohemian Pilsner. In contrast to German-style pilsners, Lil’ Bo Pils like this one is a deeper shade of gold. Their darker hue hints at their fuller body and subtly superior malt richness. They’re brewed with water that’s preciously low in minerals making for a softness you can feel and a bitterness you taste less of. In a past life, this treasure would have been available via our super sweet side pull taps, but in this ship-of-paper-on-a-sea-of-fire present life, you’ll have to get your fill of this Gold via can. Either way, it’ll make you glad you were reincarnated as something with taste buds. Malt: Continental Pilsner, Caramunich I, Cara-Pils Hops: ZPC (Semi Early Red Bine Saaz) Yeast: Escarpment Laboratories ISAR Lager Solid: Gold</image:caption>
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      <image:title>Beer - Avant Gardener</image:title>
      <image:caption>Belgian Table Beer with Rose Hips and Smoked Malt, 3.9% ABV Made in collaboration with the Pink Boots Society Your hands are shaky, your knees are weak, and you can’t seem to stand on your own two feet. But don’t be anxious — this low alcohol, high carbonation brew will take your mind away from where it’s s’posed to be. Gentle, delicate, and well-balanced, Avant Gardener pairs well with food. And even better with friends. Stop to smell the aromas because this is not a garden variety table beer and is definitely worth breathing in. Scents of rose hips and fruity esters from the Belgian yeast blend subtly with a background of smoked malt — making for a flavourful yet floral sipping experience. Expertly brewed on International Women’s Day by the women of The Establishment, a portion of proceeds from sales will go to the Pink Boots Society — an international non-profit organization dedicated to supporting women in the brewing industry. We’ll happily raise a glass to that! Malt: Origin Malting Pils, Oak Smoked Wheat, Wheat Malt and Flaked oats Hops: 100% Pink Boots Blend from Yakima Chief Yeast: Belgian West Abbey Avant: Floral.</image:caption>
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      <image:title>Beer - More Than Rain</image:title>
      <image:caption>Tmavé Speciální Pivo (Czech Dark Lager), 5.6% ABV Made in collaboration with Rain Dog Bar Though water is the first ingredient, this beer is More Than Rain, Dog. In fact, it’s a Czech Dark Lager, the name on the label translating more directly to “Dark Special Beer”, special meaning stronger than your standard—but we think it’s special for reasons beyond its robustness. In keeping with their origin, this Czech lager is refined, flavorful, and balanced. It sips softer than Germany’s take on the same style and rocks a richer body to boot. As a baseline, Czech brewing practices are among the best. From plan to pour, we kept this brew true to form and adhered to traditional measures and methods wherever possible. We sourced semi-early red-bine Saaz hops from the region formerly known as Bohemia, used water softened through reverse osmosis, and even ordered traditional Czech taps to top things off. These faucets are completely different from the ones you’re used to seeing ‘round these parts. They’re designed to dispense tight, dense bubbles and produce pours to please palates at every level of foam fondness. Until all lost dogs can gather together for a pint poured from side-pull faucets at Rain Dog Bar or our taproom, a can of this fits the Bill, so let’s all raise one and muster a chorus more than thunder. Wild Years aside, we’re excited for you to Czech this Bohemian Lager out. Malt: Continental Pilsner, Caramunich II, Carafa Special II Hops: Saaz (Semi Early Red Bine) Yeast: Escarpment Laboratories Isar Lager Water: RO 50:50 Rain: That makes the parade.</image:caption>
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      <image:title>Beer - Tainted Love</image:title>
      <image:caption>Rhubarb Sour with Ginger &amp; Cinnamon, 5.2% ABV You thought sour season was over, but sour season don’t stop. So here’s a sour that’s jam-packed with pretty pink rhubarb and spicy ginger, cinnamon punch. If that sounds weird to you, then you’ve never tried rhubarb ginger crumble because trust us: it’s a winning combination. Extrapolating what works well in baked goods to great beer might seem like a stretch, but the unlikely trio remains an unbeatable one that pleases most palates. Let’s put it to you this way: if you know the words to Tainted Love, then this brew has got your number, Jenny. Something this tasty makes our job a pretty Soft Cell, so grab it before it runs away to avoid the pain it would otherwise drive into the heart of you. We’d be lying if we told you missing out on this wouldn’t hurt you so, but sorry, we don’t play that way. Take our beers, and that’s not nearly all, taste it, baby: Tainted Love. Malt: 2Row, Golden Naked Oats, Flaked Oats, Carahell, Melanoiden Malt Yeast: Escarpment Laboratories Kolsch Fruit/Spices: Rhubarb, Ginger, Cinnamon Sour: More like tart.</image:caption>
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      <image:title>Beer - Sky Rocket VI</image:title>
      <image:caption>New England IPA, 7.3% ABV This sixth iteration unseats SRIII as the most potent of our starbound flavour vessels. For this mission, our objective was to explore early fermentation dry hopping, which makes it a bit of a throwback to SRII. This approach allows the free geraniol to biotransform into citronellol – quick-shifting the flavour from floral to fruity. We also changed things up by reverting back to a more unassuming malt base. The light colour and flavour of Pilsner malt lets the hops really sing. After all, hops are the name of the Sky Rocket game – Mosaic and El Dorado to name a couple. This Sky Rocket’s in flight, so wet your sliiiiiide whistle. Malt: Pilsner, Flaked Oats, Flaked Wheat, Malted Wheat, Cara-Pils Yeast: Escarpment Labs Foggy London Hops: Azacca, El Dorado, Mosaic, Columbus Great?: Great six-cess.</image:caption>
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      <image:title>Beer - Left My Wallet In El Segundo</image:title>
      <image:caption>Lichtenhainer with Pineapple, 4.7% ABV - Silver - 2021 Alberta Beer Awards Tart like a Gose, this Lichtenhainer brings a fire all its own in the form of smoke. Unlike Bamberg's smoky Rauchbier, the smoke in this other historical German style is from oak, not beechwood. This subtle difference puts this palette-pleaser more in the realm of grilled pineapple and less that of hot ham. Much more appropriate for summer sipping. Best enjoyed in a nice little pub in the middle of nowhere, or, you know, our (newly reopened!) taproom. Enough of the chit-chit-chatter, you gotta get it, you just got-got ta get it. Malt: Oak Smoked Wheat, German Pilsner Yeast: Escarpment Laboratories Kolsch Hops: Hallertau Mittlefruh Smoke: Don't mind if I do</image:caption>
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      <image:title>Beer - Autobahn</image:title>
      <image:caption>Munich Dunkel, 5.2% ABV Say “Guten tag!” to this slam Dunkel of a beer: Autobahn. It’s a real liquid feat of German-hop engineering. Made to be consumed in quantity, this malt masterpiece is quality comfort food you can drink. The amino acids and reducing sugars of this beer collide to impart some of the characteristics of your other favourite golden indulgences, like BBQ and biscuits. If Maillard’s not mistaken, this clutch release is going to cause a real chemical reaction. With notes of roasty, toasty bread crust, this beer is the hearty manifestation of surprisingly delicate brewing techniques. Sandwich yourself somewhere comfy and drink deep of this dark lager. We hope you think das brew is the best thing since sliced bread. Ende. Malt: German Dark Munich, German Pilsner Yeast: Escarpment Laboratories ISAR Lager Hops: Magnum, Hallertau Mittlefruh Toast: We’d like to propose one.</image:caption>
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      <image:title>Beer - Part-time Model</image:title>
      <image:caption>New Zealand Pilsner, 5.2% ABV When we brought this beauty to the party back in April, it really struck a chord. More tropical-tasting because of the NZ hops and a bit less bitter, it’s still chill like a Pils, but far less traditional. Choose this fresh take if you’re in the mood for a nose full of gooseberry and a softer finish than the typical German style. This stone-cold fox is ready for the dance floor or couch, and pairs great with a kebab. Right now, it’s definitely the freshest brew in the taproom. Our whole wide taproom. So, seal the deal with a four-pack, or try it in a flight. Malt: Origin Malting Pilsner, Alberta 2 Row⁣ Yeast: US-05 fermented cold⁣ Hops: Nelson Sauvin, Citra, Huell Melon⁣ In the top three: Definitely</image:caption>
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      <image:title>Beer - 9 To 5</image:title>
      <image:caption>Brut IPA with Hibiscus, 6.4%⁣ ABV Made in collaboration with the Pink Boots Society Pour yourself a cup of ambition with the Women of The Establishment’s take on a Brut IPA. 9 to 5 was brewed by the women of The Establishment to celebrate International Women's Day and support the Pink Boots Society. It's super dry and effervescent with beautiful sparkling rose colour. Like sipping on bubbly in the garden.⁣ The Brut IPA style is trying to emulate the experience of drinking a bubbly. Extremely dry, effervescent, crystal clear, fruity from hops, but not bitter. We thought it would be fun to play with hibiscus flowers (sourced from Tea Trader ) with this style. A flower that adds berry notes creates a delicate pink hue and a touch of tannin. Now, if that doesn't scream Rosé all day...⁣ Hops play a role in this beer, adding to the fruity floral notes, but we held back big time on the bitterness and let the light tannins from the hibiscus flowers help further dry out the already crisp finish of this beer.⁣⁣ Proceeds from the sale of this beer will go to the Pink Boots Society to fund programs and scholarships for women in the brewing industry.⁣ Malt: Origin Malting Pilsner, Flaked Corn⁣ Hops: Pink Boots Blend, Loral, Azacca⁣ Yeast: US-05⁣ Hibiscus: Ya ya ya.⁣</image:caption>
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      <image:title>Beer - Two Tickets To Paradise</image:title>
      <image:caption>Mango Sour, 5.0%⁣⁣ ABV You know that we love classic beer styles, but we also love to push the limits on what beer can taste like. Our latest sour beer release is like an all-inclusive trip into a tropical mango paradise. Another exploration in fruited kettle sours, Two Tickets to Paradise transports you directly to the tropics and packs the mango along with it. Mango and sourness interplay to create a refreshing blast of fruity tartness. Wheat and oats provide a gentle malty finish that reminds you this is still a beer. One sip will make you wanna pack your bags and leave tonight.⁣⁣ Available on tap and in cans now. This beer is making its way to your favourite craft beer shops (including some up in Edmonton) this week!⁣⁣ Malt: 2Row, Naked Golden Oats, Malted Wheat⁣⁣ Yeast: Escarpment Laboratories Foggy London⁣⁣ Hops: Huell Melon⁣⁣ Mango: Can confirm⁣</image:caption>
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      <image:title>Beer - Sky Rocket V</image:title>
      <image:caption>New England IPA, 6.7% ABV⁣ Gold - 2020 Alberta Beer Awards Sky Rocket V explores the use of locally grown and malted Origin Pilsner as a base, and we were stoked to play with Sabro and Vic Secret hops on this iteration.⁣ SRV pours a bright orange/gold haze. Tropical fruit wash over fleeting oak, coconut, and tangerine as the beer warms. Pilsner malt provides a delicate malty base without getting in the way. A beer style with seemingly limitless flavour possibilities, join us on this journey to the moon.⁣ Malt: Origin Malting Pilsner, Flaked Oats, Flaked and Malted Wheat, Cara-Pils.⁣ Hops: Sabro, Vic Secret, Mosaic, Idaho 7, Equanot, Amarillo⁣ Yeast: Escarpment London Foggy⁣ Water: It's required.</image:caption>
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      <image:title>Beer - Mellow Gold</image:title>
      <image:caption>Munich Helles, 4.8% ABV While it may be true that nothing gold can stay, where is it written that it can’t leave and come back again. So, wave hello to this beauty as it triumphantly returns in its gilded glory. Like all beers brewed in this classic German style, Mellow Gold is true to form (and name): approachable, unassuming, and flaxen as...flax. The Continental Pilsner malt is the star of this sessionable gem, casting its light on notes of mixed grain and just-baked bread. The German hops play their supporting role to perfection, providing welcome bitterness before enjoying a soft, lingering malty finish. Pale and palatable, the appeal of this common style is transparent. It’s the kind of lager that charms everyone – pleasing your truck drivin’ neighbours and the most proper Fräulein. You are what you drink. Stay gold, drink cold. Malt: Continental Pilsner, Vienna Carahell Yeast: Escarpment Laboratories Isar Lager Hops: Magnum, Herbrucker Good? Helles good.</image:caption>
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      <image:title>Beer - Take Five</image:title>
      <image:caption>Belgian Pale Ale, 5.5% ABV Tap your toe to the slow tempo of a perfectly stoked fire as you enjoy this atypical Pale Ale. A single taste will have you begging to Take Five more. This beer is light copper in colour and solid gold in taste. It’s a lot like our Autobahn, but softer on the malt since Belgian yeast is playing conductor this time around. The style’s typical notes of banana, orange and just the right amount of spice are expertly blended for a drinkability smoother than a righteous sax solo. Symphonic simplicity makes a real splash before a pleasantly dry outro. When Take Five made its live debut, club-goers practically banged down the Village Gate demanding an encore. We hope everyone feels half as strongly about this off-tempo beer. Malt: German Pilsner, Munich, Rye Malt, Raw Wheat, Cara-pils Hops: Pacific Gem, Huell Mellon Yeast: Escarpment Laboratories West Abbey Score: 5/4</image:caption>
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      <image:title>Beer - Sky Rocket IV</image:title>
      <image:caption>New England IPA, 6.8% ABV We've been having a ton of fun changing the recipe and hopping techniques with this series every time it's brewed. Bright tropical aromas of pineapple, honeydew, and cantaloupe highlight a pillowy base of 2-row, flaked oats, and chit malt.</image:caption>
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      <image:title>Beer - Advanced Maneouvre</image:title>
      <image:caption>Session IPA⁣, 4.5% ABV A balancing act of a beer, with a perplexing amount of hop aroma, flavour, and body for a 4.5% session beer. Experimental hops bring tropical and coconut to the table, and golden oats provide an oatmeal-like finish. A session beer in the fall might sound like weird timing, but your palate will thank us when it begs a break from choking down all those pumpkin beers. You're welcome.⁣</image:caption>
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      <image:title>Beer - Sky Rocket III</image:title>
      <image:caption>New England IPA, 7.2% ABV This particular projectile is double dry-hopped with a potent mix of Idaho 7, Cashmere, Simcoe, and Amarillo. As hop-heavy on the nose as it is on the tongue, there’s nothing subtle about this bold, heavy-hitting brew. The multitude of hops make for tight harmonies and suggestive undertones of over-ripe fruit. Papaya, lychee, and pineapple ignite your palate first, priming it for the second burst of flavour sensation in the form of candied orange pith and vanilla.  It’s fresh, ready, and (if you’re willing), it will absolutely be waiting on you when you come around the taproom or wherever our fine craft beer is sold. Grab it quick and hold it tight before it’s back in our rear view mirror. Malt: 2Row, Golden Promise, Flaked Wheat, Flaked Oats, Cara-Pils Yeast: Escarpment Foggy London Hops: Idaho 7, Amarillo, Simcoe, Cashmere Is it right?: It’s right. ⁣</image:caption>
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      <image:title>Beer - Night Moves</image:title>
      <image:caption>Session Strength Tropical Stout (with Lactose), 4.2% ABV Who says you can’t drink dark beer in warm weather? This is our take on the Tropical Stout style: fruity, full-bodied and smooth, featuring aromas and flavours of dark bread, molasses, cocoa, toffee, and raisin. We’ve brewed this beer to a lower ABV and added a bit of lactose, resulting in a beer you can session in the sweet summertime heat. With autumn closing in, we’ve been working on our Night Moves...</image:caption>
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      <image:title>Beer - Super Fusion</image:title>
      <image:caption>Catharina Sour with Pink Guava, 5.5% ABV - Gold - 2020 Canadian Brewing Awards Do call it a comeback. Remember that micro-batch pink guava kettle sour we had on tap for a very short time? The one that we later made available in cans for a slightly longer time? Every time, Super Fusion's absence makes our hearts grow fonder, so we brewed another batch. As a refresher, this beer is a Catharina Sour: a style born when the ingenuity of craft beer met the warm embrace of seasoned brewers – what a tropically fruitful marriage. It tastes like a typical Berliner Weisse took a spa vacation to the islands and came back re-fermented and perkier than ever. Malt: 2 Row, Malted Wheat Hops: Magnum Yeast: Escarpment Laboratories Foggy London Encore: Duh, we want more.</image:caption>
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      <image:title>Beer - Motion Picture</image:title>
      <image:caption>Summer Ale, 4.8% ABV A British session ale with a North American hop twist. Our take on a Summer Ale has a moderately light body, gentle biscuit-like malt character, with Azacca and Loral hops bringing a fruit-forward hop aroma reminiscent of light tropical fruits (pineapple, grape) and spring flowers. Best paired with friends and sunny weather, this easy-drinking beer is hop-focused yet very approachable. Summer Ale is a hop-forward modern UK beer style that is a refreshing summer drink showcasing a balanced but hop-focused profile. Dry-hopped gently with new-world varieties, a modern beer style coming from the UK? What's this world coming to?⁣ Motion Picture presents an upfront aroma of pineapple, fruit salad, with moderately low amounts of a flower shop. A light biscuit malt backbone from Golden Promise malt supports the hop profile, and a dry finish strongly suggests quaff-ability.⁣ Malt: Golden Promise, 2-Row⁣ Hops: Azacca, Loral⁣ Yeast: Wyeast West Yorkshire⁣</image:caption>
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      <image:title>Beer - Sky Rocket II</image:title>
      <image:caption>New England IPA⁣, 6.5% ABV Judges Selection - 2019 Alberta Beverage Awards Sky Rocket is back, but with a plot twist! We’re turning Sky Rocket into an experimental hop project beer. Each time we brew Sky Rocket we’ll either use different sexy hop combinations or try new and exciting hopping methods. It’s never going to be the same, but that’s the point.   Sky Rocket II explores fermentation dry hopping. Dry hops added during fermentation are said to burst with tropical aroma because of interaction with active yeast. Azacca, Citra, and Amarillo create juicy aroma of mango, pineapple, melon, mixed with orange and tangerine. A light vanilla wafer note from Maris Otter malt helps balance things out, and a metric boat load of oats and wheat create that hazy, silky-smooth body.  Malt: Maris Otter, 2-Row, Oats, Wheat Yeast: Escarpment Foggy London Hops: Citra, Amarillo, Azacca</image:caption>
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      <image:title>Beer - Thirst For Knowledge</image:title>
      <image:caption>California Common, 5.2% ABV Our take on a San Francisco classic style: California Common. Toasty malts, caramel, fruity esters, with a balancing woodsy and floral hop flavour and aroma from Northern Brewer hops. This is definitely NOT a Steam Beer because that’s a trademarked term. Calling this a Steam Beer would be bad. So we’re not going to even mention steam in the name or suggest that it has anything to do with steam. Malts: 2-row, Vienna, Caramel ⁣ Hops: Northern Brewer⁣ Yeast: Escarpment Laboratories Kölsch⁣ Steam: Definitely not</image:caption>
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      <image:title>Beer - Fat Sherpa</image:title>
      <image:caption>Robust Porter, 5.8% ABV - Gold - 2019 Alberta Beer Awards This beer is our version of a winning Wonka Bar: chocolatey and wrapped in gold, y’all! A Robust Porter in both style and workload, this dark beauty did some of the heavy lifting in getting our homegrown little brewery Established in a real big way by winning us our first ever gold medal in the Alberta Beer Awards. Its surefooted roasty, toasty malt and rich chocolatey java flavours provide a solid foundation for its subtle sweetness. The touch of floral hops on the finish leaves beer drinkers chasing the thrill of their first sip time and time again. Kinda like cocoa – this beer is perfect for the changing season’s plummeting leaves and dipping temperatures. And, while we suggest you drink it cool, it will warm you from the inside. Allow Fat Sherpa to skillfully guide your taste buds to the brink of altitude-induced delirium.⠀ Malt: Pale, 2-Row, Munich, Black, Crystal, Chocolate Yeast: US-05 Hops: Hallertau Mittlefruh, Cascade, Magnum Fat? Just a little porter</image:caption>
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      <image:title>Beer - Straight Razor</image:title>
      <image:caption>West Coast IPA, 6.3% ABV - Judges Selection - 2019 Alberta Beverage Awards Inspired by a summer road trip to the Yakima Valley in Washington to learn everything possible about hops, this is our interpretation of a West Coast-style IPA. Domestic 2-row malt and a touch of Munich, with minimal crystal malt to showcase the American style hops; Bravo, Mosaic, Amarillo and Simcoe. Piney and citrusy, a bit of tropical (mango/pineapple), and medium bitterness in the finish. A great choice for the craft beer enthusiast that can’t get enough of that wonderful lupulin!</image:caption>
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      <image:title>Beer - St. Truden</image:title>
      <image:caption>Trappist-style Single, 5.4% ABV St. Truden’s back – ring any bells? We’ve brewed it before and are more than likely to brew it again. This beer style is an important part of our origin story and a big part of why The Establishment Brewing Company was established. Before opening, brewer Mike chased his bliss all the way to Belgium on a beer trip. There, in the hallowed halls of Sint-Truiden’s own Kerkom Brewery, he became better acquainted with Trappist-style beer. It was a religious experience, one wherein his calling became clear: beer. Now, part of an established brewery himself, Mike brews St. Truden as an homage to the quaint town for which it is named. Fruity, floral, and breadily accepted at any table, this spicy-sweet beer is called a single, but it pairs exceptionally well with others. Malt: German Pilsner Yeast: Escarpment Laboratories Dry Belgian Ale⁣⁣ Hops: Tettnang, Hallertau Mittlefruh, Mangum⁣⁣ Taste: Divine</image:caption>
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      <image:title>Beer - PilsGNAR</image:title>
      <image:caption>German Pilsner, 5.2% ABV - Gold - 2021 Alberta Beer Awards German Pilsners are nothing new, but this steez of beer is a legend for a reason. Ours rocks bready malts and noble hops that ride switch between floral and spicy for a balanced bitterness. It sounds simple, but it packs enough flavour to keep things interesting. Nuanced and crushable, this rad brew is fresher than your average. Like a scarecrow (in colour only), this beer is an unflappable sidekick for the gnarliest of adventures, wherein the assessment of radness is off the charts. ⁣ It’s short on the finish, and boy does it stick the landing with its signature impressive foam dome. Trust us, you’re going to want to shred this Gnar, my dudes. Maybe by way of a slow pour in our taproom. Malt: Pilsner Yeast: Escarpment Laboratories ISAR Lager Hops: Hallertau Mittlefrueh, Tettnang, Magnum Fresh? Radically so.</image:caption>
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      <image:title>Beer - Mycelium</image:title>
      <image:caption>Chanterelle Wild Ale – 4.4% Dried Apricots, White Pepper, Earth. Forget everything you think you know about beer and believe the hype. All the hype, including the fact that this is a collaboration with our friends at Horus Aged Ales (@horusagedales) from California. We crammed 12kg of wild chanterelles, both fresh and dried, into this brew. Due to seasonality and the many steps taken to make this beer, there were also several different varieties added, all foraged by Calgary local supplier The Canadian FunGuy (@canadian.funguy). After patiently waiting over a year and a half, the result is pure mushroom magic: a surprisingly fruity sip of ripe apricot, citrus, pepper, and deep earth.</image:caption>
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      <image:title>Beer - Centrifugal Motion</image:title>
      <image:caption>Alberta Wild Ale with Oranges and Black Tea – 5.1% Citrus Preserves, Gan Pu’er, Spring Flowers. Our latest wild thing is maybe our most worldly to date, taking its inspiration from a specialty fermented Yunnanese tea called Gan Pu’er, which is made by filling small, hollowed out green tangerines with ripe Pu'er tea leaves, then drying them as one unit. Juicy orange zest dominates the initial palate, with notes of black tea and fresh wheat blossoming as the supporting cast, finishing citrusy with a touch of funk. It ain’t Newtonian mechanics - it’s just an easy-drinking, crowd-pleasing, refreshing winter banger.</image:caption>
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      <image:title>Beer - Basking In The Glow</image:title>
      <image:caption>Lemon Ginger Wild Ale – 3.6% Ice Cold Arnold Palmers, Black Pepper, Citrus Rind. Inspired by our fan-favourite mead collaboration with our friends at Fallentimber, we’ve recaptured the magic in this super sessionable spritzer. We start with a vibrant, compelling blend of NZ and NA hops and added sunny ginger and zesty lemon to create a bright energy which unfolds into a familiar, comforting vibe of earthy black tea, ensuring every sip is uniquely refreshing and utterly addictive.</image:caption>
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      <image:title>Beer - Forest Eyes</image:title>
      <image:caption>Blueberry Rose Petal Wild Ale – 4.7% Sangria, Dried Herbs, Berry Splash Ice Breakers Get ready to be blown away. Our latest Wild Things release was fermented on second-use blueberries, which give the beer not only its beautiful rusty rose colour, but a bright berry vibe, bringing home the funk in this one of a kind brew. The dried rose petals bring a subtle floral lift to what could be considered Amethyst Realm’s everyday, easy-drinking cousin, and it finishes crisp and spritzy, making it super refreshing.</image:caption>
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      <image:title>Beer - Color Coded 2025</image:title>
      <image:caption>Strawberry Wild Ale – 4.8% Riesling, Fruit Leather, Herbs de Provence You’ll be sippin’ the life fantastic when the aroma and initial palate crescendos into an entire field of strawberries, the juicy fruit bursting so bright that there is an impression of skittle-like sweetness to it. Lightly tart, and delightfully dry, delicate wildflower notes and a wisp of more savoury herbal earthiness elevate this beer to Michelin heights, and a lower ABV than its first iteration make this insatiably crushable.</image:caption>
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      <image:title>Beer - That's What Time Does</image:title>
      <image:caption>Wild Pale Ale – 3.6% Citrus Gummies, Tropical Fruit Salad, Dole Whip Fun Fact: Cool and tasty things happen when you put wild yeast and bacteria in an environment with lots of hops and let the clock do its thing. Thanks to some innovative new-world hop products, this low-alc, tropical fruit salad is giving big pineapple and mango with a crispy, spritzy finish. It’s light, it’s hazy, and it is made for the session. Kinda like all those low ABV IPAs everyone is into these days, but keeping true to the Wild Things’ mandate - ahead of the times.</image:caption>
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      <image:title>Beer - Chaise Lite Lime</image:title>
      <image:caption>Table Beer with Black Limes – 2.9% Citrus Rind, Dried Herbs, Black Pepper. Loomi lime, AKA black lime, is a dried lime that adds an earthy and slightly funky depth and intrigue, brightening the citrus elements that exist in the base beer.</image:caption>
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      <image:title>Beer - Chaise Razz</image:title>
      <image:caption>Table Beer with Raspberries – 2.9% Juice, Compote, U-Pick. Made with 22% fruit by weight, this beer bursts with vibrant color, bold aroma, and juicy flavor. It’s radiant, sweet and tart - everything you’d want in a refreshing summer berry brew.</image:caption>
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      <image:title>Beer - Chaise, You've Got It Goin' On</image:title>
      <image:caption>Table Beer with NZ Hops – 2.9% Lychee, Gooseberries, Grape Skins. We haven’t forgotten the hop lovers! Our fave New Zealand hops accentuate Chaise with added notes of tropical fruit and grape, all while keeping it effortlessly drinkable.</image:caption>
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      <image:title>Beer - Take A Slice</image:title>
      <image:caption>Orange Wheat Wild Ale, 6.0% ABV Citrus Blossoms,  Dried Rosemary, Fanta.Spring has sprung… or at least we’re dreamcasting it into fruition with this easy-drinking taste of those idyllic Pacific Coast landscapes. Fresh Navel oranges feature as the star of the show, and in order to extract the fruit’s full expression, we saturated the brew with whole orchards at multiple stages in the process, exposing all of the elements, from peel to pith. Zero waste! It’s a refreshing, low acidity medley of citrus, herbs, and a touch of funk - the perfect representation of our Wild Things line - here to change the game with wild beers, making them approachable and accessible while maintaining the complexity and character we love from this style. In collaboration with the Alberta Craft Alliance, this is only the second WT sleek that will be available outside the taproom, and only at select retail partners. Chuck one in your backpack to enjoy while picking those spring flowers, cos this’ll be gone just as quick.</image:caption>
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      <image:title>Beer - Secret Door</image:title>
      <image:caption>Hibiscus Wild Ale, 4.0% ABV Minute Maid, Ice Pops, Lemon Zest. Unveiling the unexpected, this bewitching synergy of berries, fruit punch, &amp; lemon zest is made magic by a touch of funk and a pleasantly tart finish. Inspired by the wickedly popular Potion Approaching, this rosé tinted blend of wild beers is a light, refreshing, and super-crushable libation that will leave you spellbound. This is our smallest run of Wild Things to date, so we’re going to make it very clear - this is a taproom exclusive that will be gone in the wave of a wand.  (4x355ml)</image:caption>
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      <image:title>Beer - Perpetual Bliss</image:title>
      <image:caption>Watermelon Mint Wild Ale, 3.7% ABV Notes of: Cucumber Rind, Agua Fresca, Limeade 400kg of cool, crisp watermelon blends with freshly picked mint for the ultimate summer sipper. Lightly funky with a refreshing cucumber-esque splash, this perfectly balanced brew is ideal for savoring the last warm days of the season. Malt: Hogarth Malted Wheat Hops: Water Valley Goldings, Water Valley Nugget Yeast: House Culture</image:caption>
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      <image:caption>Strawberry Wild Ale, 6.4% ABV. Notes of: Fruit Leather, Wildflower Honey, Herbs de Provence. Fruity, herbal, and arresting. You could make yourself some strawberry and wildflower honey fruit leather for a picnic among the herbs in Provence, or you could drink this beer. Ideally you do the latter followed by the former and tell us how accurate the comparison is.</image:caption>
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      <image:caption>Bush Berry Wild Ale, 6.2% ABV Notes of: Fruit Punch, Rose Petals, Compote. Bright, berry-forward, and dry to finish, this wild one is for you if you’re into natural wines, picture-perfect pours, and shoving handfuls of raspberries into your mouth instead of the basket at the U-pick farm. Basically tastes like a flood of memories.</image:caption>
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      <image:title>Beer - Tea For The Tillerman</image:title>
      <image:caption>Earl Grey Wild Ale, 5.7% ABV Notes Of: Orange Blossom, Lemon Peel, Sun Tea. Oh, baby, baby, it’s a wild one. Citrusy, fresh, and faintly floral, this summer libation is sure to be the life of the garden party. We used the same dry-hopped base we did with Rebel Girl before adding organic black tea and bergamot peel to really get those pinkies popping. Brewed as an ode to one of the first mixed culture beers we ever made (Bergamot Brett Saison, iykyk), this beer is steeped with everything we’ve learned in the five years since! It’s perfectly reminiscent of happy days spent orchard-adjacent. Join a few cool cats for a pint ‘round ours or cut your visit short and grab some to go, we’ll be seeing you either way—this is a taproom exclusive.</image:caption>
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      <image:caption>Alberta Wild Ale, 4.5% ABV Notes of: Tangerine, Wheat Fields, Barnyard, Lime Hey, buddy, our newest wild thing is especially free-spirited. Rustic, delicious, and funky with fresh, it wafts of our shared Albertan stomping grounds—but less pavements and more pasture. Think lime zest, fresh wheat, hay bails, and even goats! It’s highly carbonated, beautifully balanced, and finishes by tugging at your tart strings. We got our hops from just down the road @wvhops, and our malt from just up the street via @hogarthmalt. This is actually the first beer we’ve ever brewed using only Albertan ingredients. Also for the first time, not one of those ingredients was barley. Not for the first time, we’re stoked with how things turned out and eager for you to try it for yourself. This one is a taproom exclusive, and in very limited quantities, so settle down for a pint or grab a 4-pack to go! Malt: Hogarth Malted Wheat Hops: Water Valley Goldings, Water Valley Nugget Yeast: House Culture</image:caption>
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      <image:title>Beer - Rebel Girl</image:title>
      <image:caption>Modern Saison, 5.7% ABV Yuzu, U-pick Farm, Zippy,. Made with the 2022 Pink Boots Hop Blend, this beer is a weird and wonderful blend of a juicy, hazy IPA and wild saison. Brewed for serious drinkability, this beer has light and bright acidity with a pillowy mouthfeel.</image:caption>
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      <image:caption>Wild IPA, 7.3% ABV Notes of: Tangerine, Orange Lollipop, Funk Bright and ripe with aromas of mature mixed fruit, this spin on a popular style is super drinkable. For fans of hoppy funk, we’ve messed with IPAs’ factory settings to bring you this wild take. It’s got zesty notes of orange and grapefruit made all the more fragrant after mixing with our own house culture and wild microbes. To achieve this finely balanced fruity acidity, we tried a little Tenderness (one of our previously released New England IPAs). We let Tenderness hang out with a single barrel of mixed culture golden sour for nine months, and let’s just say sparks flew and out came this beautiful baby. Aesthetically, it’s a deep orange and slightly opaque in the glass, perfect for sipping as a part of an autumnal sundown ritual. Malt: 2 Row, Munich, Malted Wheat, Raw Wheat, Flaked Wheat, Flaked Oats, Golden Naked Oats, Chit Hops: Citra, Citra CRYO, Citra Incognito, Enigma Yeast: Escarpment Foggy, The Establishment House Culture (wild yeast and bacteria)</image:caption>
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      <image:title>Beer - Nature's Candy</image:title>
      <image:caption>White Peach Wild Ale - Fermented on 30% by weight whole white peaches Notes of: Juice Boxes, White Wine, Field Flowers The name of this, the second in our sleek can series is hardly a stretch. This unblended beer was all about putting nature’s candy in your hand, via can. To quote Jack Black as Bowser: “Peaches, peaches, peaches, peaches, peaches.” And while these peaches do indeed come from a can, before they were put there by a man, they were delivered fresh, juicy and en masse from our friends at @soutofarms who gave us their whole season’s harvest. Then, onto our peachy foundations we poured a freshly brewed Saison made with 100% @hogarthmalt and @redshedmalting malts. Patience was the next addition to this recipe and we needed a lot of it. After 7 months of holding our breath and another 5 to condition in cans, that long awaited first taste was everything we hoped for and more. It’s got obvious notes of stone fruit and some more subtle citrus and floral tinges from the hops. As it happens, you don’t have to move to the country to drink a lot of peaches. You just have to swing by our taproom (located very much in the city) to grab a 4-pack of Nature’s Candy. From there you can chart a course to whatever setting you wish to sip this from! Malt: Hogarth Malting Undermodified Pils, Chit, Vienna, and Red Shed Malting Malted Oats, Raw Wheat Hops: Triskel, Aged 2008 Nugget Whole Leaf Yeast: WY3724, Wild yeast and bacteria from the fruit skins of the white peache</image:caption>
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      <image:title>Beer - Chaise Longue</image:title>
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      <image:caption>PURE PHASE Triple Hazy IPA - 10% Pineapple Tidbits, Soft Serve, Candied Lemons Because we’re not just always honing our craft, we’re also always deepening our palates, each release discovers new constellations of flavour unveiled in each unique hop blend, and each individual lot. This is supplemented by our love of experimenting with the newest advanced hop products, which truly spawns an infinite horizon. This hazy is another ode to our love for NZ hops, revealing hawaiian punch, soft serve vanilla ice cream, and just a touch of resin. Our one and only triple of 2025 was our highest rated, and we think the 2026 edition has gone above and beyond.</image:caption>
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      <image:caption>ELECTRIC MAINLINE Imperial Hazy IPA - 8.2% Funfetti Cake Mix, Granny’s Strawberry Candies, Go-Go Juice Wouldn’t be a celebration without a couple of white cans, eh? We’re lucky enough to live in and around some of the best grain on earth, and being able to source fresh from the field is a big part of what makes our IPAs drink like riding a giant down pillow through the fluffy sky sanctuary. This high voltage hazy will have rainbow dunkaroos, gummy worms, guava, plum, and pear ebbing and flowing from your palate, and it’s so absolutely quaffable you’re gonna want to find every possible excuse to dive in.</image:caption>
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      <image:caption>MOUNTAINS MADE OF CLOUDS Imperial Hazy IPA - 8.2% Nerds Rope, Fresh Squeezed OJ, Kush The last of our white cans for 2025 is here—and what a year it's been. We’ve crafted 7 of our famous imperial hazy IPAs, culminating in this hop leviathan. Imagine the brewers unleashed in a Tropicana factory, infusing the entire New Zealand hop crop into one glorious mix. The result is a liquid cumulus, so velvety soft you'll wonder if it's beer or whipped cream. Consider this your invitation to an effortless ascent. No climbing required.</image:caption>
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      <image:caption>TRIPPIN’ THE LIFE FANTASTIC Imperial Hazy IPA - 8.2% Orange Creme Savers, Welch's Grape Juice, Mango Pineapple Julius. There’s a method to the delicious madness of every white can, starting with a fruit-forward, creamy base beer; the true identity of each release is discovered through dry-hop trials. These intimate blending sessions are where we challenge our palates and let the hops guide us. This round delivers waves of tropical pineapple and mango, grape juice, and bright citrus, all balanced by a smooth, pillowy body. Don't just drink it—savor it. The details you discover are a testament to the craft within every glass.</image:caption>
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      <image:caption>ESCAPE VELOCITY Imperial Hazy IPA - 8.2% Mango Sticky Rice, Pineapple Smoothie, Sweet Diesel An experience as epic as its namesake, we’re excited and proud as members of @ freestylehops’ Research Collective experimental hop program to be one of the first breweries in Canada to feature the innovative new hop Tropical Fusion from these absolutely legendary New Zealand growers. We built upon this magical, mysterious, one-of-a-kind hop with a motherload of Riwaka, Nelson Sauvin, and Motueka. The alchemy is all juice with exotic fruits like yuzu, kumquat, pineapple, banana, and mango all making themselves known. Need a getaway? This is paradise in a white can.</image:caption>
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      <image:caption>FLOATING VIBES Imperial Hazy IPA, 8.2% Tropical Mix Hi-Chews, Pineapple Fluff, Orange Sherbet Our hand selected Citra is the celestial guide in this pillowy smooth, pale yellow legend in the making. Bursting with complexity, pineapple, mango, papaya, citrus, and berries all tickle your palate in a tropical bombshell that’s serving more produce than Carmen Miranda’s iconic Tutti Fruity Hat. Just a cheeky nip and you will find the vibes are not only effortless, but impeccable. Hops: Citra, Freestyle Nectaron, Citra HyperBoost</image:caption>
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      <image:caption>HIGH VISCERAL Imperial Hazy IPA - 8.2% Golden Kiwis, Guava, Mango Nectar. Good luck keeping a poker face when this tropical stunner hits your nose. Our hand-selected hops shine bright, bursting with juicy, exotic fruits wrapped in a silky-smooth ride. Each sip dives deep into the equator with that perfect kiss of dankness on the finish. As per every White Can, this is limited edition - don’t miss it! Hops: Citra, Motueka, Citra HyperBoost</image:caption>
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      <image:caption>I THINK I’M IN LOVE Triple Hazy IPA - 10.2% Fresh Pressed OJ, Electric Lettuce, Mango Lassi. Get ready to sing it from the rooftops - this dank &amp; fruity heavily-hopped haze bomb will leave you swooning hard. Made with 100% New Zealand hops from our friends at Freestyle, this stone-cold stunner achieves the perfect equilibrium, eliminating any boozy sensation or hop burn that can come with the high-alc, high-hopped territory. Paying homage to our anniversary triple IPA release, it also unifies the trifecta with a hop from each of the other beers. We don’t do these often, in fact, this is only the second triple hazy IPA we’ve ever released, so make sure this isn’t the one that gets away. Hops: Rakau, Motueka, Nelson Sauvin</image:caption>
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      <image:caption>ALL OF MY MY THOUGHTS Imperial Hazy IPA - 8.2% Sweet Diesel, Strawberry Starburst, Swedish Berries When it comes to IPAs we’d bet a pretty penny your first thought isn’t berries. Thanks to the hard work of Riwaka &amp; friends, we’ve concocted a strawberry and cream dream with no extras added. After just one sip, the entirety of your neural network will be devoted to pondering how hops alone can leave a sweet impression of a juicy berry medley, and maybe somewhere in those musings you’ll uncover the answer to the ultimate question of life, the universe, and everything. Hops: Riwaka, Motueka, Citra</image:caption>
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      <image:caption>ALIVE IN THE SUPERUNKNOWN Imperial Hazy IPA, 8.2% ABV Lychee Jellies, Candied Pineapple, Mango Nectar. If first impressions animate the experience that follows, right out the gates you’ll be lusting for life with the dense, sunshine yellow haze and exhilarating tropical aroma of our latest White Can. We’ve turned those Riwaka and Nelson Sauvin hops up to 11, leaving a super sized impression of juicy sweet lychee, pineapple and mango, without sacrificing that pillowy mouthfeel these IPAs are known for.  Let it steal your mind and your soul here in the taproom, online or any of your fave known EST retailers. Hops: Riwaka, Nelson Sauvin</image:caption>
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      <image:caption>WALKING ON THE MOON Imperial Hazy IPA, 8.3% ABV Lemon Meringue, Pulp, Papaya Sorbet. Vibrant in the glass, delectably citrusy on the nose and blessed with an oh-so creamy mouthfeel, Walking on the Moon continues the crème de la crème legacy of our white cans. It’s cosmically fresh and packed with hand-selected lots of Motueka and Idaho 7 for maximum aroma, so strap in. One small sip for you, one pillowy leap for your tastebuds. Hops: Motueka, Idaho 7, Mosaic HyperBoost</image:caption>
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      <image:caption>CHROMESTHESIA Imperial Hazy IPA, 8.2% ABV Mango, Tropical AF, Jazz Cabbage. If this beer went by a human name, it would be Nelson. We used three distinct lots of Nelson Sauvin hops and experimental Mosaic 701 flowable to bring the bright mango and berry qualities that mainly can be described as “Tropical AF”.</image:caption>
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      <image:caption>FUZZY LOGIC Imperial New England IPA, 8.7% ABV With this beer, we’ve filled another chair within our growing ghost orchestra! Like all the other white canned wonders with which it floats in space, this NEIPA is downy soft but hits deceivingly hard on the ABV scale. To say the least, this beer is a trip and it begins from the moment you crack the can. Prepare to be greeted by an undeniable smell of fuzzy peach candies - we’re talking about the fresh from the bag, perfectly soft ones that you dreamed of as a kid. We achieved this beer’s illogical levels of plush thanks in part to experimental hop 1019, a product of Hop Breeding Company’s mad design. Its yield is a tasty mix of tropical, stone fruit, and peach gummy flavours, a little heavier on the fuzzy peach side when it comes to the aroma. In fact, it was its peachiness that got us keen on the name. Yeah, the logic behind it might be fuzzy, but the resulting ensemble is nothing if not tight. If you can’t seem to find the right direction, steer yourself towards the taproom. Getting your hands on this before the moment’s gone is at least one way to keep your heart away from harm. Hops: HBC 1019, Citra</image:caption>
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      <image:caption>DREAM WITHIN A DREAM Imperial Hazy IPA, 8.8% ABV Dole Whip, Hi-Chew, Mary Jane This beer is visually creamy and positively dreamy—the clue really is in the name. Lucious, lucid notes of the devil’s lettuce are at the forefront of the aromatic profile before the supporting hops waft through with their delicious overripe fruity sorbet influence. It’s a beer fit for a party, our 5th Anniversary party, to be specific. The malt bill is reminiscent of past faves, but we changed the way we hopped this one by hitting it hard with Riwaka at the dry-hop stage to create something bigger and bolder. They say a little* Riwaka goes a long way, and they’re not wrong—and neither were we when we asked “just how far?” in the making of this beer. If you think it sounds amazing, let us avow, it really is. Do the right thing and check out some drops of this golden dew for yourself. *a little more than a little</image:caption>
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      <image:caption>RIVERS OF MIND Imperial Hazy IPA, 8.2% ABV YOP, Orange Julius, Plush Adding to the steady stream of hazy, hoppy beers we’ve been cranking out, we present Rivers of Mind, our freshest white can wonder. Expect to get swept away by a plush river of sweet, creamy oats, and Orange Julius. If you dug Instant Crush, Rivers has your number. We took everything about Instant Crush that set hearts aflutter and palates aflame and cranked it up to 11, proving that not only can lightning strike twice, it can hit harder the second time. Proving also that our infatuation with NZ hops has a little more lasting power than flash-in-the-pan puppy love, we used a blend of hops to nail our desired level of flavour, haze, and aroma drip, ¾ of which are from New Zealand.</image:caption>
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      <image:caption>SUCH GREAT HEIGHTS Imperial New England IPA, 8.0% ABV Complex like a fine wine, crushable like the best summer beers, with this brew we achieved some pretty lofty goals. Taking this beer to such great heights is our liberal use of Nelson Sauvin hops. Thusly named for its similarities with white wine grape Sauvignon Blanc, this NZ-born hop is pretty young and decidedly wild. Wild, but worth it for the lush gooseberry and creamsicle notes it wrote all over this brew. In the case of this beer, we actually used Nelson Sauvin two ways: in its standard raw hop pellet form and as a SubZero remix. If you caught wind of Breezeblocks before this, you heard a bit about SubZero. As a refresher, it’s a new concentrated lupulin product by @freestylehops that allows crafty brewers like us to level up our cold-side hop game. And don’t fear the lofty ABV! Instead, expect to enjoy the roundest, smoothest brew we’ve ever contained within cans. We don’t know about you, but we’re thinking it’s a sign that you should come down now to cop this latest white-can wonder for yourself. Hops: Nelson Sauvin, Nelson Sauvin Subzero Hop Kief, Citra, Idaho 7</image:caption>
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      <image:caption>SYMPHONY FOR CLOUDMAKING Double India Pale Ale, 8.4% We’ve been wrapped up in making new things, like this: the freshest addition to our milky white series, a beer we feel anything but neutral about. Contain your curiosity no more, and instead welcome, Symphony for Cloudmaking. The further we go in pursuit of clouds, the higher they seem to drift. There’s nothing imaginary about this beer, and you don’t even have to become a member of the secret society of cloudmakers to take part in a portion of these fine droplets. In this case, a cloud is a powerful thing. Prepare yourself for an unstoppably quenchable whirlwind of papaya, pineapple, honeydew, orange marmalade - all elevated by a cheeky note of Cannabis. Meteorologically speaking, this brew is more akin to a downpour than a sprinkle—as is the case with all our white can IPAs. Long story short, it’s a trip. Take a trip down to the taproom to see for yourself. Arrive by automobile, by bicycle, or on foot. Always, always breathe a word of it to another and be sure to stock your refrigerator full of these. Malt: 2 Row, Flaked Oats, Malted Wheat, Chit Hops: Nelson Sauvin, HBC 586, Idaho 7, Bravo Yeast: @Escarpmentlabs Foggy London Cloud: Maker</image:caption>
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      <image:caption>PATTERN OF MIND Imperial New England IPA, 8.4% ABV Right off the hop, we’ve been exclusively using Foggy London for all our hazy pops. But something else we’ve always done is experiment and the time was ripe for us to relinquish a modicum of control when it comes to the yeast variable. And so, today’s the day we launch our first foray into multi-yeast IPAs! We tapped two of our favourite yeasts to engage in a bit of a team lift on the fermentation front: Foggy London, our old faithful, and Thiol Libre, our new flame out of Escarpment Laboratories. This is our 3rd IPA in a row using Thiol Libre, mind you—so we guess you could call it a bit of a pattern, one with a highly tropical motif. Don’t try to act cool, guarantee your own peace of mind by snagging Pattern of Mind from the taproom or the cold craft section of your favourite-est stockist. The mind’s trapdoor is the mouth, down the escape hatch. Malt: 2 Row, Malted Wheat, Chit Malt, Flaked Oats, Flaked Wheat Hops: Galaxy, Cashmere, Idaho 7, Citra, Cryo Pop Yeast: Escarpment Laboratories Thiol Libre co-fermented with Foggy London Euphoric: Ouroboric</image:caption>
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      <image:caption>DREAM SYNOPSIS Imperial New England IPA with Phantasm, 8.5% ABV We’re irrationally excited to present Dream Synopsis: our second snow-white can, featuring the magic that is Phantasm. If you can conjure up visions of the past, you might remember us describing Phantasm as performance-enhancing drugs for hops. Well, for its encore, we’re kicking things up another notch (they said it couldn’t be done!) with Escarpment Laboratories brand spankin’, first ever thiol-enhanced yeast: Thiol Libre. Ah—and we cannot stress this enough—rriba! Escarpment Laboratories bred this super secret yeast strain, making this exclusive-to-Canada ingredient the product of international effort. This yeast somehow liberates even more tropical thiol aromas from the base, saving brewers the trouble of adding more hops or adjuncts. But it’s fun getting into trouble, so we added heaps of hops for the heaven of it! We smashed oodles of hops in the whirlpool, dry hop, and even the mash, so you can expect the tropical fruit notes to hit you like a wicked gale.  Thiol-liberated beers boast notes of guava and passionfruit, when they’re brewed with hops high in bound thiols. Like the not-normally-fruity classics: Cascade and Saaz. Although we absolutely chose to also use our favorites Citra and Simcoe anyway. Stop by the taproom to try this miracle of modern science, or control the variables and sip it from a can in the comfort of your own home. Either way, say goodbye to everything you’ve come to expect. Malt: 2 Row, Flaked Oats, Flaked Wheat, Malted Wheat, Chit Hops: Citra, Simcoe, Cascade (mash-hop), Saaz (mash-hop) Yeast: Escarpment Laboratories Thiol Libre Phantasm: Realized</image:caption>
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      <image:caption>IRRATIONAL THINGS Imperial New England IPA with Phantasm, 8.5% ABV Bronze - 2021 Alberta Beer Awards If we told you we were going to use freeze dried Marlborough Sauvignon Blanc grape skin in our next Imperial New England IPA, would you accuse us of Irrational Things? Because we’d plead guilty. We’re also guilty of being the first Alberta brewery to get our hands on this magic dust—we don’t mean to brag, it came up organically! This experimental product goes by the name Phantasm, which is fitting since it’s basically our phantasy. While still in its infancy, Phantasm lets select breweries dabble in their rad science, and we’re so pumped they consider us worthy. By harnessing the power of this powder’s mighty thiols, we synergistically supercharged the already bountiful hops typical of the style. The human sniffer is super sensitive to thiols, so by inviting them to the party at the active fermentation phase, we were able to crank the tropical notes to a veritable boom. We wouldn’t go so far as to call Phantasm performance enhancing drugs for hops, but it’s like a performance enhancing drug for hops! Cheers, mates. Malt: 2 Row, Flaked Oats, Flaked Wheat, Malted Wheat, Chit Malt Hops: Galaxy, Equanot, Azacca, Citra Incognito, Mosaic Cryo Yeast: Escarpment Laboratories Foggy London Phantasm: You betcha Rad: Science</image:caption>
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      <image:caption>WE ARE FLOATING IN SPACE Triple New England IPA, 10.5% ABV Oh, baby! We’re getting strong today—dreaming big and hopping bigger. This deceptively downy Triple New England IPA does what the style suggests and brings the hops in an astronomically Milky Way. We more than dabbled in saturating products like Incognito which, besides being a definite misnomer, is a liquid concentrate aimed at achieving gratuitous levels of hoppy conspicuousness. Then, as a part of the ongoing game of one-upmanship we’re playing against ourselves, we threw another hop supercharger into the mix in the form of Cryo hops. Cryo is essentially freeze-dried lupulin, and lupulin is essentially the good stuff from the hop cone—AKA the sticky icky of the beer world and a good word to have up your sleeve for your next game of Scrabble. This beer offers Michelin Man-levels of lofty lightness but tips the scales at 10.5%—so there’s no overstating the gravity of this (hover)craft beer. You won’t be able to help but fall in love with this fruity TRIPA NEIPA, and it’s smooth enough to make you think it’s falling in love with you, too. Tether yourself to this juice and float into orbit, or pour one out for the massive amount of Citra hops that were harmed in the making of it. Malt: Origin Malting Pilsner, 2 Row, Flaked Oats, Flaked Wheat, Malted Wheat, Cara-Pils Hops: Citra, Citra Incognito, Citra Cryo, Nelson Sauvin Yeast: Escarpment Laboratories Foggy London Zero: G</image:caption>
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      <image:caption>ATARAXIA Imperial New England IPA, 8.0% ABV Inside it hits you up. You care about what you drink. Maybe it’s a certain reverence for hops. Or maybe it’s a desire for a serene state of palate calmness — a ‘haze craze’ for the senses. Whatever it is, only a tropical haziness of flavours and aromas derived from hops, will quench your existential thirst. Get with ataraxia, slip into hazy psychedelia. Then kick back and be the wizard of your own sensory existence with this strong, but velvety smooth, Imperial New England IPA. Double dry-hopped with hops flown in from the land down under, every sip is a flavour trip below the equator. This beer leads hard but lands soft, with bright citrus and fresh tropical fruit, a massively hoppy flavour that shows bitter restraint. So, even if your search for transcendence goes unanswered, and results in nothing but a mid-afternoon beer run, at least you can spend the remainder of your day sipping away. Hops: Can confirm.</image:caption>
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      <image:caption>STRANGE POWERS Imperial New England IPA, 8.4% ABV For this, the 4th of our Imperial New England IPAs thus far, our objective was clear (though lofty) – as it is with all our NEIPAs – to make an even better tasting hazy than our last. So we began chasing big flavour, and the results were staggering. We opted for malt as featherlight in flavour as the finished product feels on your tongue – malt lighter even than one of the more noted featherweights: Pilsner. Heidelberg is its name, subtlety is its game. But the malt might be the only subtle thing about this otherwise strangely powerful beer. The field forces of yeast and hops combine, biotransforming for a surprisingly fruitful yield. With hop-heavy propulsion units like these, the power we have to invoke is patience – it takes extra time to make them right, and even more time for them to come into their own. We go so far as to keep these cans in our clutches after they’re ready for the shelves so that you can consume them close to their prime. Because the consumer’s king...and unhappiness is treason. Malt: German Heidelberg, Flaked Oats, Flaked Wheat, Malted Wheat Yeast: Escarpment Labs Foggy London Hops: Yes Powerful? Strangely</image:caption>
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      <image:caption>SOCIAL CANDY Imperial New England IPA, 8.5% ABV For our next trick, we present this treat – and it really wants to be your friend. Social Candy packs a colossal punch of an ABV in a polite, unassuming wave. We’re not saying you should drink it to cave in to social pressure and just fit in and be like everyone else, we’re saying you should try it because you’d need Kepler 1 to study this star’s brightness. Like our other Imperial NEIPAs that came before it, it‘ll have you looking through a protein polyphenol hop haze and is an optimal upper. Either way, just stop all your thinking, it’s no good for your soul. This, however is. It’s basically double dry-hopped soup for the soul. The balance between the pleasant hop bitterness and a sweetness far more subtle than its name teeters perfectly before toppling you over. This beer pairs as perfectly with a solo stoop hang as tea does with crumpets. Prepare to get steeped. Malt: German Pilsner, Golden Promise, Flaked Wheat, Flaked Oats, Malted Wheat Hops: Citra, Cryo Citra, Strata, Cashmere, Mosaic Yeast: Escarpment Labs Foggy London Psych! It’s a delight.</image:caption>
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      <image:caption>FLOAT ALONG Imperial New England IPA, 8.2% ABV When we launched Ghost Machine, we said it was a specter that wouldn’t be making a comeback. We never said another ghostly Imperial NEIPA wouldn’t Float Along some day in a similar costume. Hey, today’s a day: the perfect day to take a balmy vacation to the sunniest corner of your couch/apartment/balcony/yard. Stare into the dreamy protein polyphenol hop haze as it suspends in your glass, like we’re all suspended in time. Every waft and sip: the perfect balance between soft bitterness and the kind of sweetness that only fruit at the brink of becoming over-ripe can bring. Double dry-hopped as high as our hopes that you grab ahold of this hard-hitting, duvet-drinking delight while it lasts. May strictly the sweetest of dreams hold you aloft on an overstuffed mattress of wheat and oats, my dudes. Now, Float Along. Malt: Origin Malting Co. Pilsner, Golden Promise, 2 Row, Flaked Oats, Flaked Wheat, Malted Wheat Hops: Galaxy, Citra, Mosaic, Cashmere, Cryo Simcoe Yeast: Escarpment Labs Foggy London Strong: And how!⁣</image:caption>
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      <image:caption>GHOST MACHINE Double Dry Hopped Imperial New England IPA,⁣⁣ 8.5%⁣⁣ ABV Bronze - 2020 Alberta Beer Awards The manifestation of everything we've learned so far about making great NEIPA's, Ghost Machine focuses it all in one ghostly beverage. We could tell you the Ghost Machine experience is like eating ripe mango, on tour of a hop processing facility, while getting dunked in a pool of papaya puree, but it's probably better to find out for yourself. Vanishing soon, this one won't be making a comeback.⁣⁣ Hops: Galaxy, Idaho 7, Mosaic, Cashmere, Simcoe⁣⁣ Malt: Golden Promise, 2-Row, Flaked Oats, Flaked Wheat, Chit Malt⁣⁣ Yeast: Escarpment London Foggy⁣⁣ Tropical Fruit: Surprisingly not!⁣⁣</image:caption>
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      <image:caption>Infinite Resurrection Barrel-Aged Imperial Stout - 11.9% Cognac Chocolate, Molasses Cookies, Nougat We’re closing out stout season by once again letting the barrels—and the beer—speak for themselves. This Imperial Stout was aged for an average of 15 months in  Willet and Heaven Hill Bourbon barrels and a Whiskey barrel from friends and locals Burwood Distillery. Be reborn in velvety layers of cocoa, medjool dates, and rich, warming liqueur. Sip it slowly, but nab your stash quickly! We reckon we saved the best for last.</image:caption>
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      <image:caption>Beware Of Darkness Barrel Aged Blend of Imperial Stout and Barleywine - 11.9% Fruit &amp; Nut Chocolate Bar, Mackintosh's Toffee, Figgy Pudding The best collaborations are born in philosophy, and in joining forces with our friends at the incomparable Slow Pour, we’re elevating our reverence for the intentional into the cosmos. This unique blend melds our first-ever barleywine with three imperial stout barrels, all aged in an elite quartet of Heaven Hill, Wild Turkey, Buffalo Trace, and Willett. Intimately familiar with the magic of time, we let these legendary barrels do the talking. What they whisper is profound and commanding: notes of dark fruit and rich chocolate wrapped in a luscious bourbon blanket. Perfectly warming on a snowy holiday evening.</image:caption>
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      <image:caption>MOTHER ABYSS Barrel-Aged Imperial Stout with Mexican and Ugandan Vanilla - 11.9% Roasted Marshmallows, Cherry Cordials, Chocolate Caramel Frappuccino For our third foray into stout season, we treated vanilla not as an ingredient, but as the main event, exploring seven global varieties to find the perfect blend, one that harmonizes with the character of our Willet Bourbon barrels. The result is a creamy and decadent midnight brew, evoking fire-kissed marshmallows and black forest cake, all anchored by a deep, multidimensional roast. Like all of our barrel-aged stouts, there’s a story in every sip.</image:caption>
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      <image:caption>OBLIVION’S PEAK Barrel-Aged Imperial Stout with Peanuts and Cacao Nibs - 11.9% Reese’s Puffs, Chocolate Bourbon Truffles, Peanut Brittle The first of several barrel-aged imperial stouts we’ve got planned for this year’s sweater weather, this absolutely decadent slow sipper was aged in a trio of elite Buffalo Trace, Wild Turkey, and Willet bourbon barrels, achieving a rich, luxurious pastry-inspired character. We built its complex profile from the ground up by hand roasting heaps of peanuts and pairing them with premium cacao nibs. More than just a beer, it's a deep, layered experience designed for peak coziness—your perfect companion for cool autumn nights. Start stout season right.  Chosen Barrels: Willet Bourbon barrel aged 8 months Wild Turkey Bourbon barrel aged 8 months Buffalo Trace Bourbon barrel aged 8 months</image:caption>
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      <image:caption>ETERNAL PROCESSION Barrel-Aged Imperial Stout - 11.6% Hot Cocoa Powder, English Toffee, Chocolate Covered Raisins. Wonders never cease, and the amount of flavour you can get from beer, barrels, and time is part of the beauty and mystique that keeps us fascinated. Simple in process, but complex in flavor, we decided to omit any additional ingredients this time around. Just a warm spotlight on massive beer aged up to 22 months in Willet Bourbon, Heaven Hill Bourbon, and Heaven Hill Malt Whiskey barrels… no big deal. The resulting notes of hot cocoa powder, brownie batter, rum lifesavers, and sticky toffee are complimented by oaky vanilla and deep notes of bourbon that intensify as you get into the beer. Get a can or four before they’re gone. Chosen Barrels: Willet Bourbon barrel aged 22 months Heaven Hill Bourbon barrel aged 8 months Heaven Hill Malt Whiskey barrel aged 8 months</image:caption>
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      <image:caption>CALCULATING INFINITY Bourbon Barrel Aged Imperial Stout, With Vanilla Beans, Cacao Nibs and Almonds, 11.8% ABV Chocolate Pudding, Brownie Batter, Cherry Cordial. Seemingly limitless in its complexity, this luscious seasonal sipper aces the test with hand-processed Ugandan and Ecuadorian vanilla beans, cacao nibs, and in an EST first, house roasted almonds. The deep notes of oak, bourbon, rum, and caramel from the Heaven Hill and Romero barrels shine mid-palate and the multidimensional character of this beer will leave you positively philosophical. Chosen barrels: Heaven Hill Bourbon and Romero Rum</image:caption>
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      <image:caption>INTO THE VOID Bourbon Barrel Aged Imperial Stout, 11.5% ABV This beer is special. It’s a culmination of many years of bourbon barrel ageing in select bourbon barrels, and meticulous blending sessions to create something truly magical. It’s a rich sipper that has depth and nuance that can’t be explained, can only be experienced. Chosen barrels: 2 Heaven Hill Bourbon barrels aged 12 months 1 Willet Bourbon barrel aged 12 months 1 Sazerac Bourbon barrel aged 2.5 years</image:caption>
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      <image:caption>RUNNING WITH THE DEVIL Bourbon Barrel Aged Imperial Stout with Coffee and Vanilla Beans, 11.0% ABV Deep in both colour and complexity, this Imperial Stout is a multilayered journey for the senses that should be approached more like a marathon than a sprint. It’s a rich, roasty blend of the best bits of some of our favourite broody libations: bourbon, coffee, and Stout. To sweeten the pot, we added whole vanilla beans for a devilishly subtle perceived sweetness—extract wouldn’t have cut it as a sacrifice to the dark lord! The barrel blending experience we’ve been raking in with our mixed culture brewing program is proving to be fruitful cross training for barrel-aged stouts! We aged the Stout in bourbon barrels for at least nine months before giving it a taste and dreaming up the best combinations. For this blend, we aged the beers in Willet, Basil Hayden, ASW (second-use), and Blis Maple syrup barrels. Another fun fact (and an argument for delayed gratification): Stouts this strong should be consumed on the warmer side and the taste will change as the temperature does. The slower you sip, the more scenic the trip! Run down to the tap room to try some of this tasty devil for yourself. Chosen barrels: Willet Basil Hayden ASW (second-use) Blis Maple Syrup (ex bourbon)</image:caption>
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      <image:caption>ENTER NIGHT Bourbon Barrel Aged Imperial Stout with Coconut, 10% ABV Made in Collaboration with Milk Jar Cando Co. This luscious stout is guaranteed to tuck you in and warm you from within, and anything but free from sin, entering the night at a super smooth and unassuming 10%. Yeah-yeah. Definitely not Snow White, this barrel-aged brew is dark. We took a fruity, rich ‘n roasty base and hit it with a lovely bunch of coconuts. Sweet. And of the things that will bite? We’ve got notes of bourbon from the barrels ASW Distillery (America’s most awarded craft whiskey distillery since 2018!) gave us to fiddle with. While we wish we could include everyone, supplies will be highly limited. So, get yourself to the taproom quick and grip one of these bad boys tight. And why not fill your other hand with Exit Light, the lit companion candle we made with Milk Jar Candle Co. —it’ll have you seeing coconut in a whole new (equally flattering) light. Malt: 2row, Flaked Oats, Carafa Special II, Caramel Steam, Chocolate, Midnight Wheat, Roasted Barley, Caramel 120 Hops: Magnum Yeast: US-05 Dragon’s: Fire</image:caption>
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      <image:caption>BACK POCKET Imperial Stout aged in Bourbon Barrels, 11.9% ABV Our first release in this series really took the cake, or rather, it gave it. Now, it’s taken us all this time to say...we’re ready to introduce our second Imperial Stout: Back Pocket, the latest trick up our sleeve. But this one marches to the beat of a different drum, or should we say, barrel. While barrel-aged beers are nothing new for us, the barrels we aged this one in are everything new to us! We used this bully to break in our six new Sazerac 13-yr bourbon barrels instead of using the red wine barrels we use for our mixed culture beers. We opted for bourbon because we wanted to coax out max amounts of the oak and spirit aroma leftover from the bourbon-making process, and because we welcome any opportunity to dabble in a whole new brewing playground. Once it was barrel-bound, we blended it to taste, leaving some of the barrels’ bounty out of the mix because it didn’t play as well with others. Or rather, it didn’t play as well with our vision for a balanced bourbon profile that compliments the rich chocolate and dark fruit notes of the seriously delicious Imperial Stout we brewed in the first place! And our vision was more than realized when notes of coconut and vanilla entered the chat. Maybe you’ll drink it with friends, maybe you’ll drink it when you’re alone, but wherever you enjoy it, we need to know: do you like it? Circle “yes” or “no”. Malt: 2row, Flaked Oats, Pale Chocolate, Midnight Wheat, Roasted Barley, Caramel Steam, Caramel 75, Carafa Special II Hops: Magnum Yeast: US-05 Barrels: 13-year-old Sazerac Bourbon Oh: Gee</image:caption>
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      <image:caption>CUT THE CAKE Imperial Stout with Cacao Nibs, 10.5% ABV Made in collaboration with Duchess Bakeshop This beer more than makes the cut, it takes the cake. For this, the debut of our new Imperial Stout series, we partnered with fellow Alberta business and Taste Canada Award winner, Duchess Bakeshop. Deliciously inspired by their signature chocolate cake, Duke Cake, the addition of cocoa nibs to this stout means it tastes just as decadent as we’d dared dream it would. Velvety and viciously viscous, this stout is well-balanced, pleasantly sweet, with a little lovin’ on the side. It’s far more similar to a modern pastry stout than a bitter Russian’s take on the style, though we trust the name already gave that away. You don’t need a scoop of ice cream to make Cut the Cake à la mode—baby, you know what I mean. You’ll have to be even stronger than this beer to fight the urge to pour yourself another slice. We hope you’re already saying “Gimme, gimme, gimme, gimme, gimme that cake,” because we’re happy to keep you satisfied and would never call you greedy for it. Malt: 2Row, Flaked Oats, Chocolate, Golden Naked Oats, Caramel 40 and 120, Midnight Wheat, Roast Barley Yeast: US-05 Hops: Magnum Batter: up.</image:caption>
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      <image:caption>IN THE SKY WITH DIAMONDS Imperial Sour with Passionfruit, Apricot, Orange Zest &amp; Dry Hops, 8.5% ABV All good things must come to an end, but the best ones go out with a bang, and our next beer is no exception. This grand, canned culmination of the LSD series is the aptly titled In The Sky With Diamonds. We’ve taken the greatest hits from the previous beers in the series and remastered them to bring you this super deluxe edition.  This beer was born in the deeply saturated overlapping portion of the Venn diagram depicting Tangerine Trees, Marmalade Skies, Cellophane Flowers, and Kaleidoscope Eyes. We took passionfruit, apricot, orange zest, and dry-hopped the whole equation to high heaven. It’s as fruity as you’d expect, tart as you like, and far more powerful than your palate would have you believe. Get some while there is some because this really is the last encore of beers following this naming convention. We wonder which naming convention will follow…We hope you have enjoyed the show. Malt: 2 Row, Malted Wheat, Chit Hops: Cryo Pop Fruit: Orange Zest, Passionfruit, Apricot Yeast: Escarpment Laboratories Kolsch Grand: Finale</image:caption>
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      <image:caption>TANGERINE TREES Dry-hopped Imperial Sour with Orange Zest, 8.0% ABV Finally, the picture-perfect scene is complete. Please welcome, Tangerine Trees: an Imperial Dry Hopped Sour. This beer follows some of the same rules as New England styles by chasing huge hop flavour with a fruity citrus flex. The juicy amplitude of this drip is amplified by orange zest, a move borrowed from another of Lucy’s own crown jewels. It’s definitely tangy, but only sweetly so—its blow softened by the style’s London-level fog. This is the only brew in the LSD crew that has at least one thing in common with all of its counterparts. It’s got Marmalade’s zest, Kaleidoscope’s skyward ABV, and Cellophane’s dry-hop pucker-up. It might just be the glue that holds the whole band together one day. We all get by with a little help from our friends, so grab some of yours and partake in a couple of pints at our taproom or crack cans from wherever—including a boat on a river or a bridge by a fountain. Sounds like a day in the life to us. Malt: 2 Row, Flaked Oats, Flaked Wheat Hops: Citra Incognito, Citra Yeast: Escarpment Laboratories Foggy London Tangerine: Dream</image:caption>
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      <image:caption>MARMALADE SKIES Catharina Sour with Apricot &amp; Orange Zest, 6.2% ABV This is the newest gem in our LSD crown collection, and it’s more citrine than diamond—at least in colour. Though not our first beer brewed in the Catharina Sour style, it’s every drip as deserving of a splashy spring debut. This edition is a super fruit fusion featuring apricot and orange zest that come together in a kaleidoscope of flavours and aromas ranging from its marmalade namesake all the way over to something m-more like a mimosa. It’s got a subtle sourness, more fruit flavour than most fruit salads, and chimes in at 6.2%—the perfect preserves for spreading over your pre-summer memories. Join us from the comfort and safety of your own patio as we raise our respective Marmalades in a toast that comes with the crusts already cut off. And don’t tell Jam Rock we said so, but some people are saying that the most progressive bands of all time (especially the British ones) have started calling their rehearsals marmalade sessions. Malt: 2Row, Flaked Wheat, Malted Wheat, Cara-Pils Yeast: Escarpment Laboratories Kolsch Fruit: Preserves</image:caption>
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      <image:caption>CELLOPHANE FLOWERS Passionfruit Dry-hopped Sour, 6.3% ABV It’s been a minute since we released another nod to our beloved Lucy, aloft and adrip with diamonds, but don’t trip, the wait was not in vain. We’re proud to present you with another honourary member of Sgt. Pep’s Lonely Heart Club that’s anything but bland: Cellophane Flowers. This beer isn’t unlike Kaleidoscope Eyes in that it’s a passionfruit sour, but it’s not quite like it either since we added a healthy helping of hops to the mix. We used Azacca hops, these flowers of yellow and green grow so incredibly high throughout America. They’re partially to praise for the tropical taste that makes everyone smile as they drift by. Since more flavours combine in this brew’s bouquet, the trick was in a perfectly balanced arrangement between the sour, fruity, and hoppy elements. We achieved this through post-fermentation hops to maintain the flavour and aroma of the Azacca without inviting the bitterness to compete with the fruit’s tart torridity. More approachable than Kaleidoscope Eyes in ABV, sure—but this potion pulls no punches when it comes to flavour. Sorry but it’s time to go. We hope Cellophane Flowers are flora you’re fond of. Malt: 2-Row, Flaked Oats, Flaked Wheat, Malted Wheat, Cara-Pils Yeast: Escarpment Labs Kolsch Hops: Azacca Stop: to drink the flowers</image:caption>
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      <image:caption>KALEIDOSCOPE EYES Imperial Catharina Sour with Apricot &amp; Passionfruit, 7.8% ABV We eased you into this style with Super Fusion, punching in at 5.5%. With that prerequisite behind us, we present our next masterclass in hobby-meets-big-league-brewing. It's a more demanding study – so we called upon our good friend, the Imperial system, to measure it. The distinct taste of fruits from opposite sides of the globe kaleid beautifully in the form of this Imperial Catharina Sour. Apricot, meet passionfruit. Passionfruit, meet apricot. Kaleidoscope Eyes, meet everyone. Talk about a powerful fruit punch. Emphasis on the powerful. Emphasis also on the punch – she'll send you sky-high. Malt: 2-Row, Malted Wheat Yeast: Foggy Hops: Magnum Colour: You can taste⁣</image:caption>
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      <image:caption>Vienna Lager - 5.5% Toasted Baguette, Dried Figs, Tobacco. Embracing traditional European brewing techniques, and only the world’s finest Vienna malt, we teamed up with Toronto stalwarts Burdock to craft the perfect autumnal lager. Easy drinking, yet deliciously complex, the toasty rich maltiness gives the impression of fresh baked bread smothered with dried dark fruits, all enhanced by a hint of floral spice. The cozy flavour profile, rounded out by a smooth finish, makes this an obvious choice for the golden season.</image:caption>
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      <image:title>Beer - New Friends</image:title>
      <image:caption>New Zealand Pilsner - 5.4% Lime Peel, White Grapefruit, Soda Crackers. It’s the end of summer and we are still in love with our fresh lot of NZ hops! This hop-forward Pilsner is brewed in like the hybrid Kölsch-style, using ale yeast at cold lager temperatures to create a beautifully crisp profile. The result is a burst of white wine aromas—think gooseberry, lychee, grapefruit, and lime—with a subtle, grainy malt backbone. Want to explore the range of these hops? Compare it with Old Friends - Hazy Pale Ale from our pals at Blindman Brewing. It's the perfect side-by-side tasting, available now at both our locations</image:caption>
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      <image:caption>Imperial Hazy IPA - 9.2% Fruit Loops Milk, Juicy Fruit Gum, Honeydew Gelato. Teamwork makes the dream work, and we were beyond excited to team up with our pals and renowned IPA factory at Ontario’s Badlands Brewing Company. We pooled our tried-and-true hazy-making strategies with one goal: to showcase the elite New Zealand Motueka hops we both love from Freestyle (@ freestylehops). It’s packed with a rich mix of melons, berries, tropical fruit, and a delicious cereal milk creaminess. It’s truly like drinking a big fluffy cloud of heavenly hops.</image:caption>
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      <image:title>Beer - Surfer Rosa</image:title>
      <image:caption>West Coast Pilsner - 4.8% Candied Pineapple, Mandarin Oranges, Strawberry Blossoms Catch the wave of this masterclass in West Coast Pilsner evolution. To brew this ultimate coastal crusher, we partnered with our friends at Vancouver’s Main Street Brewing—because who better than those who live where the Pacific does the heavy lifting? This collab throws European and New World hops as well as malts into the blender, blasting out a tropical cyclone, a squeeze of citrus, and just a kiss of pine. Crisp as a sea breeze, and as clear as the warm summer’s sky, grab a can and ride the flavour tide—before its last call o’clock.</image:caption>
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      <image:title>Beer - Jupiter Jazz</image:title>
      <image:caption>Moscow Mule Sour With Ginger, Lime, And Hibiscus - 6.1% ABV Tart, Refreshing, Zingy Made in collaboration with BUMP Festival @yycbump Label art by Leetia Lyons @leechuts Fortune favours the bold, and in the spirit of our fourth annual collaboration with BUMP,  we’re expanding our horizons, and embracing the intentional experimentation foundational to Calgary’s most immersive community art festival. This cocktail inspired quencher transcends the cosmos with the traditional lime and ginger of a mule, while defying convention with the berrylicious addition of hibiscus. We make beer to be enjoyed as a collective and this starbound spritzer is here to craft a vibe befitting this ever-evolving cityscape.</image:caption>
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      <image:caption>Sommerbier, 4.2% ABV Collaboration with Dageraad Brewing Tea Biscuits, Mixed Nuts, Flower Shop Inspired by our respective head brewers’ time drinking together in the Franconia Region of Germany, this kellerbier pays homage not only to a cherished style and familiar flavours, but to the incredible beer drinking culture you find across Europe - get ready for the biergarten, this sunshine banger is also low ABV for ultimate crushability. A young, and uniquely cloudy fresh lager, we wanted our riff on the kellerbier to stay true, so we used a blend of world renowned Weyermann heirloom Malts, which play a starring role alongside all-German hops for a lightly spicy and floral balance. Taste the history and let das gut times roll.</image:caption>
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      <image:caption>West Coast IPA - 7.1% Field Strawberries, Mary Jane, Evergreen Forest You already know two beers are better than one—so we doubled down with Long Hop and brewed what might be our favourite West Coast IPA yet. We love progressing this style, and this baby’s dialed in - crisp, dry, and snappy with juicy fruit vibes and a whiff of that devil’s lettuce. It’s got just enough bite to keep things interesting, and it’s as smooth as the warm summer days are long.</image:caption>
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      <image:caption>Hazy IPA - 6.8% Strawberry Wafers, Rockmelon, Extra Pulp OJ Beer is best shared with friends, and we reckon this collab with the award-winning Long Hop Brewing also proves that beer is also best brewed with friends. Playing to our strengths, this long overdue, creamy, dreamy collab deploys a unique hop combination that starts on the palate with some juicy sweet strawberries, oranges, and peaches, finishing smooth with a balancing hop bite. We made this hazy boy to be super easy drinking, just like its west coast counterpart.</image:caption>
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      <image:title>Beer - Pocketful Of Sunshine</image:title>
      <image:caption>Orange Wheat Ale - 5.0% Simply Orange, Mimosa, Tropicana We blitzed an entire grove worth of oranges - the whole kit and caboodle -  with our friends and neighbors at Annex to deliver another installment of our annual collaboration brew, and EST’s first-ever non-sour fruited beer. This sun-kissed adult OJ was inspired by a beer that’s absolutely massive in southern California, so you know it’s ideal to beat the heat. It’s juicy, crisp, dry, and refreshing, the perfect sip of summer.</image:caption>
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      <image:title>Beer - Whoa, Nelly!</image:title>
      <image:caption>Hazy IPA - 6.2% Orange Creamsicle, Geranium, Cantaloupe Hop-heads, assemble! We teamed up with our hop-happy pals at Irrational Brewing Company in Edmonton to go full tilt on one of our all-time faves from @freestylehops in New Zealand — Nelson Sauvin. We hit this brew with five different lots of the same hop in a variety of forms to provide a rounded, full expression - like a tropical fruit punch straight to the kisser. Think cantaloupe, orange, guava, and pineapple, with a supporting cast of lychee jellies, a whiff of weed, and a splash of heavy cream. It’s haze for days with that signature silky smooth mouthfeel, and combined with the rest of these stellar moves, ain’t no reason not to bask in the power and the glory of the full Nelson.</image:caption>
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      <image:title>Beer - Chelsea Morning</image:title>
      <image:caption>Chamomile and Honey Wheat Ale, 5.4% ABV Peach Tea, Pineappleweed, Honeysuckle. We humbly believe all of our beers are pretty special, but this one has several milestones that make it extra. It’s our first collab with Edmonton’s Polyrhythm Brewing, our first honey beer, and first non-wild beer to use tea. It’s also our annual Pink Boots beer, and was brewed by the ladies of EST &amp; Polyrhythm (two brewers named Chelsea, in fact) while using ingredients from 3 local women-led businesses - malt from Hogarth, whole leaf hops from Stormy Acres Hop Farm, and honey from MOB Honey. Girl Power to the max! The honey and chamomile provide unique aromas and flavours reminiscent of pineapple, stone fruit, and dried flowers and herbs. It’s a smooth, crisp, chart-topping duet for the ages.</image:caption>
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      <image:caption>Mexican Dark Lager - 4.6% ABV Fresh Pressed Tortillas, Toasted Marshmallows, Caffè Americano. When EST regulars Masa Mama (FKA Con Mi Taco, one of Calgary’s most hyped pop-ups) finally opened up their own brick and mortar space, celebrating with an authentic Mexican beer that pairs with their innovative cuisine was a no-brainer. Making this a true collab, we used an heirloom varietal white corn from Mexico called ‘Cacahuazintle’, which MM use to make their hand crafted, to-die-for tortillas. The result is a unique malt-forward brew that compliments the cornucopia of modern flavours these culinary legends are known for. Crisp &amp; crushable, you’re going to want to get lost in a glass or two, with a big ol’ plate of tacos, obviously.</image:caption>
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      <image:caption>Classic Pale Ale, 5.6% ABV Dad Approved, Nostalgia, Caramel. From the moment we got together with our pals at Tailgunner we knew we wanted to pay homage to the early days of craft beer, specifically the timeless Sierra Nevada Pale Ale. Worlds apart from the modern West Coast styles we've released of late, this weekend warrior features Cascade hops and a generous amount of caramel malt, giving you a highly drinkable and balanced old-school brew. Staying true to SN’s tried and tested techniques, we used fresh, whole cone hops and can-conditioned the beer, with the Tailgunner crew bringing the hops back to Canada from the exact same farm SN gets theirs. It’s a drinkable love letter to an absolute classic.</image:caption>
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      <image:caption>Hazy IPA, 6.2% ABV Pamplemousse, Orange Creamsicle, Wafer Cookies Our latest hazy reveals an orchard of sunlit citrus, rounded out by a velvety creaminess, creating a swirl of nostalgia that’s both refreshing and luxurious.</image:caption>
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      <image:title>Beer - Small Enough</image:title>
      <image:caption>Hazy Pale Ale, 3.8% ABV Runts, Citrus Peel, Refreshing At the intersection of body, flavour, and serious crushability, you’ll find this little stunner. A bouquet of citrus peels and chalky candy notes takes you the distance, while the dry, refreshing finish will leave you immediately wanting more. It’s everything you want it to be, and less than 4%.  Hops: Citra Galaxy, HBC 1019</image:caption>
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      <image:title>Beer - Earth, Wind, Vs. Fire</image:title>
      <image:caption>Earth, Wind, vs. Fire, Munich Lager, 4.8% ABV Baked Bread, Honey, Soft Like a crisp autumn afternoon in a glass, this malt-rich experience is explicitly refreshing with a seasonally appropriate touch of honeyed sweetness. Crafted with a novel heritage malt, it delivers a smooth, inviting flavor that honors this legendary style.  Made with our friends from the Energy vs. Climate podcast. Energy v. Climate is a conversation breaking down the trade-offs and hard truths of the energy transition in Alberta, Canada, and beyond with David Keith, Sara Hastings-Simon and Ed Whittingham.</image:caption>
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      <image:title>Beer - Daisy Chain</image:title>
      <image:caption>Japanese Lager, 4.8% ABV Crisp, Easy, Fresh Ultra crispy with a floral whisper, this light-bodied rice lager was crafted to quench the driest of thirsts. Effervescent and clear enough to catch sunbeams, this summer sipper will have you breathing a satiated ‘ahhh’ alongside the subtle, dry finish of each sip. The first of its kind brewed at the Establishment, Daisy Chain was made specially for raising a glass to the talent that brings vibrant public art to our spaces and day-to-day lives.</image:caption>
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      <image:caption>West Coast  IPA, 7.4% ABV Orange Blossom, Pine Resin, Mango Nectar Brewed in collaboration with our friends from Oregon, @crosbyhops, this is a modern take on a West Coast IPA and a true celebration of the base ingredient that they do oh, so well. It’s light in both colour and malt with none of that pesky caramel nonsense that sometimes polutes beers of this style. Comet, punchy Idaho 7, and Strata hops are the stars of this constellation—the whole thing coming together to paint a beautiful, balanced picture across your palate.   Crosby actually let us pick from some of their finest, most unique and exclusive lot, the dears. In fact, we literally followed our nose to select the specific and super special hops we used in this beer. So two can play at that game, Sam. Don’t space out, try some during your next routine visit down our way.</image:caption>
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      <image:title>Beer - Island In The Sun</image:title>
      <image:caption>Imperial Sour with Guava, Pineapple and Lime. 9.0% ABV This is no desert island, no sir. It’s a dessert island! Brewed in collaboration with @doughnutparty, this beer was bound to bring the flavour. Specifically, the island flavours of guava, pineapple, and lime! Like a mirage for your mouth, this citrusy sea actually tastes a little like a Mai Tai - no tropical destination required. While it tastes a lot like a vacation, best believe it’s a hardworking brew—so respect the ABV! We brewed this beer to be a balmy oasis in the cold dead of Canadian winter. So, when you’re not on a holiday, but you wanna feel it too, grab an Island In the Sun from our taproom or pick some up to sip at a place to call your own. Either way, hip-hip-hooray!</image:caption>
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      <image:title>Beer - Meet Me In The City</image:title>
      <image:caption>New Zealand Pilsner 5%, ABV When we re-welcomed the folks from BUMP (Beltline Urban Mural Project) to our taproom, one goal rang clear; just like the murals that adorn our city’s walls, this brew should be for the people. As the artists picked up their brushes, we dove into gentle, new-world hops and smooth malt. The final product is a New Zealand Pilsner that suggests artistic influences of the beloved ‘Part Time Model’, but earns its own spotlight as the more refined and crushable successor. Join us in raising a glass to reimagining more vibrant public spaces and celebrating the connection to our city that we all experience through public art.</image:caption>
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      <image:caption>Imperial New England IPA, 8.8% ABV Last time we worked with our pals at @eightyeightbrew we put smiles on every face, including our own! Now, more than a year later, combining forces again towards similar ends (a banging Imperial New England IPA) sounded like a good way to get our hands on a second serving of just what we needed. And just in time to brew our 1000th batch, to boot! This time, we hosted the party and invited what felt like 88 of our beer-brewing friends from Portland Street down to our house and got cracking. Thirsty to try out a few new technical tricks and flourishes, we brewed this beer using Salvo, a new hop product that’s basically supercharged lupulin in a semi-liquid form. Turns out this is an excellent way to guarantee a beer is absolutely dripping in hop intensity without proportionate bitterness—science really does rule! Even though it weighs in with an appropriate ABV of 8.8, this beer is a bit of a concealed weapon. The debittered lupulin concentrate we mentioned helps it taste tamer than it is, and even takes some credit for its juicy (practically pulpy!) appearance in the glass. Don’t walk away, try some of these fresh squeezed good vibes for yourself! Malt: Pilsner, Malted Oats, Flaked Oats, Flaked Wheat, Malted Wheat, Chit Yeast: Cosmic Punch                  Hops: Sultana Salvo, Citra Cryo, Nelson Sauvin, Eclipse, El Dorado Water: fight!</image:caption>
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      <image:title>Beer - Wide Awake!</image:title>
      <image:caption>Coffee California Common, 5.3% ABV Wake up and smell the Coffee California Common. Spring’s not the time for a moody coffee brew, it’s the time for a light pick me up, and this beer is just that. We made this bright cuppa with @rossocoffeeroasters own Day Tripper coffee beans. But don’t let the name fool you, these direct trade beans came all the way from Burundi and Colombia, and took way more than a day trip to get to us! Our vision for this collaboration was as sharp as a blade. We chose this coffee blend for its brightness and opted to steep the beans whole so the colour of the brew reflects the levity of the taste. Day Tripper isn’t your regular coffee, it’s a cool-for-the-summer-road-trip kinda coffee. Its notes of honey-sweet coffee-fruit that pair perfectly with the toasty caramel and pome fruit ester features of the beer’s California Common base. Great on their own, Rosso’s beans are sorted by an incredibly advanced machine to ensure that only the most magic beans make it into their bags, your cups, and this particular uncommon California Common. Wide Awake is guaranteed to have you movin’ and groovin’, ideally down to the taproom to try it for yourself. Malt: 2 Row, Vienna, Caramel Steam, Midnight Wheat Hops: Northern Brewer Yeast: @escarpmentlabs Kolsch Open: Eyed</image:caption>
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      <image:title>Beer - Takeaway</image:title>
      <image:caption>Amber Lager, 4.7% ABV Hey, hey, hey! It’s time to launch the latest link in our chain of smokin’ releases: a collaboration with @NoblePiePizza. While they are masters of their own noble, carb-heavy art, this alliance was less about brewing together than it was about us making something that would elevate their already otherworldly ‘za. We were looking to brew something notably novel but neutral enough to play well with flavourful nosh—all while being highly quaffable on its own. So how did we get here? By making some modern twists on a classic lager. We used a cocktail of different malts, added corn to mellow them out, and brightened things up with both old and new-world hops at various stages of the fermentation process. The question is not: should you try this? The question is whether your first sip oughta be enjoyed unaccompanied or with some of the pizza you could ever hope to eat—takeaway or otherwise. Malt: Pilsner, Caramel Steam, C60, C75, Flaked Corn, Vienna Yeast: 34/70 Hops: Ella, Motueka, Loral, Hallertau Mittelfruh It’s not: delivery</image:caption>
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      <image:title>Beer - TROPICALIA</image:title>
      <image:caption>Imperial Sour with Passionfruit, Orange, and Guava. 8.0% ABV ‘Tis the season for POGs! What are POGs, you ask? Well, in addition to the circular tokens popularized around school yards at roughly the same time as Beck released Mutations, POG is a tropical juice blend that is equal parts passion fruit, orange, and guava. Truly, the clue was in the name. Behold, Tropicalia. It looks just as juicy as it tastes, like the brightest island sun setting into a pint glass. To make this Imperial Sour, we and our good buddies over at @cabinbrewing opted to maintain the effect of POG’s proven 1:1:1 fruit ratio to brew something strong that packs a seriously delicious tropical payoff.  Come try it at our taproom before you’re out of luck or choose Cabin as the location for your next tropical staycation—words that almost never exist together in the minds of us Canadians who seem to live under a frigid air-conditioned sun. Malt: Pilsner, Flaked Oats, Malted Wheat, Chit Yeast: Cosmic Punch Fruit: Passion fruit, Orange zest, Guava Cabin: getaway</image:caption>
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      <image:title>Beer - TICKET TO IMMORTALITY</image:title>
      <image:caption>New England Pale Ale, 4.8% AVB Collaboration with The Common After switching things up to come visit us for a rowdy day packed with brewing and always essential product-testing, a light and bright New England Pale Ale was born. The approachable ABV of this beer makes it an easy choice for any and all summer occasions, but don’t be fooled - each sip is a ticket directly to lush citrus and sweet fruit aromas thanks to one of our favourite experimental hop varieties. The HBC 1019 Experimental Hop used in Ticket to Immortality has been described as “a potent but pleasing mix of citrus, tropical, and stone fruits”, but we’re getting seriously hyped on some major fuzzy-peach vibes.  To make sure there is enough fun to go around, we’re sending this coveted collab province-wide. But make no mistake, Ticket to Immortality was brewed with all our Edmonton brew-buddies in mind, both at the Common and beyond. Malt: Pils, Chit, Malted Oats, Flaked Oats, Flaked Wheat Yeast: Cosmic Punch Hops: HBC1019, Citra, Bravo</image:caption>
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      <image:title>Beer - Rumour Has It</image:title>
      <image:caption>White IPA, 6.5% ABV Thanks to our faultless stars and proximity itself, every Neighbour Day we get to do a brew with our friends next-door: @annexales. And, while this annual observance yields awesome beers (shout out, Fast Friends, Separate Together, and Your Belgian Things), what we’re really celebrating is having the pleasure of brewing and pouring beside our good buddies all year round! It’s also pretty convenient to be able to borrow ingredients or a fresh palette from just down the parking lot. Sigh. Brew Love. Alright, enough with the sappy stuff and on to the sippy stuff!  This year we teamed up to make a white IPA, which is what might happen to an old-world Belgian Wit if a time traveler from today were able to make their way back to the 14th Century with some dank NEIPA tech. It rocks an even split of wheat to pilsner and all the hop flavour and aroma you want with a balancing (but subtly spicy!) Belgian kiss to finish. Rumour has it, this beer slaps, but rather than blindly believe such hearsay, we reckon you oughta grab a pal and come try it for yourselves. Best enjoyed cold to the core at our own establishment or our neighbour’s (next door).  Malt: Pilsner, Malted Wheat, Flaked Wheat, Malted Oats, Chit Hops: Idaho 7, Topaz Yeast: Wyeast 3944 Proximity: Reigns</image:caption>
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      <image:title>Beer - Straws in the Wind</image:title>
      <image:caption>French Pilsner, 5.0% ABV We brewed this French Pilsner with our Italian-named and inspired BC neighbours, @Luppolo_brewing. Gee, Canadian craft brewing is a melting pot in the best way. If you’re fondly familiar with the German spin on this style, you’re likely to love this French Pils. Straws in the Wind strikes a similarly fine flavour balance to the one German Pils are known for, and it’s quenching and quaffable as all get out. Where it differs is with the origin of the hops and the addition of corn in the mash. While the hops used may call different countries home, they still fall under the classically European category for a comparable floral, herbaceous effect. The addition of the corn is the real differentiator in that it gilded both the colour palette and the flavour palate. It’s more of a light, spun gold in the glass and yields more of a cereal sweetness than its breadier counterparts. We have an inkling you’ll like it. Now, to the taproom, where we’ll happily pour you a pint full to the brim. Malt: Barke Pilsner, Flaked Corn, Munich II, Carared Hops: Strisselspalt Yeast: 34/70 Never: Quit</image:caption>
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      <image:title>Beer - The Other Shore</image:title>
      <image:caption>Dryhopped Farmhouse Ale, 6.8% ABV Brewed in collaboration with pals from the Pacific shore, this farmhouse rocks. 33 Acres flew out to do this brew with us here in our shoreless city before jetting back to their home turf to recreate the magic closer to the surf.  Farmhouse Ales are typically Belgian, and Belgium borders France in the same way that AB borders BC. So, we brewed and dry-hopped this interprovincial outpouring with some fun French hops: Barbe Rouge, Triskel, and Strisselspalt, to be specific. We hit up homegrown Alberta floor maltsters: @hogarthmalt for more than 90% of the grain that went into this beer. Floor malting is exactly what it sounds like: as farmhouse as it gets. (Industrial revolution, shmindustrial revolution.) The Other Shore is plush on the palate and super-duper drinkable. Expect some spicy saison-appropriate notes from the yeast and give the hops français credit for the delicate floral flourishes. Pilsner malt sweetened the pot with a lovely aroma and just a touch of honey. All told, if delicious was measured in area, we’d say this is 33 acres of tasty. In addition to our fine establishment, The Other Shore will be pouring at 33C (@33acresbrewing has a Calgary outpost!).  Malt: @hogarthmalt Floor Malted Organic Pilsner, @hogarthmalt Organic Chit, Vienna, Munich Hops:Strisselspalt, Barbe Rouge, Triskel Yeast: Wyeast 3726 Ocean: view</image:caption>
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      <image:title>Beer - Street Spirit</image:title>
      <image:caption>New England Pale Ale, 5.5% ABV Made in collaboration with the Beltline Urban Mural Project for the 2022 BUMP Festival. Street Spirit was crafted to bring people together in the name of community and public art. Dive into the citrusy hop flavours of this super drinkable, hazy pale ale that showcases bursting hop aromatics without excessive bitterness.</image:caption>
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      <image:title>Beer - Valley Hi!</image:title>
      <image:caption>India Pale Ale, 6.5% ABV Made in collaboration with Brulotte Farms and Yakima Chief Hops This IPA was made in collaboration with sixth generation hop farmer, Reggie Brulotte of Brulotte Farms. Reggie and Yakima Chief Hops sent a helping hand o’er hill and dale to grace us with a unique batch of Mosaic and Citra Hops that we used to hop this beauty sky-high.</image:caption>
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      <image:title>Beer - Sweet Leaf</image:title>
      <image:caption>Sour Beer with Apricot and Bergamot, 5.7% ABV Made in collaboration with Made By Marcus Alright now! Won’t you listen? The kettle’s been on, so pop your pinky and pour yourself some of this deeply delicious, bergamot and apricot steeped sour. While it’s not tea, it would no doubt tempt Earl Grey himself! After all, it’s bergamot oil that gives his namesake tea its signature fragrance. Bergamot is a citrus believed to be the product of cross-pollination of lemon and bitter orange, while this sweet beer is the fruitful outpouring of our work with Made By Marcus. And we’re happy to report that this collaboration will turn a second leaf in the form of an icy-cool sorbet treat, available in pints and cones of their own at all Made By Marcus locations. So, wet your whistle with two tasty takes on apricot and bergamot - pamper your slightly more mature palate with our new sour beer, and chill out with Made By Marcus's sorbet. That’s the tea. Come on now, try it out. Malt: 2 Row, Malted Wheat, Chit Hops: Hallertau Mittlefruh Yeast: Escarpment Laboratories Kolsch Fruit: Apricot, Bergamot Oh: Yeah!</image:caption>
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      <image:title>Beer - Just What I Needed</image:title>
      <image:caption>Hazy Imperial IPA with Cryo Pop &amp; Citra, 8.5% ABV Made in collaboration with Eighty-Eight Brewing Co. What do you get when you mix Gold and Silver? You get “Just What I Needed”! When the Estbrew Crew and Team '88 get together, we pull out all the stops. That means using a brand-new Reverse Osmosis system, a Hop Egg to dry-hop under pressure, and an old German method of naturally carbonating beer called Spunding! Plus we got to combine the brewing minds behind all your favourite beers to create a recipe worthy of this momentous collaboration! Just What I Needed might actually be just what you need! An Imperial Hazy IPA with a soft, creamy body and pumped full of Cryo Pop and Citra, Citra Cryo and Citra Incognito. Your nose will catch the pineapple, mango, and candy right before your tongue grabs the citrus fruits and sweetness. It’s sticky, bitter, sweet and big, the way it should be! I don’t mind you comin’ here and wasting all my time (time)…but this collab won’t be around long so get your hands on it early and often!</image:caption>
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      <image:title>Beer - Where is My Mind?</image:title>
      <image:caption>Italian Pilsner, 4.5% ABV Made in collaboration with Dageraad Brewing Oh my golly, we recently got to work with a fellow Brewery of the Year winner to cook up something perfect for the warming weather. In addition to taking home Canadian Brewing Awards top honours in 2018, British Columbia’s own Dageraad Brewing continues to collect copious hardware, especially in the Belgian beer categories. Together we decided to dabble in something we’ve both been digging deeply lately: European lagers. So, say saluti to this Italian PIlsner. This style is about subtlety, so we steered clear of the heavy-handed, juicy North American hops and took a page from the European classics instead. We used Tettnang and Saaz in the dry hop and Hallertau Mittelfruh and Saphir in the boil to get the characteristically crisp, fleetingly floral aroma we wanted. It’s madly refreshing, insanely quaffable, and just bitter enough to balance the sweetness of the season. Simply put, it’s amore.  Try this trick and spin it. Malt: German Pilsner, Caramunich II Hops: Tettnang, Saaz, Hallertau Mittelfruh, Saphir Yeast: W-34/70 Sunrise: Squared</image:caption>
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      <image:title>Beer - Brave Noise</image:title>
      <image:caption>Pale Ale, 4.5% ABV Part of the global Brave Noise beer collaboration Pale Ales have been around since before 1703, which was roughly when the term started being used to describe beers brewed with paler malt than was typical at the time. The beer industry has come a long way since the 18th century, but events of the recent past prove there’s still progress to be made. To that end, this release is named for the global collaborative effort to provide inclusive and safe environments for women, BIPOC, and LGBTQIA2S+ folks throughout the beer industry. And we hope it plays a small part in making the conversation a little bit louder now! At the very least, it’s a chance for us to be upfront about our own values of integrity, inclusion, empathy and balance. You can view our values and commitment at establishmentbrewing.ca/values. Brave Noise is a global beer collaboration advocating for safe spaces and inclusive environments by requesting breweries be transparent with their policies and commit to long-term work. Proceeds from this Pale Ale are going towards Alberta’s own Hop Forward Society. So, while you might not be able to taste the progress towards a diverse, inclusive, equitable, and accessible craft beer industry in Alberta, you can feel good about enjoying this balanced and beautiful beer with big vibes of orange and pineapple, supported by a soft wheat flavour and dense haze. Malt: 2 Row, Flaked Oats, Malted Wheat, Chit Malt Hops: Cashmere, Cryo Pop®, Mosaic, Idaho 7, Centennial Yeast: Escarpment Laboratories Foggy London Ale Hop: Forward</image:caption>
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      <image:title>Beer - Oscillation</image:title>
      <image:caption>Imperial New England IPA, 8.0% ABV Made in collaboration with Superflux Beer Company We’re superfluxin’ excited to drop this bomb collaboration! Earlier this month, we got to work with the greats from @superfluxbeer and co-crafted this hopped up masterpiece. More than great in just our books, our pals at Superflux have a reputation for making some of the best hoppy beers in Canada. Lucky for us, we were able to convince them—probably by way of our magnetic fluctuations—to hop on a plane and come brew with us. Once their plane touched down, we put our minds and our mitts together and took a hybrid approach to the project. Our two brewing techniques coalesced to make this bangin’ Imperial New England IPA that you could say oscillates between both of our breweries’ signatures. You could also say that helped inform its name. Like all Imperial NEIPAs, this beer packs a punch, but the kind of punch that’s blunted by a cartoonishly large boxing glove. It’s concentratedly juicy and loaded with vitamin glee. We hope passersby can’t help but stop to taste the outcome of this hoppy medley, and we hope you enjoy drinking this every drop as much as we enjoyed brewing it. Malt: 2 Row, Flaked Oats, Chit, Malted Wheat Hops: Idaho 7 Cryo, Citra, Cashmere, Centennial, Citra Incognito Yeast: Escarpment Laboratories Foggy London</image:caption>
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      <image:title>Beer - Transcontinental Pop</image:title>
      <image:caption>Kettle Sour with Pineapple, Orange, Coconut &amp; Vanilla, 5.0% ABV Made in collaboration with Blood Brothers Brewing If you like pina coladas and gettin’ caught in creamsicle rain, it won’t take half a brain to know this Transcontinental Pop’ll leave you spellbound. Brewed in cahoots with Toronto’s own Blood Brothers Brewing, this pop creeps the line between beer and “I can’t believe this is beer”, so you’re going to want to fill your Thirsty Boots. Appropriately dubbed after the first billed moniker of the 1970 train tour: Festival Express, this thirst quencher—like its namesake—will take the stage in both Toronto and Calgary. Hopefully someone from Winnipeg will catch a sip from somewhere to keep this unconventional naming convention choice truly copacetic. Either that, or they’ll Cry, Baby. Being a fruited kettle sour, it’s bewitchingly fruity and slightly tart. Where it really cracks the cauldron is with the creamy quality of the vanilla and coconut combined. It’s groovy as all get-out and something even the coolest cats will have to skitty to get their paws on. We hope you enjoy the show. Malt: 2 Row, Flaked Wheat, Flaked Oats, Cara-Pils Hops: Dropped from the tour Yeast: Escarpment Laboratories Foggy London Extras: Pineapple Puree, Coconut, Orange Zest, Vanilla YYZ: YYC</image:caption>
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      <image:title>Beer - Separate/Together</image:title>
      <image:caption>Tamarind Gose, 4.8% ABV Made in collaboration with Annex Ale Project This year’s Neighbour Day beer from the crew Estbrew and Annex is the result of fruitful cross-pollination between Western beer styles and Eastern ingredients—and a masterclass in how sharing the spotlight can uplevel the whole show. Gose (pronounced more like Portia than Porsche, if you know what we mean) is a German-style beer known for its subtle saltiness and a herbaceous coriander kiss. Together, we took inspiration from these elements and landed on a tamarind addition to further Separate this beer.  Like coriander and salt, tamarind is at home in dishes both sweet and savoury. Here it adds some distinct stone fruit quality and tart background notes to the wispy citrus bouquet that walks a thin line over the wheat base. By adding another utility player to the mix, we got something that stands great among creation—something as versatile as it is unique. This beer and summer go together like two seeds in a tamarind pod. So grab a neighbour, and bust it, yo. Malt: German Pilsner, Malted Wheat, Flaked Wheat Hops: Hallertau Mittlefuh Yeast: Escarpment Laboratories Kolsch Spices: Coriander, Salt Separate: Together</image:caption>
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      <image:title>Beer - Your Belgian Things</image:title>
      <image:caption>Belgian Table Beer, 5.1% ABV Made in collaboration with Annex Ale Project Conceptually this beer was a no-brainer. Get together with our next-door neighbour brewery and make a beer to celebrate municipal camaraderie and oneness that comes from cleaning up after natural disasters. These sorts of once-in-a-lifetime events seem to happen quarterly now, but when it rains it pours, amiright? ⁣ Our friends over at Annex Ale Project had us over to make this Belgian Table Beer for Neighbour Day 2020. Inviting another brewery in to metaphorically sleep on the couch and poke through the medicine cabinet is our favourite display of independent craft brewing unity. This here is Your Belgian Things. Instead of buying a pitchable quantity of yeast, we grew up a homebrew batch of Belgian strong ale yeast to make enough for a 3000L. Which was a fun experiment for all of us. This is a style-bending Belgian Table beer. Coming in at 5.1%, it's light, dry, and super sessionable. It's almost 100% Origin Malting Pilsen malt, which was later dry-hopped with Nelson Sauvin and Galaxy. Fruity, clove and banana spiciness with a touch of white grape and guava. ⁣⁣</image:caption>
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      <image:title>Beer - Technicolour Dreamworld</image:title>
      <image:caption>Tart New England IPA, 7.0% ABV Made in collaboration with Cabin Brewing Company We teamed up with the creative brains behind Cabin Brewing Company and conspired to develop an incredible new beer that’ll change the way you look at IPAs. Our two head wizards of wort layered a kaleidoscope of exotic hops – Sultana, HBC-472, Cashmere and Ekuanot – over a solid backbone of Alberta-grown pilsner malt, with layers upon layers of pillowy oats and wheat to provide a sumptuous body. With some crisp acidity added into the mix, this tart New England IPA was brought to life. Welcome to Technicolour Dreamworld, where the flavours are lighter, the aromas brighter and the experience like stepping into a bold new world of taste! Each four-pack of cans contained three coloured cans - magenta, yellow and cyan - which were overlaid on the fourth black and white can in much the same way old colour films were produced. We’re all about that old-school cool.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/7fe3b1a1-47e6-46d3-bc61-1d8340cfd0b6/PouredCanadaLogo.png</image:loc>
      <image:title>In The News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/846df086-fff1-4186-bff7-421942bd94e3/unnamed.png</image:loc>
      <image:title>In The News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/db7d9858-851f-4651-ad7f-702894fe5bde/125807830_105031771433570_1311767916631929726_n.png</image:loc>
      <image:title>In The News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/63a8acaf-1ef2-43df-9289-7f94dd67808d/Untitled+design.png</image:loc>
      <image:title>In The News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/6ec55c63-1276-4bcf-9efb-2724abb37a71/yeP4ZDET_400x400.png</image:loc>
      <image:title>In The News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c70ec8c3-2a94-41aa-84dd-239731e0b4f3/1200px-Calgary_Herald_%282020-01-15%29.svg.png</image:loc>
      <image:title>In The News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5d31d237-98e7-4ee2-a8b9-e79cee18d5d3/51346371_10157186351498000_6180708885293170688_n.jpg</image:loc>
      <image:title>In The News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1625767862531-8QO6BES5DW4I8RNIULNK/ssdata_yyscene.jpeg</image:loc>
      <image:title>In The News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ed876ee7-5e1f-47b9-a19c-352728ddf501/horizontal-01.jpg</image:loc>
      <image:title>In The News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/17c2f286-3e34-43df-90b0-c0d995742629/Untitled-2.png</image:loc>
      <image:title>In The News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/bookings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8f357d15-5389-4161-9b65-01b7d6cf1d71/Est+Brew-101.jpg</image:loc>
      <image:title>Taproom Bookings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5cb9a90a-16b4-40e4-b134-334a70e10fef/IMG_7849.jpg</image:loc>
      <image:title>Taproom Bookings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/39579dc1-c6c7-4b09-8f27-1f2ead2f8d17/IMG_7886.jpg</image:loc>
      <image:title>Taproom Bookings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/9fde42b5-ba06-4632-9ece-2ec42ed27f99/_MG_3923.jpg</image:loc>
      <image:title>Taproom Bookings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/84ac3ddf-6651-4f5d-9760-0ecf5a9bd8d2/_MG_3962.jpg</image:loc>
      <image:title>Taproom Bookings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a4fa29f3-814a-4910-b45f-d68ab8e76054/_U6I0342.jpg</image:loc>
      <image:title>Taproom Bookings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/03e6a6fa-801c-4e25-b3a7-6fddab22f3c3/IMG_0265.jpg</image:loc>
      <image:title>Taproom Bookings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/dada5e2a-990f-459c-98fc-004237876aaa/fort-architecture-wordmark-logo-calgary-architecture-interiors-white-02.png</image:loc>
      <image:title>Taproom Bookings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/values</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/b03c0b81-7351-44bd-aa11-2e2c50212716/EST-034%283%29_ValuesSignage_SocialPost_v1-01.png</image:loc>
      <image:title>Our Values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/donations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-03</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/taproom</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/8f357d15-5389-4161-9b65-01b7d6cf1d71/Est+Brew-101.jpg</image:loc>
      <image:title>Our Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5cb9a90a-16b4-40e4-b134-334a70e10fef/IMG_7849.jpg</image:loc>
      <image:title>Our Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/39579dc1-c6c7-4b09-8f27-1f2ead2f8d17/IMG_7886.jpg</image:loc>
      <image:title>Our Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/9fde42b5-ba06-4632-9ece-2ec42ed27f99/_MG_3923.jpg</image:loc>
      <image:title>Our Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/84ac3ddf-6651-4f5d-9760-0ecf5a9bd8d2/_MG_3962.jpg</image:loc>
      <image:title>Our Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a4fa29f3-814a-4910-b45f-d68ab8e76054/_U6I0342.jpg</image:loc>
      <image:title>Our Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/03e6a6fa-801c-4e25-b3a7-6fddab22f3c3/IMG_0265.jpg</image:loc>
      <image:title>Our Taproom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/fuzzylogic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bac34534-b9a6-4b18-9320-07d5d1b2e05e/estbrew_fuzzyLogic-1.jpg</image:loc>
      <image:title>Feature: Fuzzy Logic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1674590414986-VMQ8GMBZMYBZC908HAIX/estbrew_fuzzyLogic-2+%281%29.jpg</image:loc>
      <image:title>Feature: Fuzzy Logic</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/feature-we-are-floating-in-space</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/e25c2f16-3978-40ee-8936-303823746c39/estbrew_WAFIS2023-1.jpg</image:loc>
      <image:title>Feature: We Are Floating in Space - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1674591537854-KYLA1FLC1TFD1PM1FVZ6/estbrew_WAFIS2023-1.jpg</image:loc>
      <image:title>Feature: We Are Floating in Space</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1674591639718-OO79F41UGL2WVHVHADTY/estbrew_WAFIS2023-4.jpg</image:loc>
      <image:title>Feature: We Are Floating in Space</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1674591641000-F57X85CJGO868VZ6G06D/estbrew_WAFIS2023-3.jpg</image:loc>
      <image:title>Feature: We Are Floating in Space</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/erltonstreet2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/babe0d68-7b43-4486-bae0-2a5b1405c04a/estbrew_erltonstreet2023-2.jpg</image:loc>
      <image:title>Feature: Erlton Street 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675105498188-KYGFMNAFUA97KH5HRPHY/estbrew_erltonstreet2023-1.jpg</image:loc>
      <image:title>Feature: Erlton Street 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675105501936-0JPB6RIVFM1E34L9FW14/estbrew_erltonstreet2023-2.jpg</image:loc>
      <image:title>Feature: Erlton Street 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675105215136-SVBWEUKTQWZKQXV07WKR/Erlton+Street+2022+-+Untappd.jpg</image:loc>
      <image:title>Feature: Erlton Street 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675105191310-H88EV9WQ5TIHI4S56LDG/172587637_10225979064725494_9110536739681867181_n.jpg</image:loc>
      <image:title>Feature: Erlton Street 2022</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/goldpastlife</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/d217e89f-ed36-406f-8122-64f48215b1c4/estbrew_GPL2023-1.jpg</image:loc>
      <image:title>Feature: Gold Past Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675102839089-6SCEZNFXVZN1WUN3UHQ7/estbrew_GPL2023-1.jpg</image:loc>
      <image:title>Feature: Gold Past Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675102972916-10XB6X6WRWOA9YJRC60K/estbrew_czech2023-2.jpg</image:loc>
      <image:title>Feature: Gold Past Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675103018848-C6YM5IBRKOK6MLIW8YGS/estbrew_Mike_Double_Tappin-1.jpg</image:loc>
      <image:title>Feature: Gold Past Life</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/rarehearts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/06420f82-c947-4108-86f7-f7983de65007/estbrew_rareHearts-2+%281%29.jpg</image:loc>
      <image:title>Feature: Rare Hearts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675104346486-VKG7CA2A9OV6EJOLFFVA/estbrew_rareHearts-2+%281%29.jpg</image:loc>
      <image:title>Feature: Rare Hearts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675104379627-WA9N7LAOXSDZG4U3H2OT/estbrew_rareHearts-1.jpg</image:loc>
      <image:title>Feature: Rare Hearts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675104106975-7RUT0MY0OJAVCF8KK7L4/Rare+Hearts+-+Untappd.jpg</image:loc>
      <image:title>Feature: Rare Hearts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675104914298-LMYULWBTUUUWLX4U6GKX/IMG_3170.jpeg</image:loc>
      <image:title>Feature: Rare Hearts</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/the-great-gig-in-the-sky</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/caf5a943-381f-4312-b217-451c12e3fcf7/estbrew_GreatGigInTheSky-1+%281%29.jpg</image:loc>
      <image:title>Feature: The Great Gig in the Sky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675103496642-LB5Y82243KJ1BS5XY6BZ/EST-039%281.3%29_Cans2023_GreatGig_LaunchAsset_F1+%281%29.png</image:loc>
      <image:title>Feature: The Great Gig in the Sky</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675103499946-J62D5HLSWA5YS5JI4QMR/estbrew_GreatGigInTheSky-1+%281%29.jpg</image:loc>
      <image:title>Feature: The Great Gig in the Sky</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/beyond-the-pines</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a8f7b088-fdc6-45b7-b5c0-a396b63be6e6/Beyond+The+Pines+-+Launch+Tile.png</image:loc>
      <image:title>Feature: Beyond the Pines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/marmalade-skies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/28aca265-d8cd-41e2-a413-6459c7feea9e/EST-019%285.3%29_MarmaladeSkies_LaunchAsset_v2_RERELEASE+%281%29.jpg</image:loc>
      <image:title>Feature: Marmalade Skies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Feature: Marmalade Skies</image:title>
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    <priority>0.75</priority>
    <lastmod>2023-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/7c598371-ca4d-4ef3-b310-aad32fc47cb5/estbrew_vivaForever-5.jpg</image:loc>
      <image:title>Feature: Viva Forever - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1678393833273-3UHVQ2WT29NW373NNS06/estbrew_vivaForever-30.jpg</image:loc>
      <image:title>Feature: Viva Forever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1678393840051-6NFEVBFC7BQQV0UYQA80/estbrew_vivaForever-2+%281%29.jpg</image:loc>
      <image:title>Feature: Viva Forever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1678393851280-G9WYZN57SMHOCN3IHDBL/EST-039%284.2%29_Cans2023_VivaForever_LaunchAsset_v1.png</image:loc>
      <image:title>Feature: Viva Forever</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1678393878176-5ZU3H1EAXT1LRTPS5U72/estbrew_vivaForever-29.jpg</image:loc>
      <image:title>Feature: Viva Forever</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/amethyst-realm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/f663c882-dbed-46e6-b5f6-cd815b1d2d4f/estbrew_amethystRealm-1+%282%29.jpg</image:loc>
      <image:title>Feature: Amethyst Realm - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1679513705947-1AOH960M4VH5NV60ZD2U/estbrew_amethystRealm-4.jpg</image:loc>
      <image:title>Feature: Amethyst Realm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1679513724242-B2WRMVX7TEBP5NMAXB1H/estbrew_amethystRealm-2.jpg</image:loc>
      <image:title>Feature: Amethyst Realm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1679513678947-8F6AE547ZP7FR73DZRCL/estbrew_amethystRealm-6.jpg</image:loc>
      <image:title>Feature: Amethyst Realm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1679513746909-JYTAGSVHQMO4HYUMPKI8/estbrew_amethystRealm-1+%282%29.jpg</image:loc>
      <image:title>Feature: Amethyst Realm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a2213b6b-0c71-4c1c-b034-7db597df6beb/Reneeportrait.jpg</image:loc>
      <image:title>Feature: Amethyst Realm - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1679524523104-BX3LX1R3ZWKZFZLBFSFY/RWProcess1.jpg</image:loc>
      <image:title>Feature: Amethyst Realm</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1679524522949-AIYVO2UP1WRKGJA794MQ/RWProcess4.jpg</image:loc>
      <image:title>Feature: Amethyst Realm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1679524558682-S3Z8UV6D7MTLIGM21S73/RWProcess3.jpg</image:loc>
      <image:title>Feature: Amethyst Realm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1679524558432-RHC61065RSLTJCGX3SJB/RWProcess2.jpg</image:loc>
      <image:title>Feature: Amethyst Realm</image:title>
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  <url>
    <loc>https://establishmentbrewing.ca/pocket-calculator</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/7c598371-ca4d-4ef3-b310-aad32fc47cb5/estbrew_vivaForever-5.jpg</image:loc>
      <image:title>Feature: Pocket Calculator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1678393833273-3UHVQ2WT29NW373NNS06/estbrew_vivaForever-30.jpg</image:loc>
      <image:title>Feature: Pocket Calculator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1678393840051-6NFEVBFC7BQQV0UYQA80/estbrew_vivaForever-2+%281%29.jpg</image:loc>
      <image:title>Feature: Pocket Calculator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1678393851280-G9WYZN57SMHOCN3IHDBL/EST-039%284.2%29_Cans2023_VivaForever_LaunchAsset_v1.png</image:loc>
      <image:title>Feature: Pocket Calculator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1678393878176-5ZU3H1EAXT1LRTPS5U72/estbrew_vivaForever-29.jpg</image:loc>
      <image:title>Feature: Pocket Calculator</image:title>
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  <url>
    <loc>https://establishmentbrewing.ca/chaise-longue</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/6f40bd60-7961-4edb-aa0f-e13ab267afb1/estbrew_chaiseLongue_cans-5.jpg</image:loc>
      <image:title>Feature: Chaise Longue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/21d6f7da-88a7-4822-be79-612a65afac55/IMG_7855+%283%29.jpg</image:loc>
      <image:title>Feature: Chaise Longue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1683147360164-TSIZ2W4HX4UAVBVRLO0K/estbrew_amethystRealm-4%2B%25281%2529.jpg</image:loc>
      <image:title>Feature: Chaise Longue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1683147384589-V7N754GTDIF3VX9DD6CT/estbrew_Beyond-the-Pines-2.jpg</image:loc>
      <image:title>Feature: Chaise Longue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1683147400687-J7FTX1I770H6W5CDU2TC/Lagerpalooza_2023-31.jpg</image:loc>
      <image:title>Feature: Chaise Longue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1683088989649-5J2L1OC2PZ6M3M3AKT95/estbrew_wideAwake-4.jpg</image:loc>
      <image:title>Feature: Chaise Longue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1683089226077-NJVHVLVKFWTIIEXQRNAL/estbrew_potionApproaching-24.jpg</image:loc>
      <image:title>Feature: Chaise Longue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/eccf2e77-e280-46c9-890d-0d18b81c9b96/estbrew_chaiseLongue_broll-3.jpg</image:loc>
      <image:title>Feature: Chaise Longue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/takeaway</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a16557c5-d518-4831-874e-c3752d9e74e6/EST-039%288.3%29_Cans2023_Takeaway_LaunchAsset_v1.png</image:loc>
      <image:title>Feature: Takeaway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/d9fa8791-493b-451a-915b-5ee0ca913d37/Untitled+design+%2823%29.jpg</image:loc>
      <image:title>Feature: Takeaway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ff2b6862-f79e-4dbb-931b-da418dbe97d1/estbrew_takeaway-9.jpg</image:loc>
      <image:title>Feature: Takeaway - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/tropicalia</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/b5f42f54-f31c-451f-b40c-0c549ecd302c/EST-039%289.3%29_Cans2023_Collab_Tropicalia_LaunchAsset_v1+%281%29.png</image:loc>
      <image:title>Feature: Tropicalia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/photography</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1732812238863-M8TWJMKG19Q9LSLB2CL8/01.png</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1732812238980-MYBMRJSJRFJZGWAKCW2D/02.png</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1732812197999-QS2YZJE7K76AMKMXNWJ5/03.png</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1732812260238-15OSNFTV8ZWRMAQIBQKD/05.png</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/02c39275-5364-4712-8cb9-eaf4f6b254dd/IMG_7855+%283%29.jpg</image:loc>
      <image:title>Photography - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1693274367234-LFHS60YWJD8JSWDYO8L6/Chaise+Longue+-+Untappd.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1693273444851-93TNP15M8JCYUJF8Y4IK/estbrew_chaiseLongue_cans-2.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1693273458259-USKN6R8KU5YD58PKW23C/estbrew_chaiseLongue_cans-1.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1693273491005-RRF7M29CNNAKTZOII93I/estbrew_chaiseLongue_cans-5.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/e05ff47a-6503-4598-9d32-0f70b89b2489/230814AEA-5653+%281%29.jpg</image:loc>
      <image:title>Photography - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1693275277137-HQB2LUYLGY5ICKM3RI35/Nature%27s+Candy+-+Label+Final+-+Copy.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1693275208483-WEMM90YTHEN87EHCAMVV/estbrew_NaturesCandy-5.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1693275228854-ZE1PBB9RSB1NCGFHRNH3/estbrew_NaturesCandy-2.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1693275246107-CN89SO0XVVUGLY6K8DLH/estbrew_NaturesCandy-4.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/6f059d14-05fa-428f-a1ec-ed752a7036fb/Slavek+Headshot.jpg</image:loc>
      <image:title>Photography - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1700170134480-D7F1ENHNNGD2TEBNA2RJ/Messing+with+the+Settings+-+Label+%282%29+-+Copy.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1700170120683-27XRKUSKGYFALMAP0PKI/unnamed+%281%29.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1700170121684-IRTDTHI8ZX7HU9JZVUIL/unnamed+%283%29.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1700170121972-MFGN7FITU7ZFSOR7GYI8/unnamed+%282%29.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1700170263094-1ZVYBQO7G5916DEUYEDV/Copy+of+estbrew_messing-with-the-settings-6.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1700170270862-QOHDKE2BGRQM63FCVKDO/Copy+of+estbrew_messing-with-the-settings-4.jpg</image:loc>
      <image:title>Photography</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/messing-with-the-settings</loc>
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    <priority>0.75</priority>
    <lastmod>2023-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/636c9998-5199-4a66-b951-b27a1a8c24be/Messing+with+the+Settings+-+Label+%282%29.jpg</image:loc>
      <image:title>Feature: Messing with the Settings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a4d25d7c-0e62-450e-a143-32cefafdb48c/Slavek+Headshot.jpg</image:loc>
      <image:title>Feature: Messing with the Settings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697143641836-SMRYZMV8NAZVQ0C442ZM/unnamed+%281%29.jpg</image:loc>
      <image:title>Feature: Messing with the Settings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697143642479-CV1VKFC9AN3RKAN5YFX6/unnamed+%283%29.jpg</image:loc>
      <image:title>Feature: Messing with the Settings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697143643017-RXM8DY09SLSMWFVSWPKL/unnamed+%282%29.jpg</image:loc>
      <image:title>Feature: Messing with the Settings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/bcfa18fd-8b1d-4dfa-a3bc-53d10f2ffb27/estbrew_chaiseLongue_broll-3.jpg</image:loc>
      <image:title>Feature: Messing with the Settings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/natures-candy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/daeab75d-e51e-45bf-8221-4633723ff419/Nature%27s+Candy+-+Label+Final.jpg</image:loc>
      <image:title>Feature: Nature's Candy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395159228-EY6DBNL4H7FO1GARIY0W/IMG-20220829-WA0000+%281%29.jpg</image:loc>
      <image:title>Feature: Nature's Candy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395118243-A78IECFFJLMNQ5ERDG0P/IMG-20220829-WA0011%2B%25282%2529.jpg</image:loc>
      <image:title>Feature: Nature's Candy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395174309-M2YP71QIC5T31URE05UY/IMG-20220829-WA0002%2B%25281%2529.jpg</image:loc>
      <image:title>Feature: Nature's Candy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395135619-GPTCTILRPOW5CCI2ZETJ/IMG-20220829-WA0016+%281%29.jpg</image:loc>
      <image:title>Feature: Nature's Candy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/f7bb7e70-20ab-4ca6-a86d-c3634b60b004/230814AEA-5653+%281%29.jpg</image:loc>
      <image:title>Feature: Nature's Candy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/4231a013-61c7-42af-bc74-eb0f1e1f1ec9/Copy+of+estbrew_blankcans-1.jpg</image:loc>
      <image:title>Feature: Nature's Candy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/breezeblocks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/682c6409-c912-4938-9074-fa5b83cda17d/EST-039%2816.3%29_Cans2023_Breezeblocks_LaunchAsset_v2.png</image:loc>
      <image:title>Feature: Breezeblocks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/ocean-view</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1b31ff5a-d041-4bdb-b2c1-ab09e2884c2e/EST-039%2818.3%29_Cans2023_OceanView_LaunchAsset_F1+%281%29.png</image:loc>
      <image:title>Feature: Ocean View - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1694796690238-LKGPVDASXHBZ4Z0M35D6/estbrew_oceanView-1.jpg</image:loc>
      <image:title>Feature: Ocean View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1694796701342-Q7ES4ERL9NMOGP77CRHX/estbrew_oceanView-2.jpg</image:loc>
      <image:title>Feature: Ocean View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1694796741343-6FRFD7SR328VQU9IW1XD/estbrew_oceanView-4.jpg</image:loc>
      <image:title>Feature: Ocean View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1694796773578-YBDCQZL0B7E3GX77VPXP/estbrew_oceanView-3.jpg</image:loc>
      <image:title>Feature: Ocean View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1694798170911-HQIIW0T80T60789A6VG6/Ocean+View+-+Black+.png</image:loc>
      <image:title>Feature: Ocean View</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/instant-crush</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/b8b1e8a3-b68e-4473-9584-bd019b433448/EST-039%2820.3%29_Cans2023_InstantCrush_LaunchAsset_v1.png</image:loc>
      <image:title>Feature: Instant Crush - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/wandering-star</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/29b5df1b-2434-4b01-8a30-cdbdf63c09f6/EST-039%2819.3%29_Cans2023_WanderingStar_LaunchAsset_v1_RRFS+%281%29.png</image:loc>
      <image:title>Feature: Wandering Star - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1695326014861-V7WD8OZJWIZFM468B35R/estbrew_wanderingStar-1.jpg</image:loc>
      <image:title>Feature: Wandering Star</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1695326019360-1BAWR4I6KEECBRYXD8QO/estbrew_wanderingStar-2.jpg</image:loc>
      <image:title>Feature: Wandering Star</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1695325989862-ONWNFHCXPB2S3XEREUZX/estbrew_wanderingStar-3.jpg</image:loc>
      <image:title>Feature: Wandering Star</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1695326001994-1YSZ2MAJ5705MFMFFI9D/estbrew_wanderingStar-4.jpg</image:loc>
      <image:title>Feature: Wandering Star</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1695326024080-2XF6N8YTWPMIM8TT4YMZ/estbrew_wanderingStar-5.jpg</image:loc>
      <image:title>Feature: Wandering Star</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1695326021112-12JIPMD4G0Y9ZTVW83HT/Wandering+Star+-+Black+.png</image:loc>
      <image:title>Feature: Wandering Star</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/in-the-sky-with-diamonds</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/f0ea4d21-bc8c-45aa-a067-2d42a7d890b5/ITSWD+Rerelease+Launch+Tile+%281%29.png</image:loc>
      <image:title>Feature: In the Sky with Diamonds - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697056652432-DL1PVE9G2JPFD7UWOCCD/estbrew_InTheSkyWithDiamonds2022-5+%281%29.jpg</image:loc>
      <image:title>Feature: In the Sky with Diamonds</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697056653075-ZBT6X5SH415464AHHU35/Copy+of+estbrew_InTheSkyWithDiamonds2022-4+%281%29.jpg</image:loc>
      <image:title>Feature: In the Sky with Diamonds</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697056670443-JXW4VJU3SBT2M44DPL5U/Copy+of+estbrew_InTheSkyWithDiamonds2022-2.jpg</image:loc>
      <image:title>Feature: In the Sky with Diamonds</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697056671430-TUXP3051XBN5C391INRN/estbrew_In_The_Sky_With_Diamonds-1.jpg</image:loc>
      <image:title>Feature: In the Sky with Diamonds</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/vapours-switched-on</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/50a2855a-04d6-4bf1-a249-d78a965b9967/EST-039%2822.3%29_Cans2023_VapoursSwitchedOn_LaunchAsset_v1+%281%29.png</image:loc>
      <image:title>Feature: Vapours &amp; Switched On - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-19</lastmod>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/deed-i-do-tea-for-two</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/f978ef9e-48d9-4f86-8cf9-1ffa735d6d06/estbrew_TeaDeed-1+%281%29.jpg</image:loc>
      <image:title>Feature: Deed I Do &amp; Tea for Two - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697646173304-SOP44458OS4KLR0N40IM/estbrew_TeaDeed-1.jpg</image:loc>
      <image:title>Feature: Deed I Do &amp; Tea for Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697646258664-V1L4L0QDBD5HUOQVUUGP/Deed+I+Do+-+Square+Label.png</image:loc>
      <image:title>Feature: Deed I Do &amp; Tea for Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697646194913-G3WYPS888Z52JWR2MHRK/estbrew_DeedIDo-1.jpg</image:loc>
      <image:title>Feature: Deed I Do &amp; Tea for Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697646176760-FO43S7COB0DTEA2ICXZ9/estbrew_DeedIDo-2.jpg</image:loc>
      <image:title>Feature: Deed I Do &amp; Tea for Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697646256126-FCELL9NYYF4AFT0ICOKL/Tea+For+Two+-+Square+Label.png</image:loc>
      <image:title>Feature: Deed I Do &amp; Tea for Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697646186058-3QOKYK3USD78682Y0WSI/estbrew_TeaForTwo-1.jpg</image:loc>
      <image:title>Feature: Deed I Do &amp; Tea for Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697646273260-51B766E7WDWIGC610TX8/estbrew_TeaForTwo-4.jpg</image:loc>
      <image:title>Feature: Deed I Do &amp; Tea for Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/fbcb9914-c9c6-49a6-8937-d5a0951e9c5b/2021-04-27+%287%29.jpg</image:loc>
      <image:title>Feature: Deed I Do &amp; Tea for Two - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/feature-cherrycoloured-funk-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1699463268031-JRDSD27AI8VKV6AJR8XW/estbrew_cherry-coloured-funk-4.jpeg</image:loc>
      <image:title>Feature: Cherry-Coloured Funk (2023) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1699463268031-JRDSD27AI8VKV6AJR8XW/estbrew_cherry-coloured-funk-4.jpeg</image:loc>
      <image:title>Feature: Cherry-Coloured Funk (2023)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1699463296799-SG0M38KB03A87C12J7PR/estbrew_cherry-coloured-funk-1.jpeg</image:loc>
      <image:title>Feature: Cherry-Coloured Funk (2023)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1699463289914-O3UTHIBKURR4ZUYCDFAD/estbrew_cherry-coloured-funk-2.jpeg</image:loc>
      <image:title>Feature: Cherry-Coloured Funk (2023)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1699463304745-NRWHIRC8ZCREIXYRY6B9/estbrew_cherry-coloured-funk-3.jpeg</image:loc>
      <image:title>Feature: Cherry-Coloured Funk (2023)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1699463311656-67NIXRD9QP3ZE3TKEVQ3/Cherry-Coloured+Funk+%282023%29+-+Cropped+Label.png</image:loc>
      <image:title>Feature: Cherry-Coloured Funk (2023)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1bf1b6a4-5060-4a1a-b8d7-0a0d80185e91/Slavek+Headshot.jpg</image:loc>
      <image:title>Feature: Cherry-Coloured Funk (2023) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1699463527052-9J48H3S98TRBIH54FAOY/unnamed+%283%29.jpg</image:loc>
      <image:title>Feature: Cherry-Coloured Funk (2023)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1699463523543-IO0SU5XK5FLPD3P39VMG/unnamed+%282%29.jpg</image:loc>
      <image:title>Feature: Cherry-Coloured Funk (2023)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1699463527303-WAJ1ASQHTXURGQGAWKXA/unnamed+%281%29.jpg</image:loc>
      <image:title>Feature: Cherry-Coloured Funk (2023)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/feature-rivers-of-mind</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/f3981832-24bb-4569-b2bd-a9041a3398d9/NEW+RELEASE+RIVERS+OF+MIND+IMPERIAL+HAZY+IPA+%281%29.png</image:loc>
      <image:title>Feature: Rivers of Mind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701297108727-GWQX1SW7TJNSAUNQNH49/Post+1.jpg</image:loc>
      <image:title>Feature: Rivers of Mind</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701297108438-R4O3ZS6CDJGVNRF9SMV4/Post+2.jpg</image:loc>
      <image:title>Feature: Rivers of Mind</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701297111848-FTX8HIAC2ZHQJ718D1QK/Story+1.jpg</image:loc>
      <image:title>Feature: Rivers of Mind</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701297112877-SUL77O8FGPD1UN8D2BDP/Story+2.jpg</image:loc>
      <image:title>Feature: Rivers of Mind</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/feature-rivers-of-mind-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/40e57c5a-bb10-4839-b920-58b322a557c3/93_NorthernLights+%282%29.png</image:loc>
      <image:title>Feature: Northern Lights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/feature-running-with-the-devil</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-02</lastmod>
    <image:image>
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      <image:title>Feature: Running with the Devil - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701297108727-GWQX1SW7TJNSAUNQNH49/Post+1.jpg</image:loc>
      <image:title>Feature: Running with the Devil</image:title>
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    <image:image>
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      <image:title>Feature: Running with the Devil</image:title>
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    <image:image>
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      <image:title>Feature: Running with the Devil</image:title>
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    <image:image>
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      <image:title>Feature: Running with the Devil</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c4efe9aa-05d8-4bd4-b209-35f0e89c1f3d/EPBC_Lockup2.png</image:loc>
      <image:title>EP Beer Club Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ebd1d74a-7c0f-42ca-a9b7-2fa709407aa4/EPBC_IsolatedIllustration.png</image:loc>
      <image:title>EP Beer Club Home - JOIN THE CLUB</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/9f773b46-c7c9-4a2e-be62-c469c8355efc/EP+Beer+Club+-+Perk+Graphic+%28Website%29+%281%29.jpg</image:loc>
      <image:title>EP Beer Club Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701805025624-SCGWTJZY52L13G19PJOS/Copy+of+estbrew_bottling-8.jpg</image:loc>
      <image:title>EP Beer Club Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701805024814-N6R747DE044I4FGAKPQ5/Copy+of+estbrew_bottling-1.jpg</image:loc>
      <image:title>EP Beer Club Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701805022965-15URQLQGNJAZ4NM59Y2U/Copy+of+estbrew_fruiting-14.jpg</image:loc>
      <image:title>EP Beer Club Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701805022138-NZ582XQL8TJ741ID3427/Copy+of+estbrew_fruiting-8.jpg</image:loc>
      <image:title>EP Beer Club Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701805023730-2J018ZJMY0UE017GL9U2/Copy+of+estbrew_bottling-3.jpg</image:loc>
      <image:title>EP Beer Club Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701805022035-P4E4WWP5GEE1U68UF4PF/Copy+of+estbrew_fruiting-30.jpg</image:loc>
      <image:title>EP Beer Club Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701805023988-8QX2HBTK69WC1L3SQNL8/Copy+of+estbrew_bottling-9.jpg</image:loc>
      <image:title>EP Beer Club Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701805023083-B7DCASD5CRZ54T0GDLJP/estbrew_fruiting-2.jpg</image:loc>
      <image:title>EP Beer Club Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701805182452-P0MNAL9TR4Z2NHF7LXZ1/estbrew_fruiting-34.jpg</image:loc>
      <image:title>EP Beer Club Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1701805024627-9832R76Y5I7R6SR8QWUM/Copy+of+estbrew_bottling-6.jpg</image:loc>
      <image:title>EP Beer Club Home</image:title>
    </image:image>
    <image:image>
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      <image:title>EP Beer Club Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://establishmentbrewing.ca/sometimes-always</loc>
    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/6f4ebc45-e08a-4c6a-a3d6-564258286ce2/EST-039%2826.3%29_Cans2023_SometimesAlways_LaunchAsset_v1.png</image:loc>
      <image:title>Feature: Sometimes Always - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/epbeerclub-registration</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c4efe9aa-05d8-4bd4-b209-35f0e89c1f3d/EPBC_Lockup2.png</image:loc>
      <image:title>EP Beer Club - Registration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/feature-natures-candy-copy</loc>
    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/daeab75d-e51e-45bf-8221-4633723ff419/Nature%27s+Candy+-+Label+Final.jpg</image:loc>
      <image:title>Feature: Nature's Candy (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395159228-EY6DBNL4H7FO1GARIY0W/IMG-20220829-WA0000+%281%29.jpg</image:loc>
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      <image:title>Feature: Nature's Candy (Copy)</image:title>
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      <image:title>Feature: Nature's Candy (Copy)</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Feature: Nature's Candy (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/4231a013-61c7-42af-bc74-eb0f1e1f1ec9/Copy+of+estbrew_blankcans-1.jpg</image:loc>
      <image:title>Feature: Nature's Candy (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://establishmentbrewing.ca/feature-rebel-girl</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/fb0e6944-295b-49e4-9cda-f8da63ba0b44/Launch+Tile+-+Rebel+Girl+and+Miss+World+Combo.jpg</image:loc>
      <image:title>Feature: Rebel Girl &amp; Miss World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/abf68473-d7b1-434e-a292-9ec195547e4a/Rebel+Girl+-+White.jpg</image:loc>
      <image:title>Feature: Rebel Girl &amp; Miss World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/97f902bc-5c1a-465d-a412-b56ada395911/Rebel+Girl+-+Untapped.png</image:loc>
      <image:title>Feature: Rebel Girl &amp; Miss World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/a458dce4-ed4d-4bce-b4f9-464e35406189/Miss+World++-+White.jpg</image:loc>
      <image:title>Feature: Rebel Girl &amp; Miss World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/3163b055-5b5d-4cac-9d8b-53c4fb65068e/monika_headshot+%281%29.jpg</image:loc>
      <image:title>Feature: Rebel Girl &amp; Miss World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1709855156184-QHWLQ8ZRXBCQHY640R76/Rebel+Girl+-+Untapped.png</image:loc>
      <image:title>Feature: Rebel Girl &amp; Miss World</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Feature: Rebel Girl &amp; Miss World</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1709855119926-Q5CC4C8M0YEM5ZQ42A00/selfportrait_dpp_milkyway_monikadeviat.jpg</image:loc>
      <image:title>Feature: Rebel Girl &amp; Miss World</image:title>
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      <image:title>Feature: Tea for the Tillerman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395159228-EY6DBNL4H7FO1GARIY0W/IMG-20220829-WA0000+%281%29.jpg</image:loc>
      <image:title>Feature: Tea for the Tillerman</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395118243-A78IECFFJLMNQ5ERDG0P/IMG-20220829-WA0011%2B%25282%2529.jpg</image:loc>
      <image:title>Feature: Tea for the Tillerman</image:title>
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    <image:image>
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      <image:title>Feature: Tea for the Tillerman</image:title>
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    <image:image>
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      <image:title>Feature: Tea for the Tillerman</image:title>
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    <image:image>
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      <image:title>Feature: Tea for the Tillerman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/4231a013-61c7-42af-bc74-eb0f1e1f1ec9/Copy+of+estbrew_blankcans-1.jpg</image:loc>
      <image:title>Feature: Tea for the Tillerman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://establishmentbrewing.ca/manitoba-landing-page</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395159228-EY6DBNL4H7FO1GARIY0W/IMG-20220829-WA0000+%281%29.jpg</image:loc>
      <image:title>Manitoba Landing Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395118243-A78IECFFJLMNQ5ERDG0P/IMG-20220829-WA0011%2B%25282%2529.jpg</image:loc>
      <image:title>Manitoba Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395174309-M2YP71QIC5T31URE05UY/IMG-20220829-WA0002%2B%25281%2529.jpg</image:loc>
      <image:title>Manitoba Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1692395135619-GPTCTILRPOW5CCI2ZETJ/IMG-20220829-WA0016+%281%29.jpg</image:loc>
      <image:title>Manitoba Landing Page</image:title>
    </image:image>
    <image:image>
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      <image:title>Manitoba Landing Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/4231a013-61c7-42af-bc74-eb0f1e1f1ec9/Copy+of+estbrew_blankcans-1.jpg</image:loc>
      <image:title>Manitoba Landing Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/seasons-in-the-sun</loc>
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      <image:title>Feature: Seasons in the Sun - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1710338426096-ZWMVAGLS0AX2XOIUQMKI/estbrew_seasons-in-the-sun-3.jpg</image:loc>
      <image:title>Feature: Seasons in the Sun</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1710338485382-PRXPO3XPRJ43DUDG34G2/estbrew_seasons-in-the-sun-2.jpg</image:loc>
      <image:title>Feature: Seasons in the Sun</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1710338466336-8OLMX0BNNNBBIFKAQQS0/estbrew_seasons-in-the-sun-1.jpg</image:loc>
      <image:title>Feature: Seasons in the Sun</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c90e1bb5-bc1d-4515-b462-ee5ff5131c84/Tyler+Lemermeyer+Headshot.jpg</image:loc>
      <image:title>Feature: Seasons in the Sun - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/feature-kick-out-the-jams</loc>
    <changefreq>daily</changefreq>
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      <image:title>Feature: Kick out the Jams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1711562050720-0ZC8PN9ERGXSHUFTXD2Y/Jam+Rock+-+White.png</image:loc>
      <image:title>Feature: Kick out the Jams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1711562053344-JI56YHKAN45LA0DLYCBG/PUTJ+-+White.png</image:loc>
      <image:title>Feature: Kick out the Jams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1711562069449-SQZHA1TY0S0UJ0XF1PNV/Kick+out+the+Jams+-+White.png</image:loc>
      <image:title>Feature: Kick out the Jams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Feature: Space Ritual - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1e9c0507-077f-4091-be01-25381f483d4b/Crosby_SecondaryLogo.png</image:loc>
      <image:title>Feature: Space Ritual - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1712161253152-FY8KZMYYZR9FL4TKD84L/20240227_095435.jpg</image:loc>
      <image:title>Feature: Space Ritual</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Feature: Space Ritual</image:title>
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    <image:image>
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      <image:title>New Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/75749faf-efc3-4097-8275-e324b9746ffe/Copy+of+EP+Beer+Club+-+Perk+Graphic+%28Website%29+%284%29.jpg</image:loc>
      <image:title>New Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1713931883451-KMXV7DZ2CTEQQ2WW3EPN/Copy+of+estbrew_sleek-cans-1.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1713931850015-RB7MQ64V0YVVX70I7LB3/Copy+of+estbrew_messing-with-the-settings-5+%281%29.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1713931848770-76AFEIO9E1BIIX318VO2/Copy+of+estbrew_messing-with-the-settings-7+%281%29.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1713932134997-M943KHSMBAZTTPE2MGDY/estbrew_range_life-1.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1713931862956-7YQTUDVYPD9BAMVN5DF2/Copy+of+estbrew_messing-with-the-settings-6+%281%29.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1713931914165-4K77L1LTYGETTXSLU0GC/estbrew_NaturesCandy-5.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1713931862081-MLD28BD6XBWRNSVRZYDZ/Copy+of+estbrew_messing-with-the-settings-4+%281%29.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1713931923039-V1LSG82R0NRQE9L7W873/estbrew_NaturesCandy-4.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1713932119966-NFHP1JB8U5GDYZOA7UNH/estbrew_range_life-3.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
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      <image:title>New Page</image:title>
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    <image:image>
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      <image:title>New Page</image:title>
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      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1715711354153-I26SME56BBZE81O2PVOO/estbrew_tea-for-the-tillerman-6.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
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      <image:title>New Page</image:title>
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      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1755632586811-O9MF7GB66FTWVVR7Y4ZJ/ColorCoded_ForestEyes_MailChimp.jpeg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
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      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1755632803091-T0TU7DQ99XKXS4DDZTPP/estbrew_thats-what-time-does-4.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1758555617264-ZPNLH9XBBKCMYV098KNP/estbrew_basking-in-the-glow-2.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1758555760173-BYGJM10HUGRDJDM5IYWF/estbrew_forest-eyes-color-coded-7.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1758555805691-N6SG9GZXBK4QBT8895M4/estbrew_chaise-youvegotitgoingon-1+reduced.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1758555803657-657AOWP5D7S4O9OHN3GW/estbrew_chaise-razz-1+reduced.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1758555833965-YM7Y4G1K6ZWO906E6WGS/estbrew_chaise-lite-lime-1+reduced.jpg</image:loc>
      <image:title>New Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1758555849976-RM8HC5ZN1NTYIP4XJKAA/estbrew_forest-eyes-color-coded-3.jpg</image:loc>
      <image:title>New Page</image:title>
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  <url>
    <loc>https://establishmentbrewing.ca/licensees</loc>
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    <priority>0.75</priority>
    <lastmod>2024-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/0b29a326-50e1-45f5-8c16-3cf6f013d3b9/Blog+Banner+for+Website+Content+%282240+x+910+px%29+%284%29.png</image:loc>
      <image:title>Licensees</image:title>
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    <image:image>
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      <image:title>Licensees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/b6bb578a-6677-4faf-b3e4-de242a77c9c1/Copy+of+estbrew_travis-2-800w.jpg</image:loc>
      <image:title>Licensees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/fff70013-1929-4f3d-ab93-cfa2362dd3b9/Copy+of+estbrew_brent-1-800w.jpg</image:loc>
      <image:title>Licensees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/20b68a8e-863f-4ffb-86c1-efeb7fa39dde/Copy+of+estbrew_sales-team-4-800w.jpg</image:loc>
      <image:title>Licensees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://establishmentbrewing.ca/feature-fashion-is-danger</loc>
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    <priority>0.75</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5c47415a-0f9b-4480-ba79-f6f4d38343e3/EST-045%2810.3%29_Cans2024_FashionIsDanger_LaunchAsset_v1.png</image:loc>
      <image:title>Feature: Fashion is Danger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1714590290973-Y0QPG5EMUGGLF2TQKITL/Copy+of+estbrew_fashion-is-danger-1.jpg</image:loc>
      <image:title>Feature: Fashion is Danger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1714590306902-ZH8HEOEYKLO1COA3Y26G/Copy+of+estbrew_fashion-is-danger-3.jpg</image:loc>
      <image:title>Feature: Fashion is Danger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1714590308555-ACY99FG86CPOC7FIZQD3/Copy+of+estbrew_fashion-is-danger-2.jpg</image:loc>
      <image:title>Feature: Fashion is Danger</image:title>
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  </url>
  <url>
    <loc>https://establishmentbrewing.ca/part-time-model</loc>
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    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/6066273a-50a3-4efa-bb9f-b57f94640c3e/EST-013%2815.3%29_PTM_LaunchAsset_v1+%282%29.png</image:loc>
      <image:title>Feature: Fashion is Danger (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1714590837737-YHOM2ZFKRXZJOJLIKH98/estbrew_PTM2+%281%29.jpg</image:loc>
      <image:title>Feature: Fashion is Danger (Copy)</image:title>
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  <url>
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    <lastmod>2024-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c1b8fbdd-2f92-410f-8a9a-6dd18b27e2a6/Launch+Tile+-+Float+Along+March+Radness.png</image:loc>
      <image:title>Feature: Float Along - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1715175610153-8HU37TK75F46Y29R305Q/estbrew_floatalong+%281%29.jpg</image:loc>
      <image:title>Feature: Float Along</image:title>
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  </url>
  <url>
    <loc>https://establishmentbrewing.ca/feature-fashion-is-danger-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5c47415a-0f9b-4480-ba79-f6f4d38343e3/EST-045%2810.3%29_Cans2024_FashionIsDanger_LaunchAsset_v1.png</image:loc>
      <image:title>Feature: Fashion is Danger (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1714590290973-Y0QPG5EMUGGLF2TQKITL/Copy+of+estbrew_fashion-is-danger-1.jpg</image:loc>
      <image:title>Feature: Fashion is Danger (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1714590306902-ZH8HEOEYKLO1COA3Y26G/Copy+of+estbrew_fashion-is-danger-3.jpg</image:loc>
      <image:title>Feature: Fashion is Danger (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1714590308555-ACY99FG86CPOC7FIZQD3/Copy+of+estbrew_fashion-is-danger-2.jpg</image:loc>
      <image:title>Feature: Fashion is Danger (Copy)</image:title>
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  <url>
    <loc>https://establishmentbrewing.ca/reserve-menu</loc>
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    <image:image>
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      <image:title>Reserve Menu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1697646186058-3QOKYK3USD78682Y0WSI/estbrew_TeaForTwo-1.jpg</image:loc>
      <image:title>Reserve Menu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1612024559166-360K7YODORFPNDEV8FTL/estbrew_resonantFrequencies.jpg</image:loc>
      <image:title>Reserve Menu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1675107114848-UT9PPNWTPL7PTD9FTSFY/estbrew_rareHearts-2+%281%29.jpg</image:loc>
      <image:title>Reserve Menu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1643212232895-U048UON48792T3WYXQG6/estbrew_sunblind-2a-01.jpg</image:loc>
      <image:title>Reserve Menu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1646841550349-7KCYCASQGLPS4P0B6DDD/estbrew_feedback_in_the_field-4.jpg</image:loc>
      <image:title>Reserve Menu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1665076781758-Y2BGMVHC02DKYEGJWIW8/Copy+of+estbrew_LingeringLove-8.jpg</image:loc>
      <image:title>Reserve Menu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/bump2024-daisy-chain</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ae2d0b2b-428b-4936-bec3-2d6ca555ec63/Events+Mailchimp+Banner+%281%29.png</image:loc>
      <image:title>BUMP 2024: Daisy Chain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/76bedc4d-8c07-496c-92e7-8baf3a42cbdf/MS8_2985-Uncropped.jpg</image:loc>
      <image:title>BUMP 2024: Daisy Chain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1721849745040-0QLBFAUD888HH0R4LAJU/Daisy+Chain-+White.png</image:loc>
      <image:title>BUMP 2024: Daisy Chain - 2024 - Mayi Mosaver</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1721849810463-BMG8QT8IMKT201WB8U6F/Meet+Me+in+the+City+-+White+%281%29.png</image:loc>
      <image:title>BUMP 2024: Daisy Chain - 2023 - Matthew Springer</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1721849812166-GWQA575VVPATYUJ19KGB/Street+Spirit+-+White.png</image:loc>
      <image:title>BUMP 2024: Daisy Chain - 2022 - Harvey Nichol</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/7611451f-6844-4394-a1e4-c33e02e5c9b2/BUMP2024_Social_WebBanner.jpg</image:loc>
      <image:title>BUMP 2024: Daisy Chain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/bump2025-jupiter-jazz</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ae2d0b2b-428b-4936-bec3-2d6ca555ec63/Events+Mailchimp+Banner+%281%29.png</image:loc>
      <image:title>BUMP 2025: Jupiter Jazz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/c1fa0ad7-2496-4611-8c9a-45caf6f9f55e/thumbnail_estbrew_jupiter-jazz_MailChimp.jpg</image:loc>
      <image:title>BUMP 2025: Jupiter Jazz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1753306533329-5D2PDGKA5M7KVDIPDL6I/Jupiter+Jazz.png</image:loc>
      <image:title>BUMP 2025: Jupiter Jazz - 2025 - Leetia Lyons</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1721849745040-0QLBFAUD888HH0R4LAJU/Daisy+Chain-+White.png</image:loc>
      <image:title>BUMP 2025: Jupiter Jazz - 2024 - Mayi Mosaver</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1721849810463-BMG8QT8IMKT201WB8U6F/Meet+Me+in+the+City+-+White+%281%29.png</image:loc>
      <image:title>BUMP 2025: Jupiter Jazz - 2023 - Matthew Springer</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1721849812166-GWQA575VVPATYUJ19KGB/Street+Spirit+-+White.png</image:loc>
      <image:title>BUMP 2025: Jupiter Jazz - 2022 - Harvey Nichol</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/e4d13093-bcb1-4f72-8f32-4f0d29eb8eae/Social_Main_Wide-1.png</image:loc>
      <image:title>BUMP 2025: Jupiter Jazz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/my-best-friends-girl</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/3af0703f-7c66-40fc-9110-af0f72b6553e/estbrew_2024-core-MBFG-1.jpg</image:loc>
      <image:title>Feature: My Best Friend's Girl - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759259578473-IZHT4942D0K05BUSQZPQ/Copy+of+estbrew_stange-1.jpg</image:loc>
      <image:title>Feature: My Best Friend's Girl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759259612830-TGZSDXHG5MWITISIIX7E/Copy+of+estbrew_stange-2.jpg</image:loc>
      <image:title>Feature: My Best Friend's Girl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759259617611-753JZ37L7MI0O9EH5R89/estbrew_2024-My-Best-Friends-Girl-3.jpg</image:loc>
      <image:title>Feature: My Best Friend's Girl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759259698737-N11SO0D8RTEQRH4XC1FZ/Copy+of+estbrew_MBFG_sequence-3.jpg</image:loc>
      <image:title>Feature: My Best Friend's Girl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759259656833-N6TUMQB2YJXBOHKZSRFR/estbrew_2024-My-Best-Friends-Girl-1.jpg</image:loc>
      <image:title>Feature: My Best Friend's Girl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759259845586-D0D4M7B2UFSY6VSGNZZ5/estbrew_24ABA_My-Best-Friends-Girl-1.jpg</image:loc>
      <image:title>Feature: My Best Friend's Girl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759259577599-JE5O8OIQZS9P014TY4NV/Copy+of+estbrew_stange-3.jpg</image:loc>
      <image:title>Feature: My Best Friend's Girl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759259880921-6XUOXRP1Y0F6KMUXBGAZ/estbrew_my-best-friends-girl-2024-1.jpg</image:loc>
      <image:title>Feature: My Best Friend's Girl</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/afternoon-delight</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/eeebd367-cea4-4c79-bb8f-9be80b4d2b9e/estbrew_2024-core-AD-1.jpg</image:loc>
      <image:title>Feature: Afternoon Delight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759260671242-WGYQZ8DTWDFP6WVS2LGM/estbrew_2024-Afternoon-Delight-3.jpg</image:loc>
      <image:title>Feature: Afternoon Delight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759260784457-0TI0N3R9RKIX1NBEE0R3/Afternoon+Delight%2C+PC_+Stephen+Chow.jpg</image:loc>
      <image:title>Feature: Afternoon Delight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759260675996-TYK4K4R46K7ZVB651TQ8/estbrew_2024-Afternoon-Delight-1.jpg</image:loc>
      <image:title>Feature: Afternoon Delight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759260706114-G1S5A2D6O08VU4G1GUJB/estbrew_2024-Afternoon-Delight-2.jpg</image:loc>
      <image:title>Feature: Afternoon Delight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759260726516-JUQ74S4JAFE34U40J8TD/Copy+of+estbrew_afternoonDelight_sequence-2.jpg</image:loc>
      <image:title>Feature: Afternoon Delight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759260987817-J830OFD1MK5UPQLR10JY/estbrew_taproom-dec-2024-1.jpg</image:loc>
      <image:title>Feature: Afternoon Delight</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/sky-rocket</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/ce9dca27-2116-45d1-b798-3417ad4c03db/estbrew_2024-core-SR-1.jpg</image:loc>
      <image:title>Feature: Sky Rocket - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759261887645-IMC6DCDZBWP8Z063IWVA/estbrew_2024-Sky-Rocket-1.jpg</image:loc>
      <image:title>Feature: Sky Rocket</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262046247-CXSTACU0KPBMM12126WF/estbrew_SkyRocketVI-3.jpg</image:loc>
      <image:title>Feature: Sky Rocket</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262053000-N6M21ZXZ326T2LB1TDII/SR+Alex_Stephen+C.jpg</image:loc>
      <image:title>Feature: Sky Rocket</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262074387-DC5FDT2C7OZZ7U3C2ZHC/Copy+of+estbrew_stickers-3.jpg</image:loc>
      <image:title>Feature: Sky Rocket</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262083353-7KS0V2ZJ7NT4SZY2GSDG/estbrew_SkyRocket3.jpg</image:loc>
      <image:title>Feature: Sky Rocket</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262106669-V9PSKO2YFR55SEQ1G136/Copy+of+estbrew_skyrocket_sequence-2.jpg</image:loc>
      <image:title>Feature: Sky Rocket</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/jam-rock</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/6f8e3fd4-dd97-420a-8191-12e636cbd942/estbrew_2024-core-JR-1.jpg</image:loc>
      <image:title>Feature: Jam Rock - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262459569-GUGW8HAAGPQO1CC87GQC/estbrew_jamRock1.jpg</image:loc>
      <image:title>Feature: Jam Rock</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262495811-XIB9OGDZMEE75WMRTYBR/estbrew_2024-Jam-Rock-2.jpg</image:loc>
      <image:title>Feature: Jam Rock</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262536367-AZ7923YYHIY13KFDONL4/est2.jpg</image:loc>
      <image:title>Feature: Jam Rock</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262636998-8ZZGOFZGAQCD90QBWAEU/Copy+of+estbrew_stickers-4.jpg</image:loc>
      <image:title>Feature: Jam Rock</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262638224-LBIEVTEYISSXEJNEZZ1A/Jam+Rock.JPG</image:loc>
      <image:title>Feature: Jam Rock</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262666521-LEJ5ZDZVYM825Y21PMVW/Copy+of+estbrew_jamRock_sequence-2.jpg</image:loc>
      <image:title>Feature: Jam Rock</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759262667627-65DUHA5ZOE3J2861AXL1/122724+-+Mulled+Jam+Rock+Story.png</image:loc>
      <image:title>Feature: Jam Rock</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/classic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/5ed67b4a-4fe1-420b-8132-367e0bf14028/estbrew_classic-1+1200.jpg</image:loc>
      <image:title>Feature: Establishment Classic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759264132660-EZGW3TY1YORTNRN7TXLO/estbrew_classic-2+copy.jpg</image:loc>
      <image:title>Feature: Establishment Classic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759263533574-Y5AI0BEHDSSI5MBFYAY3/estbrew_classic-25.jpg</image:loc>
      <image:title>Feature: Establishment Classic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759263961042-UHHKRWOIUMXAZ7OL0NK7/estbrew_classic-19+copy.jpg</image:loc>
      <image:title>Feature: Establishment Classic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759263962693-4WTP97P3VHGI7Z5SNOYW/estbrew_classic-21+copy.jpg</image:loc>
      <image:title>Feature: Establishment Classic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759263966065-TYGYTX9W53H4IA7ZNIFY/estbrew_classic-42+copy.jpg</image:loc>
      <image:title>Feature: Establishment Classic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b4d5c1829711496f9f52d76/1759264113080-2E4N2SDLVWNUE9RMTMP0/estbrew_classic-13+copy.jpg</image:loc>
      <image:title>Feature: Establishment Classic</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://establishmentbrewing.ca/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-31</lastmod>
  </url>
</urlset>

